LELA is an ode to simple pleasures and suspended moments. Born from the desire to restore meaning and softness to everyday life, the brand creates skincare and home products that transform ordinary gestures into soothing rituals.
Driven by authenticity, naturalness and high standards, LELA deploys two complementary universes: Natural Beauty, a cosmetics range inspired by family rituals, gentle for all skin types, and Sweet Home, a collection of candles, mists and diffusers inviting you to slow down and ground yourself.
More than a brand, LELA embodies a true art of living: taking care of yourself, at home, simply.
Rewarding and building community loyalty
Strengthening brand commitment
Stimulating recommendations and social proof
After launch, LELA quickly won over a loyal customer base seduced by its sensorial products and warm universe. But as the community grew, a question arose: how to strengthen this emotional bond and turn it into a lever for organic, sustainable growth?
The first step was rewarding committed customers who actively participate in the brand's life, transforming one-off interactions into lasting relationships.
LELA also wanted to stimulate review collection to reinforce social proof and reassure new buyers. On the acquisition front, the absence of a referral programme limited word-of-mouth potential.
Finally, it became essential to have a clear tool to track retention KPIs, measure ROI and steer strategy with precision. LELA needed a complete programme coupled with a simple dashboard compatible with PrestaShop.
The LELA Family programme offers an engaging experience perfectly aligned with the brand's warm universe. It doesn't just reward purchases: it values customer involvement through regularly updated missions.
The referral programme gives both referrer and friend €10 each, structuring natural word-of-mouth and stimulating lower-cost acquisition.
Loyalty is built on €1 spent = 1 point, enriched with a relational layer. Members earn points through newsletter sign-up, reviews, following on social media, publishing posts or reels, and seasonal sharing actions (Valentine's Day, Mother's Day…).
Points can be exchanged for free products, vouchers or free delivery, making every interaction with LELA rewarding and motivating.
ROI of 18x
x3 LTV
548 opt-ins collected
Since its launch 4 months ago, the LELA Family programme shows very promising results.
The brand generated 136 reviews, reinforcing social proof, and collected 548 opt-ins, enriching the CRM base for more targeted campaigns.
43% of sales come from the most loyal customers. 3 out of 4 rewards are consumed, and after a 4th purchase, more than 1 in 3 orders incorporate a reward, confirming their perceived value.
Engaged customers place 3x more orders, tripling their LTV. In just 4 months, the programme generated €18,700 in additional sales with an ROI of 18x, confirming an excellent start.
Loyoly is the ideal solution for enhancing and activating our community, which was formed as soon as the brand was launched. The program is simple, fun and effective for building loyalty, generating opinions and boosting our visibility. The tool provides good KPI tracking, and the team is always responsive and ready to listen to optimize our strategy.
