Influence
Let's imagine: you're scrolling through your social media feed, scrolling through pictures of cute dogs and envying your friends' exotic vacation snaps. Suddenly, you come across a thrilling post that casually mentions a new skincare product.
Influence
For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.