The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on November 9, 2026

One KPI, every industry.

Explore the metric that matters most.

Pick a KPI, see its value in every sector and browse the full distribution of programs, down to the ones that stand out for inspiration.

Definition

Rewards redemption rate

The reward redemption rate measures the proportion of claimed benefits that are actually used by customers. This is a key indicator of the actual activation of the program and the perceived value of the benefits offered. A good rate reflects a smooth, understandable and motivating experience, while a low rate often signals a lack of clarity, visibility or overly restrictive terms of use.

Formula

Used rewardsClaimed rewards

×100

By industry