E-commerce

Prepare for Black Friday 2025 with a methodical approach: objectives, offers, customer loyalty, mistakes to avoid... All our best advice for e-merchants

How to calculate it + 5 effective levers to boost it in your e-commerce strategy. Loyoly, a major player in e-commerce loyalty.

A quick overview of experiential marketing, its objectives and how it can improve customer loyalty in e-commerce.

Discover how neuromarketing and the use of cognitive biases can revolutionise your marketing approach, influencing purchasing decisions and maximising your conversions.

Understand and optimise your ecommerce conversion funnel, step by step, to turn your visitors into customers... then into ambassadors

What is first-party data? How can you collect and use it? Boost your campaigns and anticipate customer needs in full compliance with GDPR.

Discover 8 CRMs that will transform your ecommerce funnel into a conversion machine. Comparison table, 12 criteria to consider, prices, features.

Discover 8 strategies to reduce customer loss. Learn how to identify the causes and implement effective solutions to combat churn rate.

Discover how to improve your customer relationship as a retail brand thanks to 5 effective tools, examples and levers for lasting loyalty.