Become a Community-led Growth expert

You know as well as we do that in today's ultra-competitive world, attracting customers is one thing, but keeping them is even better. So what tools can you use to achieve this objective?

In e-commerce, simply having great products isn’t enough to keep customers coming back. That's why we've been talking about retention and loyalty strategies on this blog from the start.But are you familiar with Earn and Burn loyalty programs?

With an average of 70% of shopping carts abandoned during an online purchase, you need to continually optimize every step of your checkout to limit customer irritation over time. To help you do just that, Payplug reveals its 6 tips for maximizing your conversion.

Gone are the days when a simple punch card or generic discount was enough to keep customers loyal.‍Nowadays, where options are endless and competition is just a click away, e-commerce brands need to up their game. That's where LaaS comes in.

Nowadays, consumers hop seamlessly between online and offline channels, from online shopping to in-store experiences and social media interactions. The need for a more integrated approach to customer loyalty has never been clearer.

Imagine turning ordinary visitors into fervent brand advocates. How do you do it? By creating memorable experiences, anticipating their needs, and above all, establishing an emotional bond so strong that they couldn't imagine going anywhere else.

Did you know that 92% of people trust recommendations from friends and family more than any other form of advertising? And what better way to harness this powerful word-of-mouth than through referral marketing?

They’re a tool so powerful that it not only boosts your sales but also deepens the bond with your customers, turning them from casual buyers into loyal fans. But, how do you make it work? What makes these events tick?How can you ensure they deliver real results?

You might be familiar with these terms, but do you fully grasp their meanings and distinctions? But what exactly do these terms mean? How do they differ from each other, and why are they so important for your business?