Influence Marketing Blog Posts

Influencer marketing isn’t about sponsored selfies. It’s about building authentic, strategic partnerships between brands and creators. On this Influence Marketing Blog, we explore what truly drives engagement and impact.

From selecting the right influencers to measuring ROI and building long-term relationships, every article helps you navigate the evolving world of digital influence with clarity and realism. Because real influence isn’t about hype, it’s about trust and connection.

Measure your brand's online presence with your Share of Voice

In the fast-paced world of digital marketing, understanding your brand's impact and visibility is crucial for success.

Everything to know about the 4 types of influencers

At a time when attention spans are shorter than ever, influencers have become the champions of compelling content and authentic relationships. They have the power to sway opinion, inspire action and ensure brand success.

Micro-Influencers: Why and how to work with these rising stars

Let's imagine: you're scrolling through your social media feed, scrolling through pictures of cute dogs and envying your friends' exotic vacation snaps. Suddenly, you come across a thrilling post that casually mentions a new skincare product.

How to use gifting strategies to grow your brand

What is gifting in marketing? Learn how to create a high-impact gifting strategy with clear goals, low costs, and real ROI.

Loyoly is a post-purchase engagement platform that orchestrates journeys via +40 mechanics to boost LTV and social proof, while reducing CAC.

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