Loyalty Programs Performance Benchmark (in 7 industries)

23% of consumers say that a good loyalty program encourages them to return to an e-shop (Loyoly, 2025)

But you still need to know what constitutes a ‘good’ program.

What are the benchmark KPIs? And how can you tell if your brand is performing at market level?

To answer these questions, we have produced this 2025 loyalty programs benchmark.

The aim is to provide you with concrete benchmarks to evaluate your program or anticipate the growth potential that loyalty can generate.

Summary

We analysed data from 500+ eCommerce brands to establish market averages for key KPIs (conversion rate, engagement, LTV, ROI, etc.) in 7 industries:

23% of consumers say that a good loyalty program encourages them to return to an e-shop (Loyoly, 2025)

But you still need to know what constitutes a ‘good’ program.

What are the benchmark KPIs? And how can you tell if your brand is performing at market level?

To answer these questions, we have produced this 2025 loyalty programs benchmark.

The aim is to provide you with concrete benchmarks to evaluate your program or anticipate the growth potential that loyalty can generate.

We analysed data from 500+ eCommerce brands to establish market averages for key KPIs (conversion rate, engagement, LTV, ROI, etc.) in 7 industries: