Become a Customer Retention expert

Find out how a loyalty program in fashion can boost customer retention and sales. Examples, strategies, mistakes to avoid.

Consumer trends and expectations are changing, and companies must keep up. Here are the 4 major loyalty program trends you can't ignore.

Artificial intelligence (AI) is THE tech topic flooding the media, conversations, businesses and more. Let's explore how to use AI in e-commerce.

Guide to the 7 best e-commerce CMS for creating your online shop. Compare their advantages and disadvantages to find the ideal CMS.

Discover the 5 key stages of the customer purchase journey and optimise each phase to boost your shop's sales and build customer loyalty after the purchase.

Choose the right loyalty module on PrestaShop. Understand the issues, increase retention and average order value, and create a committed community.

Discover how to set up a successful PrestaShop referral program to attract more customers and boost loyalty.

Definition of omnichannel, its advantages and how to integrate it into your marketing strategy. Offer a smooth and consistent customer experience across all your channels.

Discover our 4 actionable levers to increase your average order value (AOV). Boost your sales by simply optimising your shopping experience.