The 20+best Shopify apps to increase sales and conversion

Let’s imagine we've just launched our brand-spanking-new Shopify store. The ink on our virtual "Open for Business" sign is barely dry. 

Our hearts are pounding with anticipation, and let's be honest, a sprinkle of anxiety too. 

But hey, Rome wasn't built in a day, and neither is an ecommerce empire. We've got some serious gaps to fill, and there's an app (or thousands) for that.

But what apps should I use on my Shopify store?

Here's a selection of our favourites.

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Best SEO Shopify apps

Okay, we've got an elegant store, but who's going to find it? We're like a needle in a haystack.

We need an SEO app to amplify that whisper into a resonant voice, ensuring that we appear on radar screens and climb up those search rankings.

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Tapita SEO & Speed Optimizer

Tapita SEO Speed Optimizer is a versatile tool that specializes in improving your website's speed while fortifying its SEO backbone. 

From reducing loading times to optimizing SEO elements and compressing images, it's a comprehensive suite designed to streamline both user experience and search engine visibility. 

Basically, Tapita brings together the many facets of website optimization under one roof.

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Key Features:

• Speed Enhancement: Amplifies your site's load speed for a smoother user journey.
• SEO Optimization: Elevates your website's search engine credentials through targeted adjustments.
• Image Compression: Minimizes image size, retaining quality while improving load time.
• Caching Capabilities: Utilizes local storage to accelerate repeat visits to your site.
• Analytics Efficiency: Optimizes tracking codes to gather data without affecting speed.

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Avada SEO

Avada SEO is a comprehensive platform tailored for Shopify merchants, aimed at simplifying and enhancing their SEO strategy. 

This tool serves as a one-stop shop for multiple SEO tasks, streamlining everything from meta tag creation to image alt text automation. 

It even goes beyond the basic SEO framework to include optimization for social media sharing. 

The result is a more visible, efficient, and socially integrated online store.

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Key Features:

• SEO Automation: Streamlines the process of creating meta tags, titles, and descriptions.
• Image Alt Text Optimization: Automates the process of adding SEO-friendly alt text to product images.
• Structured Data Implementation: Inserts schema markup to improve your site's representation in search results.
• Social Media Optimization: Adjusts metadata to optimize your store's appearance on social platforms.
• SEO Audit and Monitoring: Offers regular audits and performance tracking to fine-tune your SEO strategy.

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Best Advertising Shopify Apps

We're not exactly the town gossip, but we've gotta get the word out.

Ad apps are our megaphones, which spread our brand message strategically across different platforms to attract the right people.

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Simprosys

Simprosys Google Shopping Feed is a specialized Shopify app designed to bridge your online store with Google Merchant Center. 

This enables seamless product listing on Google Shopping, one of the largest retail search platforms.

It takes the complexity out of managing multiple product listings by providing features like bulk edits and real-time updates.

Moreover, it aligns your product data with Google's SEO guidelines to maximize visibility.

By improving product visibility on Google Shopping and optimizing search algorithms, this app increases your chances of customer engagement and, consequently, conversions and sales.

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Key Features:

• Automated Feed Submission: Seamlessly transfers product listings from your Shopify store to Google Merchant Center.
• Multi-Country Support: Facilitates the management of product listings across different geographic locations.
• Error Identification and Management: Detects and resolves listing errors for improved product status.
• Custom Labeling and Promotions: Provides options for personalized categorization and promotional activities.
• Real-Time Synchronization: Updates the product feed in real-time to maintain accurate data.

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Sixads

Sixads is an advertising automation app specially designed for Shopify stores.

It simplifies the process of creating and managing advertising campaigns across multiple channels such as Facebook, Instagram and Google.

Thanks to algorithmic targeting and real-time analysis, it streamlines marketing advertising efforts, reducing manual workload.

Sixads' ability to automate complex multi-channel advertising and target the most relevant audiences increases the likelihood of customer engagement, improving sales potential.

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Key Features:

• Multi-Platform Support: Facilitates ad management across Facebook, Instagram, and Google within a single interface.
• Automated Ad Creation: Simplifies the ad creation process, generating ad visuals and text based on your product listings.
• Algorithmic Targeting: Utilizes data analytics to serve ads to an audience most likely to engage and purchase.
• Performance Analytics: Provides real-time insights into ad effectiveness and ROI.
• Ad Exchange Program: Offers an option to increase visibility through an ad exchange with similar ecommerce stores.

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Best Email and SMS Shopify Apps

We've got sales to announce, carts to remind about, and stories to tell.

And email and SMS applications are an essential for communication with our customer and prospect base.

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Klaviyo

Designed for e-merchants, Klaviyo specializes in email marketing, but it's not a one-off solution. Klaviyo supports multi-channel marketing, including SMS and social advertising.

It also integrates data analysis, so you can create hyper-targeted, data-driven campaigns. 

From cart abandonment emails to detailed customer segmentation, Klaviyo enables you to communicate the right message to the right people at the right time, maximizing both engagement and sales.

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Key Features:

• Email Automation: Enables the creation of automated email sequences that respond to specific customer behaviors.
• Customer Segmentation: Leverages data analytics to categorize your customer base for more effective targeting.
• Multi-Channel Marketing: Includes features for SMS and social media advertising in addition to email.
• Data Integration: Aggregates data from multiple sources for a comprehensive understanding of customer behavior.
• Performance Metrics: Provides detailed analytics to assess the effectiveness of marketing campaigns.

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Omnisend

Omnisend provides an integrated solution for managing multiple marketing channels (email, SMS, and social media) under one umbrella. 

Automation and customer segmentation are key features that enable companies to send personalized messages based on specific triggers or events.

Omnisend's multi-channel integration, automation and data-driven targeting help you deliver a more consistent, personalized customer experience, increasing the likelihood of conversions and boosting sales.

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Key Features:

• Multi-Channel Marketing: Offers a unified dashboard for managing various communication channels including email and SMS.
• Automated Workflows: Provides predefined actions that are automatically triggered by specific customer behaviors or milestones.
• Customer Segmentation: Allows for advanced targeting by categorizing customers based on behavior and other parameters.
• Dynamic Content: Incorporates real-time data into campaigns for enhanced personalization.
• Performance Metrics: Supplies analytics for assessing campaign effectiveness and ROI.

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Best Site Search & Merchandising Shopify Apps

We don't want customers to break a sweat looking for stuff. 

A well-organized store is a user-friendly store. 

Site search and merchandising apps ensure that our customers find what they're looking for without undue effort, perhaps even stumbling upon products they hadn't initially considered.

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Potions

Potions is a cookie-free personalization Shopify app. 

They use browser databases to analyze and enrich local browsing data.

They enable your brands to offer visitors a personalized experience while respecting their privacy.

Potions’ intelligent, automatic personalization of your ecommerce store's display enables you to offer a user experience that's as close as possible to the needs of your customers, and thus increase conversions and sales.

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Key Features : 

• E-merchandising: Products within your list pages are organized to generate the best performance.
• Personalized recommendations: Personalized product recommendations are displayed at the most strategic moments of the shopping journey. 
• Recently viewed products: A fixed bar helps your visitors find products they've already seen
• Targeted pop-ups: Their behavioral targeting technology triggers pop-ups only to those visitors most likely to engage.
• Return navigation: A call-to-action allows returning visitors to pick up where they left off on their last visit.

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Boost Commerce

Boost Commerce is another powerful tool for Shopify stores.

Its main objective? To redefine the way your customers find what they're looking for.

This tool dramatically enhances your store's search and filter functions, making it easy for customers to browse product categories, tags and other attributes.

Designed to improve user engagement and conversion rates, the tool also includes an analytics dashboard to monitor its effectiveness.

With a more streamlined and intuitive search and filtering experience, Boost Commerce aims to boost user engagement and reduce bounce rates, helping to improve conversion rates and increase sales.

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Key Features:

• Advanced Search: Provides a robust search mechanism, including auto-suggestions and typo-tolerance.
• Customizable Filters: Offers the ability to set up filters based on various attributes like price, brand, or reviews.
• Mobile Responsiveness: Ensures a consistent and user-friendly experience across devices.
• Analytics Dashboard: Features an analytics interface to track search and filter usage and their impact on sales.
• Merchandising Rules: Allows for the setting of rules to promote or demote products within search results.

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Best 3D Product Display Shopify Apps

First impressions count.

We might not be Milan Fashion Week material yet, but our product pages can still rock the runway. 

A specialized app to enhance the display of products on our pages will enable us to highlight our best assets, right from the start.

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OMI

Hugo Borensztein, co-founder, describes Omi as "the Canva of 3D". 

Thanks to cutting-edge technology, Omi enables brands to model their products in 3D and create ultra-realistic visuals in a matter of minutes, for use on all media, from web and print to social media.

OMI allows you to create more attractive and immersive product pages. No need to draw you a picture. Conversion rates, and sales, soar.

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Key Features : 

• 3D Modeling: Our 3D artists model your custom-made product for a result that's simply breathtakingly realistic.
• 3D Studio: An editing tool for staging your products in 3D via over 1,000 pre-configured templates.
• Animation: Create stunning product animations and show your products from every angle.
• 360° Viewer: Make your products interactive on your product sheets to give your customers an immersive shopping experience. 

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Angle3D

Angle3D is another interactive 3D visualization tool that takes product presentation to the next level.

This Shopify application's main goal is to enrich the online shopping experience, making it as immersive and detailed as a visit to a physical store.

Angle3D aims to improve customer engagement by offering a more interactive and detailed view of products, which can lead to increased conversions.

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Key Features:

• 3D Product Visualization: Enables the creation of 360-degree product views for a more immersive shopping experience.
• Customization: Offers various customization options to match the 3D visualizations with your brand aesthetic.
• Interactivity: Allows customers to interact with the product by rotating it, zooming in, and examining details.
• Quick Integration: Designed for quick and easy integration with popular ecommerce platforms.
• Analytics Dashboard: Comes with a dashboard to track user interaction and gauge the effectiveness of the 3D visualizations.

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Best Payment and Checkout Shopify Apps

We're at the finish line! Let's not mess things up now.

No point in leading customers to the checkout line if the process is cumbersome. 

The right payment and checkout app will make transactions smooth as silk, reducing cart abandonment rates.

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Scalapay

Scalapay is a payment solution designed to enhance the checkout experience for Shopify ecommerce stores. 

It focuses on offering 'Buy Now, Pay Later' options, aiming to smooth out the purchasing process for customers and reduce friction. 

By breaking down payments into smaller, manageable installments, Scalapay seeks to facilitate easier transactions and encourage larger basket sizes.

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Key Features:

• Buy Now, Pay Later: Allows customers to defer payments while receiving the product immediately.
• Zero Interest: Offers interest-free installment payments, making purchases more attractive.
• Quick Integration: Designed for simple and rapid integration with major ecommerce platforms.
• Risk Assessment: Handles credit checks and risk assessment, offloading these responsibilities from the merchant.
• Reporting Dashboard: Comes with a dashboard for monitoring transaction metrics and customer behavior.

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HidePay

HidePay is a Shopify app that focuses on controlling payment options based on customer location.

Basically, it allows merchants to tailor the payment methods displayed during checkout based on where the customer is shopping from. 

HidePay aims to streamline the checkout process by displaying only the most relevant payment options based on geographic location, thereby reducing friction and enhancing the likelihood of successful sales.

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Key Features:

• Geo-Targeted Payment Options: Enables the customization of payment methods based on the customer's geographic location.
• Conditional Logic: Allows for the setting of conditions that determine which payment options are displayed.
• Quick Integration: Designed for straightforward installation and integration with Shopify stores.
• Real-Time Monitoring: Offers real-time tracking of customer behaviors and payment choices.
• User-Friendly Interface: Provides an intuitive dashboard for easy management and configuration.

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Best Logistics and Fulfillment Shopify Apps

If we botch this up, we're toast. 

To run smoothly, we need a robust system to manage inventory, process orders and streamline deliveries and returns. 

In short, we need an application that keeps the gears turning smoothly.

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Bigblue

Bigblue is a logistics and fulfillment tool, designed for Shopify stores. 

This is your behind-the-scenes powerhouse to make sure your products get from Point A to Point B with maximum efficiency. 

It focuses on streamlining shipping processes, from inventory management to last-mile delivery.

Equipped with features such as multi-carrier support and an analytics dashboard, the tool aims to improve both the operational efficiency and customer experience related to shipping and order fulfillment.

Bigblue's focus on streamlining logistics and improving customer satisfaction in the shipping process has the potential to build customer trust, thus contributing to increased sales.

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Key Features:

• Inventory Management: Offers robust capabilities to monitor and manage stock levels in real-time.
• Order Tracking: Provides a comprehensive order tracking system for both you and your customers.
• Multi-Carrier Support: Allows integration with multiple shipping carriers for versatile logistics solutions.
• Returns Management: Features a simplified returns process for improved customer experience.
• Shipping Analytics: Comes equipped with an analytics dashboard to evaluate and optimize your shipping performance.

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Hive

Hive aims to simplify and accelerate your shipping and fulfillment process.

Think of it as your logistics Swiss Army knife, equipped to handle everything from inventory management to order tracking.

The tool also places an emphasis on optimizing shipping costs and offers multi-carrier integration for greater flexibility.

Through its focus on streamlining and optimizing shipping processes, Hive helps to improve customer satisfaction and trust, which in turn can catalyze increased sales.

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Key Features:

• Real-Time Tracking: Enables merchants and customers to track orders in real-time.
• Inventory Management: Provides capabilities for stock level monitoring and alerts.
• Cost Optimization: Includes features to identify the most cost-effective shipping solutions.
• Multi-Carrier Integration: Allows compatibility with various shipping carriers for more flexible options.
• Reporting Dashboard: Comes equipped with an analytics interface for comprehensive reporting on shipping performance.

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Best Loyalty and Referral Programs Shopify Apps

Repeat business is good business.

To build customer loyalty, we need to choose applications that will enable us to set up attractive referral and loyalty programs, rewarding consumers who keep placing their trust in us.

Points, discounts, exclusive gifts… Let's make them feel special.

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Loyoly

Loyoly is a loyalty and referral app 100% designed for Shopify.

It lets you roll out either points-based or tiered loyalty programs, giving your valued customers the reward they deserve for being loyal to your brand.

A robust library of over 30 pre-configured missions are available to engage your customers in many ways. These are designed to coax your clientele into not just making purchases, but also into advocating for your brand, contributing user-generated content, or even penning reviews.

Customers can then easily exchange their loyalty points for tailor-made rewards,

With its gamified and customizable interface, Loyoly doesn't just attract new customers, it transforms them into spokespeople.

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Key Features

• Personalization: Program's landing page and automatic emails are fully customizable to deliver a consistent customer experience.
• Referrals: Referral incentives can be added to the loyalty program to encourage customers to recommend your brand
• Point options: The widest range of point-rewarding options on the market  reviews on all platforms, follow, like, post sharing, subscription...).
• Rewards: Brands can choose to reward their customers via pre-designed incentives linked to their Shopify store, or can easily create new ones from scratch.
• Analytics: Dashboards help to track the performance of your loyalty program, the success of the various rewards, the profiles of customers, etc.

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Best Dropshipping Shopify Apps

Not all products need to sit in a physical warehouse. 

Dropshipping apps will allow us to broaden our product line without worrying about storage and shipping logistics.

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Ali Orders

Ali Orders is basically your operations hub for running a Shopify-based dropshipping business. 

The app minimizes manual tasks, automates essential functions, and provides a streamlined interface to manage orders and products. 

It turbocharges your operational efficiency by automating time-consuming tasks like order fulfillment and inventory tracking, freeing you up to focus on revenue-generating activities like marketing and customer engagement.

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Key Features:

• Automated Order Fulfillment: Streamlines the process of fulfilling orders with one-click automation.
• Efficient Product Import: Seamlessly transfers products from AliExpress to your Shopify storefront.
• Inventory Tracking: Monitors stock levels to provide timely updates on product availability.
• Automated Tracking Updates: Sends out tracking information to customers in an automated fashion.
• Customizable Pricing Rules: Allows for the setting of automated pricing strategies to optimize profitability.

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Spocket

Spocket is your go-to command center for sourcing and selling high-quality, locally-sourced products.

It not only simplifies product discovery but also handles order automation, allowing you to sell premium products from suppliers primarily in the EU and US. 

With Spocket, you can zero in on niche products that resonate with your target audience, all while enjoying quicker shipping times and less hassle. 

The app amplifies your sales potential by streamlining product sourcing and order automation, so you can offer high-quality, fast-delivery products that resonate with your target audience.

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Key Features:

• Curated Suppliers: Connects you to a plethora of vetted suppliers, mainly in the US and EU.
• Automated Order Management: Takes the grunt work out of order processing with seamless automation.
• Real-time Inventory Updates: Keeps you in the loop with real-time stock levels and product status.
• Branded Invoicing: Allows for customized, brand-centric invoices for that personal touch.
• Sample Orders: Offers the option to test products before you make a full-fledged commitment.

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Best Helpdesk and Live Chat Shopify Apps

We need to answer questions at all hours, from all corners of the globe.

Helpdesk and live chat apps will help us maintain that ever-important touchpoint with our clientele.

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Crisp

Think of Crisp as your favorite coffee shop barista: always there, ready to assist, and makes everyone feel at home. 

This Shopify Helpdesk app is more than just a chat box; it's a comprehensive customer engagement hub. 

From real-time messaging to email campaigns and even chatbots, Crisp Chat wears many hats, all aimed at one thing: turning casual visitors into raving fans of your brand. 

It’s your all-in-one solution for keeping that conversation flowing.

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Key Features:

• Omnichannel Messaging: Unifies customer conversations across email, chat, and social media.
• Chatbots: Automates FAQs and simple tasks, so you can focus on the nitty-gritty.
• Email Campaigns: Curates and sends tailor-made email campaigns right from the dashboard.
• Real-time Translations: Breaks down language barriers by translating messages on the fly.
• MagicMap: Provides geographical insights to target and engage customers more effectively.

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Gorgias

Gorgias is the Zen master of customer support for ecommerce. 

It brings together interactions and responses across multiple channels in a clean, manageable workspace.

With features like automated responses, ticket routing, and a unified dashboard, Gorgias offers a comprehensive toolset to manage customer support efficiently. 

This app helps to optimize customer support operations, contributing to an enhanced customer experience that can also lead to increased loyalty and sales conversions.

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Key Features:

• Unified Dashboard: Aggregates customer interactions from email, chat, social media, and more, all under one roof.
• Automated Responses: Utilizes AI to handle basic queries, freeing staff for more complex issues.
• Ticket Routing: Efficiently directs customer inquiries to the appropriate personnel.
• Custom Macros: Enables one-click replies for common questions, making your support team swift and efficient.
• Insightful Analytics: Offers deep-dive data to refine your customer service strategies for maximum impact.

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Best Analytics Shopify Apps

Driving blind is a perilous endeavor. 

Analytics apps serve as both our map and compass, delivering valuable insights into customer behavior, sales patterns, and overall performance.

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Polar Analytics

Polar Analytics is like the Sherlock Holmes of ecommerce analytics. It doesn't just collect data, it helps you make sense of it all. 

This application aims to centralize all your data from different platforms such as Shopify, Amazon and various advertising channels. 

The real magic? It makes that data actionable. 

Whether you're looking to optimize your ad spend or refine your customer segments, they have the magnifying glass and detective hat you need.

With Polar Analytics, you'll be able to make informed strategic decisions that generate revenue and boost sales

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Key Features:

• Data Centralization: Aggregates metrics from various ecommerce platforms, advertising channels, and other data sources into one dashboard.
• Actionable Insights: Transforms raw data into actionable recommendations for business improvement.
• Real-Time Reporting: Provides up-to-the-minute data to facilitate prompt decision-making.
• Custom Dashboards: Allows for the creation of tailored reporting interfaces to focus on key metrics.
• Performance Metrics: Features a comprehensive set of KPIs to evaluate everything from sales and marketing ROI to customer lifetime value.

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Report Pundit

Report Pundit is an analytics and reporting tool optimized for ecommerce platforms such as Shopify. 

It takes numbers and metrics from your online store, ranging from sales and customer behavior to inventory management, and transforms them into digestible, meaningful reports. 

With features like automated delivery and real-time analytics, it aims to simplify the data interpretation process for ecommerce brand owners.

Report Pundit's custom reporting and real-time analytics give businesses the insights they need to make informed decisions, streamlining operations and, in turn, elevating sales.

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Key Features:

• Customizable Reports: Allows for the creation of specific analytics reports to suit individual business needs.
• Real-Time Analytics: Provides up-to-date data for immediate insights and action.
• Automated Reporting: Enables the scheduling of regular reports to be sent directly to your inbox.
• Advanced Data Filters: Offers the ability to focus on particular metrics for more detailed analysis.
• Multi-Source Integration: Aggregates data from various channels for a comprehensive view of your business.

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