Atma is about putting meaning back into cooking.
Born in Paris, the brand designs durable, aesthetic and high-performance utensils, conceived with chefs, craftsmen and everyday enthusiasts.
Each piece combines technical know-how, sleek design and professional quality, to accompany your every gesture with precision.
More than a brand of utensils, Atma embodies an art of living: respect for know-how, a taste for the finer things in life and a desire to pass on knowledge.
Activating word-of-mouth
Encouraging repeat purchases
Making the customer experience more engaging
Before working with Loyoly, Atma had no structured loyalty program.
Yet the brand saw real potential in its community to accelerate growth.
Two priorities guided its thinking: better capitalize on its existing customers to acquire at lower cost, and encourage repeat purchases.
To achieve this, Atma wanted to strengthen the commitment of its customers by enhancing their role as ambassadors and integrating them more fully into its brand universe.
The objective was clear: identify and reward loyal customers, offer them an active place in the brand's ecosystem, and build a more lasting relationship with them.
At the same time, the brand also sought to generate more authentic opinions and user-generated content to feed its communication channels.
With one ambition: to raise awareness of its new products and remain present in the minds of its customers on a daily basis.
x3 LTV
459 000 € in revenue generated
Monthly ROI of 135.
To structure its strategy, Atma has launched the Atma Brigade, a tailor-made loyalty and referral program.
Inspired by the culinary world, the name evokes a close-knit community of enthusiasts who share the same values.
As we shall see, the program rewards not only purchases and referrals, but also all positive interactions with the brand.
When it comes to integrations, everything has been thought out to guarantee a seamless experience:
The aim: to create a virtuous circle in which every action reinforces engagement, visibility and retention.
The central pillar of the program is a simple, attractive referral scheme: €20 free for the referrer, €20 for the referred child.
This win-win format creates immediate value for everyone, while reinforcing the feeling of belonging to a committed and caring community.
By leveraging the power of its customers' recommendations, Atma naturally transforms its satisfied users into true brand ambassadors.
Referral thus becomes a powerful lever for loyalty and brand awareness, fully integrated into the customer experience.
To maximize impact, the referral link can be shared by email, SMS or via a direct link.
A fluid, accessible mechanism designed to remove all disincentives to engagement.
This strategic choice reflects Atma's determination to place its customers at the heart of its growth, by focusing on more organic acquisition, lower acquisition costs and greater purchase recurrence.
Atma's loyalty program is based on a simple, effective transactional foundation: €1 spent = 1 point earned.
A clear system that rewards each purchase, while naturally encouraging repeat business.
But the real strength of the program lies in its relational aspect.
In addition to making purchases, Atma Brigade members can earn points by carrying out various missions:
This participative dimension enables the community to become actively involved in the life of the brand, beyond the act of purchasing.
The Atma Brigade stands out for the importance it places on customer reviews.
By giving a voice to its users, the brand strengthens its credibility and nurtures the trust of future buyers.
A powerful relational lever that engages the community while stimulating conversions.
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The VIP levels of the Atma Brigade program are also inspired by the culinary world, with 3 levels: Commis, Second and Chef.
As they accumulate points and move up the ranks, members unlock increasingly generous rewards, such as free products and bonus points.
This progression mechanism, visually reinforced by a progress bar, adds a touch of gamification that encourages commitment.
Beyond the fun aspect, this system promotes long-term involvement and reinforces the feeling of belonging.
Each level reached becomes a real mark of recognition, and cultivates a closer relationship between the brand and its community.
Since the launch of the Atma Brigade, the impact on engagement and loyalty has been significant.
More than 1,000 reviews have been collected (on all platforms), a strong social proof that reinforces the brand's credibility and facilitates the conversion of new buyers
In terms of loyalty, a quarter of customers are now considered loyal, having made at least one purchase in the last year.
Analysis of the cohorts reveals a clear difference between the purchasing behavior of committed and non-committed customers.
Engaged customers make 3 times more purchases on average, a sign of a more regular relationship with the brand.
As a result, their LTV is three times higher, thanks to the combination of a higher basket and more frequent purchases.
And that's not all.
It is interesting to note that the relational aspect of the Atma brigade, via missions, is particularly effective in influencing purchasing behavior.
LTV rises sharply with the number of missions completed:
+50% from the 4th mission
+140% from the 7th
The relational aspect is therefore a key lever for stimulating both purchasing frequency and the average shopping basket.
Finally, in financial terms, the results are equally impressive: in ten months, the program generated €459,000 in additional revenue, 88% of which came from referral.
The Atma Brigade is also exceptionally profitable, with a monthly ROI of 135, confirming the program's effectiveness in generating revenue while optimizing customer acquisition and retention.
We are delighted with our collaboration with Loyoly. The tool is very easy to use, which means we can be autonomous. The teams are very responsive, attentive to our needs and regularly innovate. We have very good results on the referral side, which enables us to generate additional sales, win new customers and retain existing ones.
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
