Influence

Share of Voice: how to measure your brand's online presence

In the fast-paced world of digital marketing, understanding your brand's impact and visibility is crucial for success.

Influence

Everything to know about the 4 types of influencers

At a time when attention spans are shorter than ever, influencers have become the champions of compelling content and authentic relationships. They have the power to sway opinion, inspire action and ensure brand success.

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Influence

What is Earned Media Value and how is it calculated?

Earned Media Value, or EMV, is one of the most widely used metrics in influencer marketing — but it’s also one of the most commonly misunderstood.

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Influence

Micro-Influencers: Why and how to work with these rising stars

Let's imagine: you're scrolling through your social media feed, scrolling through pictures of cute dogs and envying your friends' exotic vacation snaps. Suddenly, you come across a thrilling post that casually mentions a new skincare product.

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Influence

3 questions you ask yourself about Gifting Strategies

For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.

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