Loyalty & Referral Program ROI Calculator

Loyalty program ROI calculator FAQ

What is this loyalty programme ROI calculator for?

It lets you estimate the results a Loyoly loyalty programme can generate for your brand over 12 months, based on your current business data. The projected indicators are additional gross revenue, incremental revenue, net profit, AOV increase, repurchase increase, and LTV increase. The results are presented under three scenarios to give a realistic range of expected ROI. Want to see concrete results? Discover our customer case studies.

What information do I need to provide to calculate my ROI?

Five pieces of data are enough: your annual turnover, your average order value (AOV), your repeat customer rate (the percentage of customers who purchased more than once during the year), your repurchase rate, and your gross margin. The calculator automatically deduces your number of unique customers from this data.

Why do I need to enter my email to see the results?

The personalised ROI analysis is unlocked once you've provided your professional email address. The results are displayed directly on the page. Your email address is only used to give you access to the analysis; it will never be resold or shared with third parties, in accordance with our privacy policy.

What do the three ROI scenarios mean?

The projections are presented under three assumptions: Conservative (low engagement, cautious assumptions), Expected (based on average industry benchmarks), and Optimistic (high engagement, ambitious assumptions). This gives a realistic range of results for your loyalty programme, rather than a single figure.

What is the difference between additional gross revenue and incremental revenue?

Additional gross revenue represents the total revenue generated by the programme before any adjustment. Incremental revenue is the revenue that is genuinely additional, adjusted to exclude purchasing behaviour that would have occurred anyway, without the programme.

Are the ROI projections reliable?

The projections are estimates based on benchmarks observed across our 600+ customers, cross-referenced with the data you provide. You'll find all this data in our 2026 Loyalty Programme Benchmark. Actual results may vary depending on the level of programme activity, the visibility given to the programme, and the attractiveness of the rewards on offer. The calculator provides a solid working basis for estimating your loyalty programme's ROI, not a guarantee.

Why does gross margin influence the programme's ROI?

Your gross margin determines the reward value you can offer while maintaining the programme's profitability. The higher the margin, the more attractive rewards you can offer without negatively impacting your net profit.

How does the Loyoly loyalty programme work?

You freely define the earning rule (e.g. £1 spent = 1 point). Points accumulate via 40+ engagement mechanics: purchases, customer reviews, UGC, social shares, surveys, opt-ins, and more, then can be redeemed for vouchers, free products, free delivery, or experiential rewards. VIP tiers can be added to segment members and grant them increasing benefits according to their level of engagement. Discover all the features of the Loyoly loyalty programme.