LELA is an ode to simple pleasures and suspended moments, born of the desire to restore meaning and softness to everyday life, the brand creates skincare and home products designed to transform the most ordinary gestures into soothing rituals.
Driven by authenticity, naturalness and high standards, LELA deploys two complementary universes:
More than a brand, LELA embodies a true art of living: taking care of yourself, at home, simply.
Rewarding and building community loyalty
Strengthening brand commitment
Stimulating recommendations and social proof
After its launch, LELA quickly won over a loyal customer base, seduced by its sensorial products and warm, sincere universe.
But as this community grew, a question arose: how to strengthen this emotional bond with committed customers, and turn it into a lever for organic, sustainable growth?
The first step was to value their commitment, by rewarding those who actively participate in the life of the brand.
Recognizing their involvement laid the foundations for stronger loyalty.
The aim: to transform one-off interactions into lasting relationships, and encourage regular exchanges to maintain a strong, constant link with the community.
With this in mind, LELA also wanted to stimulate the collection of reviews, an essential element for reinforcing social proof, reassuring new buyers and building trust around the brand.
On the acquisition front, the absence of a sponsorship program limited the potential of word-of-mouth.
Implementing a structured program would help transform satisfied customers into natural ambassadors.
Finally, beyond community animation, it became essential to have a clear and structuring tool to track retention KPIs, measure the ROI of actions carried out, and steer the strategy with precision.
LELA therefore needed a complete and structured program to strengthen the link with its community, coupled with a simple dashboard compatible with PrestaShop, to effectively track key loyalty, engagement and recommendation indicators.
18 of ROI
x3 LTV
548 opt-ins collected
The LELA Family program has been designed to offer an engaging and generous experience, perfectly in line with the brand's modern, warm universe.
It doesn't just reward purchases: it also values the involvement of customers in the life of the community, thanks to regularly updated missions.
Each referral entitles the referred duo to receive €10 each to spend on their next orders.
Simple, clear and incentivizing, this mechanism encourages and structures natural word-of-mouth.
In this way, referrals stimulate the acquisition of new customers at lower cost, while reinforcing trust between the brand and its customers.
In parallel, LELA has launched a loyalty program based on a transactional principle: €1 spent = 1 point.
Every purchase becomes an opportunity to accumulate points and get closer to rewards.
But the brand doesn't stop there.
LELA has enriched its program with a relational component, to encourage engagement beyond the purchase.
Members can earn points by carrying out missions such as:
These actions help to animate the community creatively and regularly, while strengthening the link with the brand.
The points accumulated can then be exchanged for free products, vouchers or free delivery.
So many tangible benefits that make every interaction with LELA even more rewarding and motivating.
Since its launch in January 2025, the LELA Family program has shown very promising results, particularly in terms of engagement and loyalty.
First of all, the brand has managed to generate 136 reviews, reinforcing the social proof and credibility of the brand.
It has also collected 548 opt-ins, enriching the CRM base and paving the way for more targeted campaigns.
This foundation of engagement is already bearing fruit: 43% of sales come from the most loyal customers.
This dynamic is also reflected in usage.
3 out of 4 rewards are consumed, an excellent indicator of the program's attractiveness and the repeat business generated.
After a 4ᵉ purchase, more than 1 in 3 orders incorporate the use of a reward, a sign of their perceived value.
Finally, on a business level, the impact is being confirmed.
Customers involved in the program place 3 times as many orders, which mechanically triples their LTV.
Result: in just 4 months, the program has generated €18,700 in additional sales and achieved an ROI of 18, confirming its excellent start.
Loyoly is the ideal solution for enhancing and activating our community, which was formed as soon as the brand was launched. The program is simple, fun and effective for building loyalty, generating opinions and boosting our visibility. The tool provides good KPI tracking, and the team is always responsive and ready to listen to optimize our strategy.
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
