Atma is about putting meaning back into cooking. Born in Paris, the brand designs durable, aesthetic and high-performance utensils, conceived with chefs, craftsmen and everyday enthusiasts.
Each piece combines technical know-how, sleek design and professional quality, accompanying every gesture with precision.
More than a utensil brand, Atma embodies an art of living: respect for craftsmanship, a taste for the finer things and a desire to pass on knowledge.
Activating word-of-mouth
Encouraging repeat purchases
Making the customer experience more engaging
Before Loyoly, Atma had no structured loyalty programme, yet saw real potential in its community to accelerate growth.
Two priorities guided its thinking: capitalize on existing customers to acquire at lower cost, and encourage repeat purchases.
To achieve this, Atma wanted to strengthen customer commitment by enhancing their role as ambassadors and integrating them more fully into the brand universe. The objective: identify and reward loyal customers, and build more lasting relationships.
The brand also sought to generate more authentic reviews and UGC to feed its communication channels, raise awareness of new products and stay present in customers' minds daily.
To structure its strategy, Atma launched the Atma Brigade, a loyalty and referral programme inspired by the culinary world, evoking a close-knit community of enthusiasts.
Integrated with Klaviyo, Typeform and Judge.Me, the programme ensures a seamless experience where every action reinforces engagement and retention.
The referral programme offers €20 for the referrer and €20 for the referred friend, shareable via email, SMS or direct link, turning satisfied customers into natural ambassadors.
Loyalty is built on €1 spent = 1 point, enriched with missions: following on Instagram or YouTube, publishing stories, posting reviews on Google, Trustpilot or Judge.Me, and more. Customer reviews are central, strengthening credibility and nurturing trust.
Three VIP tiers (Commis, Second, Chef) unlock increasingly generous rewards. A progress bar adds gamification, encouraging long-term involvement and reinforcing belonging.
x3 LTV
459 000 € in revenue generated
Monthly ROI of 135.
Since launch 10 months ago, the Atma Brigade's impact has been significant. Over 1,000 reviews collected across all platforms, reinforcing credibility and facilitating conversion.
A quarter of customers are now considered loyal. Engaged customers make 3x more purchases on average, tripling their LTV.
The relational dimension is a key lever: LTV rises sharply with missions completed, +50% from the 4th mission and +140% from the 7th, boosting both frequency and average basket.
Financially, the programme generated €459,000 in additional revenue in ten months, 88% from referral. With a monthly ROI of 135x, the Atma Brigade confirms exceptional profitability in both acquisition and retention.
We are delighted with our collaboration with Loyoly. The tool is very easy to use, which means we can be autonomous. The teams are very responsive, attentive to our needs and regularly innovate. We have very good results on the referral side, which enables us to generate additional sales, win new customers and retain existing ones.
