Founded in 2017 in a small Sussex garden shed, Piglet In Bed quickly established itself as a lifestyle brand dedicated to authentic comfort and the beauty of lived-in interiors.
By relying on natural materials (linen, cotton and wool) crafted in a family-run textile mill in Portugal, the brand offers a premium range spanning bed linen, pyjamas and everyday home essentials.
Piglet In Bed cultivates a warm and timeless universe, where every product is designed to elevate simple moments, enhance wellbeing at home and help create a living space that truly reflects each customer’s personality.
Designing a loyalty programme with a refined aesthetic, fully aligned with the brand universe
Expanding the catalogue of missions and rewards to move beyond purely transactional mechanics
Strengthening customer relationships and energising the community
Before joining Loyoly, Piglet In Bed operated a functional loyalty programme that nonetheless failed to fully represent the brand: an undistinctive design, limited customisation options and an experience that did not reflect the brand’s warm and thoughtful identity.
The missions and rewards catalogue was similarly basic, focused mainly on transactional actions. Members did not always find missions suited to their expectations or level of engagement, which limited the value offered to the most invested customers and made it difficult to address each user profile.
Faced with these limitations, evolution became essential.
Piglet In Bed sought to build a more engaging experience, one capable of stimulating post-purchase interactions and strengthening the sense of belonging. The aim was no longer to offer a simple transactional programme, but a relational system designed to build connection, nurture community and support the emergence of true brand ambassadors.
+45% LTV
£153,800 in incremental revenue generated
Monthly ROI of 51
For the past three months, Piglet In Bed has been operating Piglet Perks, a fully custom loyalty and referral programme designed to reflect the brand’s identity and integrate seamlessly throughout the entire customer journey.
Connected to Shopify, Klaviyo and Trustpilot, the programme enables Piglet In Bed to streamline the customer experience, centralise data and activate more relevant, segmented engagement mechanics across its community.
The brand also leverages the Loyoly’s Checkout Extension, which automatically displays available points and rewards at the moment of purchase. This key touchpoint strengthens programme engagement and acts as a direct lever to encourage repeat purchases.
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Beyond the classic transactional mechanism (5 points per £1 spent), Piglet In Bed enriches its programme with a relational layer designed to stimulate regular interactions and reinforce proximity with its community.
To achieve this, the brand has developed a varied and relevant mission catalogue, enabling each customer to find actions aligned with their level of engagement.
These include:
And more…
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On the rewards side, Piglet In Bed offers a rich catalogue combining exclusive Wallow products, accessories and gift cards ranging from £10 to £100. This mix rewards every interaction, encourages customers to progress through the programme and invites them to immerse themselves even further in the Piglet universe.
The brand also wanted to further recognise its most loyal customers.
To do so, Piglet In Bed structured Piglet Perks around four VIP levels: Bronze, Silver, Gold and Platinum.
Each tier unlocks increasingly exclusive and rewarding benefits, designed to recognise the growing engagement of members.
This tiered system rewards the most active customers and encourages others to progress towards higher levels, strengthening brand attachment and motivating deeper participation in the programme.
To round out the ecosystem, Piglet In Bed introduced a simple and attractive referral programme: “Give £15 and receive £15.”
This win-win mechanism naturally encourages word-of-mouth and supports organic brand discovery.
From an experience perspective, it could not be easier: customers can copy their referral link, send an invitation via email or SMS, or share it directly on social media. This flexibility makes referral highly accessible and allows each customer to recommend Piglet In Bed through the channel that suits them best.
Piglet In Bed animates its programme throughout the year by adapting missions to seasons and key retail moments.
In December, customers are invited to take a festive selfie in front of Piglet’s Christmas windows, while VIP members benefit from an exclusive points multiplier during Black Friday.
This engaging and thoughtful animation strategy strengthens community connection and sustains consistent, long-term engagement.
And this ongoing activation dynamic is already delivering tangible results.
Piglet Perks is rapidly proving its ability to generate interaction and enrich customer knowledge.
The programme has collected more than 7,000 new email opt-ins, automatically synchronised with Klaviyo to feed the CRM strategy and improve the relevance of targeted campaigns.
In addition, over 700 customer insights have been gathered through the survey mission, giving Piglet In Bed a clearer understanding of product expectations and paving the way for genuine co-creation of future ranges.
On the commercial front, the results are equally significant.
With a 24% points utilisation rate, members demonstrate both a clear understanding of the programme’s value and a strong willingness to make use of their benefits.
This dynamic naturally leads to an increase in purchase frequency: loyal members place 1.8 times more orders than the rest of the customer base, a behaviour directly reflected in a 45% uplift in LTV.
This progression has a measurable impact on turnover, with £153,800 in additional revenue attributed to the programme.
Overall, Piglet Perks already posts an ROI of 51, confirming the strength of the initiative and its ability to generate lasting value for the brand.
The team at Loyoly have been fantastic to work with! The onboarding process was smooth and they were on hand to help us with anything we needed. Their platform and the level of customisation it offer is the best I've seen by a long way. We've also been thrilled by the uplift in loyalty that we are already seeing through our programme since switching to Loyoly.
Loyoly is a post-purchase engagement platform that orchestrates journeys via +40 mechanics to boost LTV and social proof, while reducing CAC.
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