11 actionable ways to get more sales on Shopify

If you’re searching how to get more sales on Shopify, you’re likely facing a familiar issue.
Your Shopify store is live, but revenue is not where it should be.

Here’s the reality. Most brands do not have a traffic problem.
They have a conversion problem, a positioning problem, or a weak retention strategy.

Getting more sales on Shopify is rarely about one tactic.
It is about aligning traffic quality, website experience, trust signals, and the checkout process.

And yes, price matters.
According to the Loyoly Industry Report 2025, 61% of consumers say price is the main deciding factor when buying from a new e-shop. If your value proposition is unclear, customers default to comparing price.

You ready? Let’s fix what actually moves revenue.

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Why a Shopify store is not getting sales

Before trying to increase sales, you need an honest diagnosis.
Most underperforming Shopify stores do not fail because of the platform. They fail because of misalignment across traffic, offer, and conversion mechanics.

In other words, something in the funnel is leaking. Let’s identify where.‍

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Your traffic is either too low or the wrong kind

Yes, you need traffic to generate sales. But volume alone means nothing without intent.

Many founders celebrate spikes from Instagram, viral posts, or mentions on Reddit. The problem is that visibility does not equal buying intent. If visitors are curious but not ready to purchase, your conversion rate stays flat.

Open your reports in Shopify and Google Analytics and look beyond sessions.
Which channels drive actual revenue? Which keywords bring commercial intent from Google search results?

To increase sales on Shopify, your traffic must match your positioning, pricing, and product category. Otherwise, you are optimising the wrong variable.

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Your offer isn’t clear enough to justify the price

When a new customer lands on your website, they make a decision in seconds.
Is this brand relevant to me? Is this worth the price?

If your value proposition is vague or generic, customers default to comparison. And comparison almost always ends in price pressure.

This matters even more for new e-shops. According to the Loyoly Industry Report 2025, 61% of consumers say price is the main deciding factor when buying from a new online store. If you are not clearly differentiated, you compete on cost.

Clarity in positioning protects margin. Confusion destroys it.

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Your product pages don’t do the selling

Your product pages carry most of the revenue responsibility. They must remove doubt before it appears.

Weak product descriptions, limited imagery, and missing FAQs create friction. Customers want benefits, specifications, delivery timing, returns clarity, and real-life context. If they cannot quickly understand the value, they hesitate.

And hesitation leads to exit.

A strong product page improves conversion rate, reduces support requests, and increases perceived quality. It is not content for decoration. It is your primary sales engine.

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You’re leaking revenue at cart and checkout

Many Shopify stores lose money when intent is already high. That is the most expensive place to fail.

Unexpected delivery costs, unclear timelines, forced account creation, or too many fields increase cart abandonment instantly. The checkout process must feel fast, familiar, and predictable.

The checkout page is not the moment to introduce surprises. It is the moment to confirm confidence.

If customers feel friction after adding to cart, they do not complain. They leave.

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You’re missing trust signals at the point of decision

Trust is not built on a nice logo. It is built on proof.

Visible customer reviews, transparent returns policies, delivery information, and guarantees reduce perceived risk. These are not optional elements. They are conversion levers.

Trust signals should appear exactly where decisions happen: product page, cart, and checkout. If visitors need to search for reassurance, anxiety wins.

And when anxiety wins, they go back to Google.

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You don’t follow up after the first visit

Most potential customers do not purchase on their first session. That behaviour is normal in ecommerce.

If you are not capturing emails or retargeting visitors, you are losing future revenue. Structured email marketing flows such as welcome sequences, abandoned cart reminders, and post-purchase follow-ups create additional buying opportunities.

Without follow-up, acquisition costs keep rising.
With follow-up, customer lifetime value and repeat rate increase over time.

Sales are rarely won in one interaction. They are won through consistent, relevant touchpoints.

How to get more sales on Shopify? (11 strategies)

Once the diagnosis is clear, execution becomes simpler.
Increasing sales on Shopify is not about adding random tactics. It is about activating the right levers in the right order.

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👉 Discover the 20+best Shopify apps to increase sales and conversion.‍

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We start with foundations. Then we optimise conversion. Then we scale traffic. Finally, we build retention.

Let’s go step by step.

1 - Improve the website experience (UX) before anything else

Your website experience determines whether visitors explore or exit. If navigation is unclear or pages load slowly, you lose potential customers before they even see your products.

Start with structure. Your homepage must clearly communicate your value proposition, highlight best-selling products, and guide users toward collections. Menus should be simple, categories intuitive, and internal search reliable.

Mobile optimisation is critical. Most online shopping journeys now begin on smartphones. If your Shopify store feels clunky on mobile, users will return to Google search results within seconds.

Speed also impacts visibility. Google factors page performance into ranking signals. A slow store damages both conversion rate and search engine optimisation.

If you want to increase sales Shopify store performance, reduce friction first. Better UX increases engagement, improves conversion rate, and lowers bounce rate without increasing traffic spend.

2 - Fix product pages to increase conversion and average order value

Your product pages are where buying decisions happen. If they underperform, no traffic strategy will save your Shopify store.

Strong product descriptions translate features into outcomes. Instead of listing materials or dimensions alone, explain why they matter. Address common objections directly in FAQs and highlight delivery timelines clearly.

Visual proof is just as important. Use high-quality images, contextual shots, and if possible, short demonstrations. Customers need to picture the product in real life before committing.

This is also where you can increase average order value intelligently. Bundles, complementary product suggestions, and volume incentives help increase average order without feeling forced.

Optimised product pages improve conversion rate, reduce hesitation, and directly increase sales. They are not decorative assets. They are your primary revenue drivers.

3 - Add trust signals that remove purchase anxiety

Trust is often the difference between browsing and buying. When customers discover a new brand, they actively look for reassurance before entering their payment details.

Visible customer reviews, transparent returns policies, delivery timelines, and clear guarantees reduce perceived risk. These elements should appear directly on the product page, not hidden in the footer.

If you offer free shipping or easy returns, make that explicit early in the journey. According to the Loyoly Industry Report 2025, 61% of consumers say price is the main deciding factor when purchasing from a new online store. Unexpected costs at checkout instantly damage trust.

Reassurance elements such as secure payment icons and recognised credit card processors also improve confidence at the moment of decision.

When trust signals are strong, conversion increases naturally. When they are weak or invisible, customers return to Google and continue their search.

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👉 Discover how to build trust in e-commerce.

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4 - Reduce cart abandonment with smart incentives

Cart abandonment is one of the biggest hidden leaks in any Shopify store. Customers add products to basket, show clear intent, then disappear before completing the purchase.

The cause is often friction rather than rejection. Unexpected shipping costs, unclear delivery timelines, or hesitation about value can stop the process abruptly. This is where structured incentives make a difference.

Offering free shipping above a clear threshold can both reduce cart abandonment and increase average order value. When customers are close to the threshold, they naturally add one more product to justify the benefit.

Transparency matters just as much as incentives. Display shipping costs early, clarify return conditions, and avoid last-minute surprises on the checkout page.

Reducing abandonment is not about pressure tactics. It is about removing doubt at the exact moment customers are ready to buy.

5 - Optimise the checkout process for simplicity and speed

The checkout process is where intent becomes revenue. At this stage, customers have already decided to buy. Your only job is to avoid getting in the way.

Start with simplicity. Enable guest checkout, minimise required fields, and remove unnecessary distractions. The fewer decisions customers must make, the higher your completion rate.

Payment flexibility is equally important. Offer familiar credit card processors, digital wallets, and accelerated payment options available within Shopify. When customers see recognised and secure payment methods, trust increases immediately.

The checkout page should confirm key reassurance elements such as delivery timing, returns policy, and total cost transparency. Any unexpected change at this point can trigger abandonment.

A frictionless checkout does not feel impressive. It feels invisible. And that is exactly what drives more sales on Shopify.

6 - Build email marketing that drives repeat revenue

If you want to increase sales on Shopify sustainably, you cannot rely only on first-time purchases. Growth comes from structured email marketing that nurtures and reactivates customers.

Most visitors will not buy during their first session. Capturing emails allows you to follow up with relevant, behaviour-based messages. Welcome sequences, abandoned cart recovery, post-purchase education, review requests, and win-back campaigns all contribute to incremental revenue.

According to the Loyoly Industry Report 2025, 39% of consumers are willing to receive communications from their favourite brand at least once per week. That means customers expect engagement. However, moderation matters, since 25% say excessive messaging can damage loyalty.

The goal is not volume. It is relevance. Segment your audience based on purchase history, browsing behaviour, and engagement level. When emails feel timely and useful, they help engage potential customers, increase repeat rate, and improve overall customer satisfaction.

Email is not just a channel. It is a retention engine.

7 - Get more qualified traffic with search engine optimisation (SEO)

Once your Shopify store converts properly, it is time to scale acquisition intelligently. This is where search engine optimisation becomes a long-term growth lever.

Ranking in Google search results allows you to attract high-intent visitors who are actively searching for your products. These users are closer to purchase than casual social media browsers. That is why SEO traffic often converts better over time.

Start with category and product page optimisation. Use clear titles, structured descriptions, internal linking, and semantic keywords aligned with commercial intent. Your architecture should help both users and search engines understand your offer.

A blog can reinforce your visibility by answering pre-purchase queries. Buying guides, comparison articles, and educational content position your brand as authoritative while guiding readers toward relevant collections.

Unlike paid ads, SEO compounds. It takes time to start, but once rankings stabilise, traffic becomes more predictable and cost-efficient.

8 - Show up on social media platforms with purchase intent

Not all social media platforms drive the same type of behaviour. Some generate awareness, others generate intent.

According to HubSpot 2024, 62.2% of Instagram users use the platform to get information about brands and products. That means people are not just scrolling for entertainment. They are researching before they buy.

For example, short-form videos showing real-life product use often perform better than polished studio shoots. Content that feels authentic tends to convert better, especially in ecommerce where trust drives decision-making.

If you want to sell effectively on platforms like Instagram or Facebook, focus on context and credibility. Show how your product fits into everyday life. Highlight reviews. Feature creators using your product naturally.

The goal is not vanity metrics like likes or shares. The goal is attracting qualified people who are already considering making a purchase.

When your business uses social proof properly, social media marketing becomes a serious acquisition channel rather than a branding exercise.

9 - Use paid campaigns to scale what already works

Paid acquisition should amplify performance, not compensate for weak fundamentals. If your Shopify store does not convert organically, ads will only accelerate losses.

Start with retargeting. Visitors who already explored your website or added products to cart are far more likely to convert. Campaigns on Google and Facebook can help you re-engage these high-intent users efficiently.

Once your conversion rate and average order value are stable, you can expand into prospecting. This is where paid campaigns help you reach new potential customers at scale. But scaling only works when your unit economics are healthy.

Track contribution margin, not just ROAS. Sustainable growth in ecommerce depends on profitable customer acquisition, not on impressive dashboard screenshots.

Ads are a growth accelerator. They are not a strategy by themselves.

10 - Add a customer loyalty programme that increases repeat rate

If you want predictable growth, you need repeat purchases. Acquisition alone rarely builds a sustainable ecommerce business.

A well-structured customer loyalty programme gives people a reason to come back instead of switching to competitors. Points, tiered rewards, exclusive benefits, or referral incentives can all reinforce long-term engagement when they are clearly linked to value.

The impact is measurable. According to the Loyoly Industry Report 2025, 23% of consumers say a strong loyalty programme encourages them to purchase again. On the other hand, 30% say insufficiently rewarding loyalty can break their relationship with a brand, and 33% would leave due to unresponsive customer support.

Loyalty should reward meaningful behaviours. For example, second purchases, referrals, reviews, or user-generated content. When rewards feel attainable and relevant, customers stay engaged.

Retention improves customer satisfaction, increases lifetime value, and stabilises revenue over time. Loyalty is not a bonus feature. It is a strategic growth lever.

11 - Measure, test, and iterate continuously

You cannot improve what you do not measure. Sustainable growth on Shopify comes from disciplined optimisation, not random changes.

Track your core metrics weekly. Conversion rate, average order value, cart abandonment, repeat purchase rate, and customer acquisition cost should guide your decisions. Both Shopify analytics and Google Analytics help you identify where users drop off.

Testing should be structured. Adjust one variable at a time, whether it is a headline, shipping threshold, bundle offer, or layout change. Small incremental improvements compound faster than full redesigns.

Heatmaps and session recordings can also reveal friction inside the checkout process or on key product pages. Often, minor usability issues explain major revenue gaps.

Growth in ecommerce is rarely explosive. It is systematic. The brands that win are those that test, learn, and refine continuously.

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How to prioritise your Shopify growth strategy

Knowing what to optimise is important. Knowing what to optimise first is critical.

Many ecommerce businesses try to fix everything at once. They launch ads, redesign their website, start posting daily on social media, and experiment with discounts simultaneously. The result is noise, not growth.

Prioritisation determines whether your Shopify store scales efficiently or burns budget.

Here is the correct order.

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1: Fix conversion before increasing traffic

If your store does not convert, more traffic only increases losses.

Start with your website experience, product pages, trust signals, and checkout process. Improve clarity, remove friction, and ensure pricing and delivery information are transparent.

When conversion rate improves, every future acquisition effort becomes plus profitable.

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2: Strengthen retention before scaling acquisition

Acquiring a new customer is expensive. Retaining one is significantly cheaper.

Before aggressively increasing paid spend, build strong email marketing flows and a structured customer loyalty programme. This increases repeat purchase rate and stabilises revenue.

When retention improves, your customer lifetime value rises. Higher CLTV allows you to spend more confidently on acquisition.

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3: Scale qualified acquisition channels

Once conversion and retention are stable, scale traffic strategically.

Invest in SEO to capture high-intent demand from Google search results. At the same time, test paid campaigns on platforms like Google and Facebook to reach new potential customers.

Paid acquisition should accelerate what already works, not compensate for weak fundamentals.

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4: Optimise continuously, not occasionally

Growth is not a one-time project. It is an ongoing system.

Monitor performance weekly. Test improvements incrementally. Adjust based on data, not intuition. The brands that consistently increase sales on Shopify are those that treat optimisation as a routine discipline.

Prioritisation reduces chaos. Discipline compounds results.

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To get more sales on Shopify, focus first on conversion and trust, then scale qualified traffic, and finally strengthen retention to compound revenue sustainably.

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If you want to increase revenue without constantly increasing ad spend, build intelligent post-purchase journeys. Trigger rewards, reviews, referrals, and engagement actions based on real behaviour, not generic timing.

A strong loyalty and engagement strategy increases repeat purchase rate, strengthens customer loyalty, and protects your margins long term. Growth is easier when your customers come back by choice.

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