The MinebyLoyoly

The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on November 9, 2026

Benchmark by sector

See how your sector performs.

Pick your sector, view its 5 KPIs and their change from one month to the next.

Electronics

The sector's 5 loyalty and referral KPIs, and how they change from one month to the next. Click a KPI to see how the sector's programs are distributed.

01

Electronics vs the cross-sector average

Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.

ParticipationIndex 311.7% vs 5.6%
Points usageIndex 424.8% vs 11.4%
Rewards redemptionIndex 11443.2% vs 38.0%
Referral conversionNot enough data
New customers (referral)Not enough data
  • Electronics
  • Cross-sector average (100)
  • Participation1.7% vs 5.6%31
  • Points usage4.8% vs 11.4%42
  • Rewards redemption43.2% vs 38.0%114
  • Referral conversionNot enough data
  • New customers (referral)Not enough data
02

Loyalty

How members earn and spend in your program.

3 KPIs

Points usage rate

4.8%

Proportion of credited points that are actually spent by your customers.

03

Referral

How members bring in new customers.

2 KPIs

Referral conversion rate

Not enough programs in this industry yet to publish this KPI.

Proportion of referrals who make a first purchase after receiving an invitation or referral code.

New customer rate (from referrals)

Not enough programs in this industry yet to publish this KPI.

Proportion of buyers acquired through referral, relative to the total number of new customers over a given period.