Founded by Karline and Baptiste, Pimpant is a committed French brand that rethinks everyday products to make them more responsible.
Born from a simple realisation in the face of plastic pollution, the brand set itself the mission of planting the seed of change in our consumption habits.
By developing refillable products, often in the form of powders to be diluted, manufactured in Normandy, Pimpant offers a sustainable alternative for hygiene, household cleaning and personal care for the whole family, without compromising on effectiveness or enjoyment of use.
At the crossroads of ecology and education, Pimpant cultivates an optimistic and accessible universe, driven by an engaged community that shares the desire to consume differently, every day.
Gamifying loyalty to make it more fun and engaging
Creating new impact levers beyond revenue
Making the programme visible throughout the customer journey
Before Loyoly, Pimpant relied on a homemade loyalty programme built on Shopify and Klaviyo. Functional on paper, it quickly proved to be rigid and not very scalable, limiting the teams’ ability to evolve the programme according to their needs.
While the brand already benefited from a strong repeat purchase rate, the main challenge lay elsewhere: transforming loyalty into a more playful and engaging experience, capable of creating value beyond revenue alone.
However, the programme remained highly transactional, relying mainly on spending thresholds and gift cards. It did not allow for gamification of the experience nor for rewarding customer engagement through actions such as leaving a review, creating content or actively taking part in the life of the brand.
As a result, there was little sense of progression and limited perceived value.
This was compounded by a lack of visibility throughout the customer journey. Points were not displayed across the funnel and no mechanics reinforced engagement or reassurance at the moment of purchase, which slowed down programme adoption.
In short, loyalty existed, but it was neither engaging enough nor designed as a comprehensive relational lever.
Monthly ROI of 17
+240% LTV on the cohort of engaged customers
€90,100 in revenue generated in 8 months
Eight months ago, Pimpant launched Pimpant Family, a loyalty and referral programme designed to be simple, visible and easy to activate, with a clear objective: turning loyalty into a genuine repeat purchase lever.
Designed for a promotion-sensitive audience, the programme is built on clear and immediately understandable mechanics, integrated at every stage of the customer journey.
This is notably supported by the Loyoly Checkout Extension, which displays available points and rewards at the payment stage, reinforcing perceived value and encouraging repeat purchases.
In parallel, integrations with Shopify, Klaviyo, Judge.me and Typeform enable Pimpant to centralise its data and gain marketing autonomy, while delivering a smooth and consistent customer experience.
Pimpant built its loyalty programme around a simple and transparent mechanic: €1 spent = 1 point earned, making every purchase instantly rewarding.
To go beyond a purely transactional approach, the brand enriched its programme with mechanics allowing customers to get involved according to their level of engagement:
Points earned can then be redeemed for vouchers or free products, reinforcing repeat purchases and immersion in the Pimpant universe.
To reward its most engaged customers, Pimpant structured Pimpant Family around four VIP tiers with evocative names: Petit Bourgeon, Jeune Pousse, Buisson Malin and Grand Chêne.
These statuses evolve based on the amount spent and grant access to increasingly exclusive benefits: birthday discounts, early access, vouchers and free products.
This tier system strengthens the feeling of recognition, encourages progression within the programme and naturally incentivises customers to return.
To complement this setup, Pimpant rolled out a simple and incentive-driven referral programme: “Give €5.00 and get €5.00”.
Easily shareable via email, SMS or on social media, this programme activates the existing community while reducing acquisition costs through word of mouth.
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Since the launch of Pimpant Family, the brand has continuously animated its loyalty programme to maintain long-term interest, multiply touchpoints and sustainably strengthen the relationship with its customers.
And the results are there to show for it.
In just 8 months, the programme enabled the collection of over 71,600 opt-ins (email and WhatsApp), automatically usable to fuel the CRM strategy and refine segmentation.
It also generated more than 3,300 reviews, strengthening brand credibility and feeding marketing channels with authentic content.
From a commercial perspective, the effects are just as significant. Customers engaged in the programme place on average 2.7 times more orders, resulting in a 240% increase in LTV.
This momentum generates a direct impact on revenue, with €90,100 in additional revenue attributed to the programme over 8 months.
Overall, Pimpant Family delivers a monthly ROI of 17, confirming the programme’s ability to turn customer engagement into sustainable business performance.
We are satisfied with our collaboration with Loyoly! We have achieved good results in terms of loyalty and can see that our community likes the programme. From a support and tool perspective, everything is perfect: we receive good advice, the teams are responsive and the tool is very intuitive. We also feel that the teams are attentive to our needs when it comes to developing new features, which is very nice.
Loyoly is a post-purchase engagement platform that orchestrates journeys via +40 mechanics to boost LTV and social proof, while reducing CAC.
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