With a careful selection of the right apps, there's no limit to what a Shopify store can achieve. Follow the guide.
November 8, 2023
Let’s imagine we've just launched our brand-spanking-new Shopify store. The ink on our virtual "Open for Business" sign is barely dry.
Our hearts are pounding with anticipation, and let's be honest, a sprinkle of anxiety too.
But hey, Rome wasn't built in a day, and neither is an ecommerce empire. We've got some serious gaps to fill, and there's an app (or thousands) for that.
But what apps should I use on my Shopify store?
Here's a selection of our favourites.
Okay, we've got an elegant store, but who's going to find it? We're like a needle in a haystack.
We need an SEO app to amplify that whisper into a resonant voice, ensuring that we appear on radar screens and climb up those search rankings.
Tapita SEO Speed Optimizer is a versatile tool that specializes in improving your website's speed while fortifying its SEO backbone.
From reducing loading times to optimizing SEO elements and compressing images, it's a comprehensive suite designed to streamline both user experience and search engine visibility.
Basically, Tapita brings together the many facets of website optimization under one roof.
Avada SEO is a comprehensive platform tailored for Shopify merchants, aimed at simplifying and enhancing their SEO strategy.
This tool serves as a one-stop shop for multiple SEO tasks, streamlining everything from meta tag creation to image alt text automation.
It even goes beyond the basic SEO framework to include optimization for social media sharing.
The result is a more visible, efficient, and socially integrated online store.
We're not exactly the town gossip, but we've gotta get the word out.
Ad apps are our megaphones, which spread our brand message strategically across different platforms to attract the right people.
Simprosys Google Shopping Feed is a specialized Shopify app designed to bridge your online store with Google Merchant Center.
This enables seamless product listing on Google Shopping, one of the largest retail search platforms.
It takes the complexity out of managing multiple product listings by providing features like bulk edits and real-time updates.
Moreover, it aligns your product data with Google's SEO guidelines to maximize visibility.
By improving product visibility on Google Shopping and optimizing search algorithms, this app increases your chances of customer engagement and, consequently, conversions and sales.
Sixads is an advertising automation app specially designed for Shopify stores.
It simplifies the process of creating and managing advertising campaigns across multiple channels such as Facebook, Instagram and Google.
Thanks to algorithmic targeting and real-time analysis, it streamlines marketing advertising efforts, reducing manual workload.
Sixads' ability to automate complex multi-channel advertising and target the most relevant audiences increases the likelihood of customer engagement, improving sales potential.
We've got sales to announce, carts to remind about, and stories to tell.
And email and SMS applications are an essential for communication with our customer and prospect base.
Designed for e-merchants, Klaviyo specializes in email marketing, but it's not a one-off solution. Klaviyo supports multi-channel marketing, including SMS and social advertising.
It also integrates data analysis, so you can create hyper-targeted, data-driven campaigns.
From cart abandonment emails to detailed customer segmentation, Klaviyo enables you to communicate the right message to the right people at the right time, maximizing both engagement and sales.
Omnisend provides an integrated solution for managing multiple marketing channels (email, SMS, and social media) under one umbrella.
Automation and customer segmentation are key features that enable companies to send personalized messages based on specific triggers or events.
Omnisend's multi-channel integration, automation and data-driven targeting help you deliver a more consistent, personalized customer experience, increasing the likelihood of conversions and boosting sales.
There are thousands of tools for e-commerce websites. And they all claim to be the best... So we've sorted them out for you. Description, prices, strengths... We tell you everything.
We don't want customers to break a sweat looking for stuff.
A well-organized store is a user-friendly store.
Site search and merchandising apps ensure that our customers find what they're looking for without undue effort, perhaps even stumbling upon products they hadn't initially considered.
Potions is a cookie-free personalization Shopify app.
They use browser databases to analyze and enrich local browsing data.
They enable your brands to offer visitors a personalized experience while respecting their privacy.
Potions’ intelligent, automatic personalization of your ecommerce store's display enables you to offer a user experience that's as close as possible to the needs of your customers, and thus increase conversions and sales.
Boost Commerce is another powerful tool for Shopify stores.
Its main objective? To redefine the way your customers find what they're looking for.
This tool dramatically enhances your store's search and filter functions, making it easy for customers to browse product categories, tags and other attributes.
Designed to improve user engagement and conversion rates, the tool also includes an analytics dashboard to monitor its effectiveness.
With a more streamlined and intuitive search and filtering experience, Boost Commerce aims to boost user engagement and reduce bounce rates, helping to improve conversion rates and increase sales.
First impressions count.
We might not be Milan Fashion Week material yet, but our product pages can still rock the runway.
A specialized app to enhance the display of products on our pages will enable us to highlight our best assets, right from the start.
Hugo Borensztein, co-founder, describes Omi as "the Canva of 3D".
Thanks to cutting-edge technology, Omi enables brands to model their products in 3D and create ultra-realistic visuals in a matter of minutes, for use on all media, from web and print to social media.
OMI allows you to create more attractive and immersive product pages. No need to draw you a picture. Conversion rates, and sales, soar.
Angle3D is another interactive 3D visualization tool that takes product presentation to the next level.
This Shopify application's main goal is to enrich the online shopping experience, making it as immersive and detailed as a visit to a physical store.
Angle3D aims to improve customer engagement by offering a more interactive and detailed view of products, which can lead to increased conversions.
We're at the finish line! Let's not mess things up now.
No point in leading customers to the checkout line if the process is cumbersome.
The right payment and checkout app will make transactions smooth as silk, reducing cart abandonment rates.
Scalapay is a payment solution designed to enhance the checkout experience for Shopify ecommerce stores.
It focuses on offering 'Buy Now, Pay Later' options, aiming to smooth out the purchasing process for customers and reduce friction.
By breaking down payments into smaller, manageable installments, Scalapay seeks to facilitate easier transactions and encourage larger basket sizes.
Key Features:
HidePay is a Shopify app that focuses on controlling payment options based on customer location.
Basically, it allows merchants to tailor the payment methods displayed during checkout based on where the customer is shopping from.
HidePay aims to streamline the checkout process by displaying only the most relevant payment options based on geographic location, thereby reducing friction and enhancing the likelihood of successful sales.
If we botch this up, we're toast.
To run smoothly, we need a robust system to manage inventory, process orders and streamline deliveries and returns.
In short, we need an application that keeps the gears turning smoothly.
Bigblue is a logistics and fulfillment tool, designed for Shopify stores.
This is your behind-the-scenes powerhouse to make sure your products get from Point A to Point B with maximum efficiency.
It focuses on streamlining shipping processes, from inventory management to last-mile delivery.
Equipped with features such as multi-carrier support and an analytics dashboard, the tool aims to improve both the operational efficiency and customer experience related to shipping and order fulfillment.
Bigblue's focus on streamlining logistics and improving customer satisfaction in the shipping process has the potential to build customer trust, thus contributing to increased sales.
Hive aims to simplify and accelerate your shipping and fulfillment process.
Think of it as your logistics Swiss Army knife, equipped to handle everything from inventory management to order tracking.
The tool also places an emphasis on optimizing shipping costs and offers multi-carrier integration for greater flexibility.
Through its focus on streamlining and optimizing shipping processes, Hive helps to improve customer satisfaction and trust, which in turn can catalyze increased sales.
Repeat business is good business.
To build customer loyalty, we need to choose applications that will enable us to set up attractive referral and loyalty programs, rewarding consumers who keep placing their trust in us.
Points, discounts, exclusive gifts… Let's make them feel special.
Loyoly is a loyalty and referral app 100% designed for Shopify.
It lets you roll out either points-based or tiered loyalty programs, giving your valued customers the reward they deserve for being loyal to your brand.
A robust library of over 30 pre-configured missions are available to engage your customers in many ways. These are designed to coax your clientele into not just making purchases, but also into advocating for your brand, contributing user-generated content, or even penning reviews.
Customers can then easily exchange their loyalty points for tailor-made rewards,
With its gamified and customizable interface, Loyoly doesn't just attract new customers, it transforms them into spokespeople.
Not all products need to sit in a physical warehouse.
Dropshipping apps will allow us to broaden our product line without worrying about storage and shipping logistics.
Ali Orders is basically your operations hub for running a Shopify-based dropshipping business.
The app minimizes manual tasks, automates essential functions, and provides a streamlined interface to manage orders and products.
It turbocharges your operational efficiency by automating time-consuming tasks like order fulfillment and inventory tracking, freeing you up to focus on revenue-generating activities like marketing and customer engagement.
Spocket is your go-to command center for sourcing and selling high-quality, locally-sourced products.
It not only simplifies product discovery but also handles order automation, allowing you to sell premium products from suppliers primarily in the EU and US.
With Spocket, you can zero in on niche products that resonate with your target audience, all while enjoying quicker shipping times and less hassle.
The app amplifies your sales potential by streamlining product sourcing and order automation, so you can offer high-quality, fast-delivery products that resonate with your target audience.
We need to answer questions at all hours, from all corners of the globe.
Helpdesk and live chat apps will help us maintain that ever-important touchpoint with our clientele.
Think of Crisp as your favorite coffee shop barista: always there, ready to assist, and makes everyone feel at home.
This Shopify Helpdesk app is more than just a chat box; it's a comprehensive customer engagement hub.
From real-time messaging to email campaigns and even chatbots, Crisp Chat wears many hats, all aimed at one thing: turning casual visitors into raving fans of your brand.
It’s your all-in-one solution for keeping that conversation flowing.
Gorgias is the Zen master of customer support for ecommerce.
It brings together interactions and responses across multiple channels in a clean, manageable workspace.
With features like automated responses, ticket routing, and a unified dashboard, Gorgias offers a comprehensive toolset to manage customer support efficiently.
This app helps to optimize customer support operations, contributing to an enhanced customer experience that can also lead to increased loyalty and sales conversions.
Driving blind is a perilous endeavor.
Analytics apps serve as both our map and compass, delivering valuable insights into customer behavior, sales patterns, and overall performance.
Polar Analytics is like the Sherlock Holmes of ecommerce analytics. It doesn't just collect data, it helps you make sense of it all.
This application aims to centralize all your data from different platforms such as Shopify, Amazon and various advertising channels.
The real magic? It makes that data actionable.
Whether you're looking to optimize your ad spend or refine your customer segments, they have the magnifying glass and detective hat you need.
With Polar Analytics, you'll be able to make informed strategic decisions that generate revenue and boost sales
Key Features:
Report Pundit is an analytics and reporting tool optimized for ecommerce platforms such as Shopify.
It takes numbers and metrics from your online store, ranging from sales and customer behavior to inventory management, and transforms them into digestible, meaningful reports.
With features like automated delivery and real-time analytics, it aims to simplify the data interpretation process for ecommerce brand owners.
Report Pundit's custom reporting and real-time analytics give businesses the insights they need to make informed decisions, streamlining operations and, in turn, elevating sales.
Loyalty
Choosing the right name for your loyalty program is a critical decision that can impact its success. This is your program's identity we're talking about, the front line of your relationship with customers and the phrase that'll be on everyone's lips. So, let's get it right.
Loyoly is a new generation referral and loyalty program which helps brands turn their community into a growth engine through gamification.
