Founded by Karline and Baptiste, Pimpant is a French brand rethinking everyday products to make them more responsible.
Born from a simple realisation about plastic pollution, the brand's mission is to plant the seed of change in our consumption habits.
With refillable products, often powders to dilute, manufactured in Normandy, Pimpant offers a sustainable alternative for hygiene, household cleaning and personal care, without compromising on effectiveness or enjoyment.
At the crossroads of ecology and education, the brand cultivates an optimistic, accessible universe driven by a community eager to consume differently, every day.
Gamifying loyalty to make it more fun and engaging
Creating new impact levers beyond revenue
Making the programme visible throughout the customer journey
Before Loyoly, Pimpant relied on a homemade loyalty programme built on Shopify and Klaviyo. Functional on paper, it quickly proved rigid and not scalable.
While the brand already had a strong repeat purchase rate, the challenge was elsewhere: turning loyalty into a more playful, engaging experience creating value beyond revenue alone.
The programme remained highly transactional, based on spending thresholds and gift cards. No gamification, no way to reward actions like leaving reviews or creating content. Little sense of progression, limited perceived value.
This was compounded by a lack of visibility across the customer journey. Points were not displayed throughout the funnel, slowing programme adoption.
In short, loyalty existed, but wasn't engaging enough nor designed as a true relational lever.
Eight months ago, Pimpant launched Pimpant Family with one goal: turning loyalty into a genuine repeat purchase lever.
Built for a promotion-sensitive audience, it relies on clear mechanics at every stage of the journey. The Loyoly Checkout Extension displays points and rewards at payment, reinforcing perceived value.
The loyalty mechanic is simple: €1 spent = 1 point. Customers also earn points through engagement: email opt-in, Instagram follows, reviews, UGC and more.
Four VIP tiers grant exclusive benefits: birthday discounts, early access, vouchers and free products.
A referral programme completes the setup: give €5, get €5, shareable via email, SMS or social media.
Integrations with Shopify, Klaviyo, Judge.me and Typeform centralise data for a smooth experience.
Monthly ROI of 17
+240% LTV on the cohort of engaged customers
€90,100 in revenue generated in 8 months
Since launch, Pimpant has continuously animated its loyalty programme to maintain long-term interest and strengthen customer relationships. The results speak for themselves.
In just 8 months, the programme collected over 71,600 opt-ins (email and WhatsApp), fuelling CRM strategy and segmentation. It also generated more than 3,300 reviews, boosting credibility and feeding marketing channels with authentic content.
The business impact is just as strong. Engaged customers place on average 2.7x more orders, resulting in a 240% increase in LTV. Over 8 months, €90,100 in additional revenue has been attributed to the programme, with a monthly ROI of 17x.
Pimpant Family confirms that customer engagement can drive sustainable business performance.
We are satisfied with our collaboration with Loyoly! We have achieved good results in terms of loyalty and can see that our community likes the programme. From a support and tool perspective, everything is perfect: we receive good advice, the teams are responsive and the tool is very intuitive. We also feel that the teams are attentive to our needs when it comes to developing new features, which is very nice.
