27 ecommerce tools to supercharge your store

In e-commerce, choosing the right tools isn't just useful, it's crucial. With thousands of options out there, finding the right tool for your online store can be like looking for a needle in a haystack. But fear not, we've got you covered.

February 7, 2024

We sliced through the clutter to bring you our top picks in various e-commerce tool categories.

We're talking about everything from the nuts and bolts of building your store to the nitty-gritty of customer relationship management.

These tools are split into nine categories, each playing an essential role in improving your e-commerce journey.

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Best ecommerce platforms

Starting with the foundation, building an e-commerce store is like setting up your digital storefront.

These platforms offer you the tools to create a stunning, functional online shop that's a breeze for your customers to navigate.

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Shopify

Shopify is a comprehensive e-commerce platform that empowers both small entrepreneurs and established brands to create, scale, and manage their online stores with ease.Β 

It offers a user-friendly interface with drag-and-drop store building tools, customizable templates, and a vast app marketplace to enhance functionality.Β 

Shopify's robust infrastructure supports global sales, multi-channel marketing, and seamless integration with social media platforms.Β 

It also offers valuable business tools like inventory management, payment processing, and analytics to help users understand customer behavior and drive sales.

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Key Features:

  • Drag-and-drop online store builder.
  • Customizable store themes.
  • Extensive app marketplace.
  • Global sales and multi-channel marketing support.
  • Integrated payment processing.
  • Comprehensive inventory and order management.
  • Analytics and reporting tools.
  • 24/7 customer support.

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Screenshot of Shopify website

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PrestaShop

PrestaShop is a versatile, open-source e-commerce solution that stands out for its customizability and scalability.Β 

It caters to businesses of all sizes, allowing complete control over online store design and data.Β 

With thousands of modules and themes, PrestaShop enables unique storefronts, while its community-driven approach ensures a robust support system.Β 

It's designed for growth, aiding businesses to expand from modest beginnings to significant online sales, supported by an array of essential e-commerce tools and dedicated support.

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Key Features:

  • Open-source and fully customizable.
  • Wide range of modules and themes for unique storefronts.
  • Scalable for businesses of all sizes.
  • Strong community support with over 1 million members.
  • Dedicated technical support and resources.
  • Empowers businesses with complete control over their online store.

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Screenshot of Prestashop website

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WooCommerce

WooCommerce is a flexible, open-source e-commerce platform that integrates with WordPress.

It's known for its customizable nature, allowing users to tailor their online stores to their specific needs.Β 

WooCommerce provides a range of features, including various payment gateway integrations, extensive product and inventory management, and a plethora of themes and plugins for enhanced functionality.Β 

It's particularly well-suited for those already familiar with WordPress, leveraging its ease of use and adaptability to create a powerful online store.

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Key Features:

  • Open-source and highly customizable.
  • Seamless integration with WordPress.
  • Wide variety of themes and plugins.
  • Advanced product and inventory management.
  • Multiple payment gateway options.
  • Suitable for businesses of all sizes.

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Screenshot of WooCommerce website

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Best SEO tools for ecommerce

Now, let's get noticed! SEO tools are your secret weapon to climb up those search engine rankings.

They help ensure your store pops up when customers are searching for what you've got.

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Semrush

Semrush is a comprehensive digital marketing toolkit that serves a wide array of needs from SEO and content marketing to competitor research, advertising, and social media management.Β 

This e-commerce tool goes beyond basic analytics, offering a suite of tools for a holistic digital marketing strategy.

It excels in SEO, pay-per-click, social media, and content marketing.

Key features include tracking domain and keyword performance, analyzing backlinks, and auditing website SEO health.

Semrush also provides content marketing tools like topic research and brand monitoring. Its competitive intelligence feature is a standout, offering insights into rivals' strategies.

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Key Features:

  • Keyword positioning monitoring
  • Backlinks and link building
  • Content marketing platform
  • Technical audit tools
  • A range of Social Media tools
  • A range of local SEO tools

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Screenshot of Semrush website

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Ahrefs

Ahrefs is a comprehensive SEO tool widely used by digital marketers and SEO professionals.

It offers features like competitor analysis, keyword research, site audits, and backlink analysis.

The platform is highly regarded for its extensive database and accuracy in tracking website rankings and backlink profiles.

Ahrefs is particularly beneficial for content strategy development, helping users discover valuable content ideas and link opportunities.

Additionally, it provides educational resources for users to enhance their SEO skills.

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Key Features:

  • Keyword research and positioning monitoring
  • A Content Explorer to understand the content produced in your sector
  • Domain audit and link building
  • Competitor analysis
  • Plugin for Wordpress
  • A suite of free tools

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Screenshot of Ahrefs website

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Ubersuggest

Ubersuggest, created by Neil Patel, is an SEO tool that differs from Ahrefs and Semrush in several ways.

It's particularly noted for its user-friendly interface and affordability, making it accessible to smaller businesses or individuals starting with SEO.

Ubersuggest offers keyword research, SEO audits, and backlink analysis, similar to the other tools.

However, it places a stronger emphasis on simplicity and educational content, making it easier for beginners to grasp SEO concepts.

While it may not have the same depth of data as Ahrefs or Semrush, it's a great starting point for those new to SEO or with limited budgets.

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Key Features:

  • Keyword research and positioning monitoring
  • Website audit
  • Free Google Ads performance evaluator
  • Competitor and target keyword analysis
  • Chrome extension for keyword volume, CPC and competition
  • Integration with AnswerThePublic to identify "People Also Ask"

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Screenshot of Ubersugggest website

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Best analytics tools for ecommerce

Got traffic? Great! But what's next?

Analytics tools step in to help you understand your visitors.

From their behavior to conversion paths, these insights are golden in tweaking your site for better performance.

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Quanticflow

With QuanticFlow, you connect AI to your email router.

Their model is no longer based on triggers system to activate emails (like all their competitors), but on a highly advanced behavioral scoring.

Forget flows or segments : they meticulously reconstruct the journey (media, events, CRM, etc.) of each of your customers and prospects, enabling you to score their profiles in fine detail.

They also measure what they would statistically buy in your store.

Every customer interaction with the brand modifies the score at every moment and adapts emailing content.

They automatically send ultra-personalized emails linked to the customer's score and state of mind, with a dedicated context and product recommendation, driven by 86 algorithms.

Finally, their AI can also determine the right relational pressure and intelligently increase it to boost your sales.

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Key Features:

  • Data collection from all sources (Meta, Google, Shopify, your website, Recharge, etc.)
  • Ultra-personalized emails
  • Individual product recommendations (powered by a robust recommendation engine)
  • Increase sales pressure intelligently and drastically.

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Screenshot of Quanticflow website

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Whatagraph

Whatagraph is a versatile marketing data platform tailored for agencies and in-house marketing teams.

It simplifies and accelerates the process of creating and sending marketing reports, transforming hours of work into just minutes.

The platform offers easy integration with over 45 sources, including Google Sheets and BigQuery.

Users can create stunning data visualizations with no-code transformations and automate report sharing.

Whatagraph is praised for its ability to manage and organize scattered cross-channel data, offering customizable dashboards and robust support for diverse marketing needs.

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Key Features:

  • Integration with over 100 data sources
  • 30-day money-back guarantee
  • Unlimited reports
  • Unlimited data backup
  • Customized API connection
  • Automatic report customization

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Screenshot of Whatagraph website

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Umami

Umami is an open-source, privacy-focused web analytics tool.Β 

It provides website owners with essential insights without compromising visitor privacy.Β 

Unlike other analytics platforms, Umami doesn't use cookies, ensuring compliance with privacy regulations like GDPR.Β 

It's simple to install and use, offering an intuitive dashboard that presents data in an easily digestible format.Β 

Umami tracks website visits, page views, and more, while allowing users to customize metrics to suit their specific needs.Β 

It's an ideal choice for those who prioritize user privacy while seeking valuable insights into their website traffic.

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Key Features:

  • Intuitive, easy-to-use interface
  • Detailed information on your visitors (browser, OS, devices, etc.)
  • Ability to create customized events
  • Powerful filters to segment your data
  • Real-time data
  • Bypasses ad blockers

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Screenshot of Umami website

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The 150 best tools for your e-commerce store

There are thousands of tools for e-commerce websites. And they all claim to be the best... So we've sorted them out for you. Description, prices, strengths... We tell you everything.

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Download our guide

Best CRM tools for ecommerce

Keep those customers close! CRM tools are all about nurturing relationships with your visitors.

They help you keep track of interactions, preferences, and history, making your marketing personalized and on point.

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Hubspot

HubSpot is a comprehensive customer platform offering an array of tools for marketing, sales, content management, and customer service.

It's designed to connect data, teams, and customers on a single platform that scales with business growth.

HubSpot includes functionalities like lead generation, marketing automation, advanced CRM, appointment scheduling, ticketing, and feedback systems.

It also features a content management system (CMS) and operations software, unifying data across different stages of the customer journey.

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Key Features:

  • Track contacts' activity on the site
  • Lead Scoring
  • Static or intelligent segmentation
  • Contact forms
  • Landing page builder
  • Retargeting ads

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Screenshot of Hubspot website

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Metrilo

Metrilo is a growth platform designed for e-commerce brands, focusing on analytics, CRM, and email marketing to boost customer retention.

It offers real-time monitoring of store performance, a comprehensive customer database with behavior insights, and personalized email campaign capabilities.

Metrilo is particularly noted for its ability to help brands grow sustainably by understanding and retaining customers, thereby reducing acquisition costs.

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Key Features:

  • Advanced e-commerce analytics
  • Filters and segmentations
  • Email marketing
  • CLV tracking
  • Cohort comparison
  • Conversion funnel

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Screenshot of Metrilo website

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Best ecommerce email tools

Let's talk ! Email tools are your go-to for keeping in touch with your customers.

From newsletters to targeted campaigns, they're key in driving sales and building a loyal customer base.

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Klaviyo

Klaviyo is a dynamic marketing automation platform, ideal for e-commerce and retail businesses.Β 

It offers powerful email and SMS marketing tools, allowing for rich, engaging content and two-way conversations with customers.Β 

Klaviyo's capabilities extend to mobile push notifications and collecting customer reviews to build trust and increase sales.Β 

Its robust Customer Data Platform (CDP) helps unify and activate data at scale, ensuring personalized customer interactions.Β 

Klaviyo leverages AI for predictive analytics and automated content creation, like email subject lines, enhancing marketing efficiency.Β 

Its real-time segmentation and comprehensive tracking across channels offer invaluable insights for business growth.

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Key Features:

  • Pop-up and fly-out forms
  • Automated workflows
  • Push notifications
  • Precise multi-channel attribution
  • Personalized product recommendations
  • +300 integrations with third-party applications

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Screenshot of Klaviyo website

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EmailOctopus

EmailOctopus stands out as a user-friendly, cost-effective email marketing solution.Β 

It's designed for simplicity and efficiency, making it a hit for brands of all sizes.Β 

The platform offers customizable templates, drag-and-drop email creation, and powerful segmentation tools for targeted campaigns.

It's particularly adept at managing large subscriber lists, ensuring personalized communication with each customer.

EmailOctopus also shines with its automation features, allowing for seamless subscriber engagement.

Moreover, it provides excellent support and resources to help users maximize their email marketing strategies.

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Key Features:

  • Library of 30 customizable templates
  • Drag and Drop editorΒ 
  • Email sequences
  • Pop up and landing page builder
  • Single and double opt-in options
  • Advanced segmentation

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Screenshot of EmailOctopus website

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Manuscry

Manuscry is a unique marketing platform that merges traditional handwritten communication with modern digital convenience.Β 

It allows businesses to create personalized, handwritten cards as simply as sending an email.

These cards are then robotically written, giving them an authentic human touch.Β 

Manuscry is ideal for brands looking to stand out and foster strong, emotional connections with their customers.Β 

It supports automated scenarios, integrates with over 2000 apps, and offers a range of services, including the creation of address databases and all-inclusive campaigns.

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Key Features:

  • La Poste partnership
  • 7-day delivery
  • Add variables for customization
  • Possibility of importing a customer file
  • Customization (writing size, pen type, paper and envelope type...)
  • Possibility of integrating a QR code with a tracked link

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Screenshot of Manuscry website

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Best ecommerce chat tools

Instant help, anyone? Live chat and chatbots provide real-time assistance to your customers.

It's like having a 24/7 help desk, ensuring queries and issues are sorted ASAP.

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Gorgias

Gorgias is an all-in-one customer support solution designed for e-commerce stores.

It centralizes customer interactions from email, social media, live chat, and voice into a single platform.

Key features include AI-powered ticket management, automating responses, and providing insights from customer data for personalized service.

Gorgias stands out by integrating with e-commerce platforms like Shopify and WooCommerce, offering seamless support and sales opportunities within the helpdesk.

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Key Features:

  • Gorgias Academy
  • Setting automation rules
  • Detection of intent and sentiment
  • Satisfaction surveys
  • Centralization of livechat, Facebook, Instagram, WhatsApp, SMS, Voice...
  • +100 integrations with e-commerce, logistics, SMS applications...

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Screenshot of Gorgias website

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UperIA

UperIA is an innovative Personal Shopping Advisor tool that revolutionizes the online shopping experience.

It recreates the in-store sales advice experience online, potentially boosting revenues significantly.

The tool integrates seamlessly with e-commerce platforms, providing expert, instant, and personalized advice.

It's designed to enhance the customer experience, focusing on their needs to improve conversion rates.

UperIA is suitable for a wide range of sectors, including cosmetics, electronics, fashion, and more.

It's a plug-and-play solution, adaptable to a broad product range, and requires no maintenance time.

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Key Features:

  • Suitable from 10 to +10,000 products
  • Plug & Play
  • Multilingual
  • Responsive first
  • Instant, personalized advice in conversational mode
  • Maintenance-free

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Screenshot of UperIA website

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Onepilot

Onepilot is a customer care outsourcing solution that promises to elevate the customer support experience.

It offers 24/7 support across various channels, including chat, email, social media, WhatsApp, SMS, and phone.

The service is powered by human agents who provide instant and native language support.

Onepilot integrates with existing ticketing and CMS tools for a seamless experience. It boasts transparent pricing with no hidden fees and offers granular analytics through its app.

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Key Features:

  • Instant, 24/7 human response
  • Set-up between 1 and 3 weeks
  • 30 free test tickets
  • Monitoring and analysis table
  • Support for all European languages and native agents
  • All channels (chat, email, social media, whatsApp, SMS, telephone)

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Screenshot of Onepilot website

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Zipchat

Zipchat is an AI-powered chatbot designed specifically for e-commerce websites.

It engages with visitors through human-like conversations, aimed at increasing sales and reducing support tickets.

The tool is quick to set up, can be trained on specific content, and integrates seamlessly with various tech stacks.

Zipchat's AI automates customer interactions, enhancing the online shopping experience while saving time on customer support.

It's effective in answering questions quickly and accurately, thereby improving conversion rates and average order value.

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Key Features:

  • Proactive sales through AI
  • Average response time of 2.3 seconds
  • Embed anywhere
  • Email forwarding
  • Integration with leading e-commerce platforms
  • Over 95 languages supported

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Screenshot of Zipchat website

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Best site search & merchandising tools for e-commerce

Finding the right stuff should be a snap.

These tools enhance your site's search functionality and merchandising, guiding customers right to what they need (or didn't know they needed!).

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Findmine

Findmine is an AI-driven platform that elevates the e-commerce experience by offering 'Complete the Look' style guides.

It automatically generates visual content for product pages and dynamic landing pages.

This solution is designed for a range of sectors, including fashion, and enhances the checkout experience and customer engagement.

Findmine stands out for its ability to automate the creation of thousands of looks with no manual effort, aligning with a brand's unique style.

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Key Features:

  • Automated, personalized landing pages
  • Dynamic emails (welcome, shopping cart abandonment, win-back...)
  • Dynamic social ads
  • Several UX available
  • A/B testing of merchandising strategy
  • Shopify integration

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Screenshot of Findmine website

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Nosto

Nosto is a comprehensive e-commerce personalization and merchandising platform.

It offers tools for real-time segmentation, insights, A/B testing, and optimization.

Key features include personalized product recommendations, content personalization, category merchandising, dynamic bundles, and pop-ups.

Nosto aims to create seamless shopping experiences across various channels, including email and mobile apps. It integrates with multiple e-commerce technology providers for optimized customer journeys.

The platform is designed to quickly deploy fully personalized, integrated commerce experiences.

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Key Features:

  • Catalog Explorer
  • A/B testing and ongoing optimization
  • Category Merchandising
  • Dynamic product bundles
  • In-store and mobile app personalization
  • Personalized e-mails and pop-ups

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Screenshot of Nosto website

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Syte

Syte is an AI-powered product discovery platform tailored for e-commerce.

It specializes in visual search, offering solutions like image search, visual recommendation engines, and advanced personalized recommendations.

Syte's technology helps improve discoverability, increase sales, and enhance the overall shopping experience.

It is particularly effective for fashion, jewelry, and home decor brands.

The platform also focuses on AI tagging and merchandising, driving revenue and optimizing product data accuracy.

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Key Features:

  • Automatic product labeling
  • Visual recommendation engines
  • Personalized recommendations
  • Discovery Stories
  • Multi-object detection
  • Image search and inspiration gallery

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Screenshot of Syte website

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Best payment and checkout tools for e-commerce

Let's make paying easy! Smooth and secure checkout and payment solutions are crucial.

They make the buying process a breeze, reducing cart abandonment and boosting sales.

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Payplug

Payplug is a dynamic and innovative payment solution that's making waves in the e-commerce world.Β 

It's perfect for both online and in-store transactions, offering a seamless payment experience.Β 

What's really cool about Payplug is its ability to offer a unified view of online and in-store flows, ergonomic payment terminals, and simple integration with cash registers.Β 

They're also on the cutting edge with their "Tap to Pay on iPhone" feature.Β 

Plus, they boast a strong ecosystem of over 800 partners, ensuring that they're a great fit for a wide range of businesses.

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Key Features:

  • Online and in-store payment
  • 1-click payment
  • Deferred or split payments
  • Fraud monitoring
  • Pop-up or customizable payment page
  • Integration with e-commerce platforms

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Screenshot of Payplug website

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JUST

JUST is an innovative one-click payment solution that's revolutionizing the e-commerce checkout experience.Β 

It simplifies the buying process, eliminating the need for multiple forms, passwords, and redirects.Β 

This approach significantly enhances customer satisfaction by reducing friction, thereby increasing conversion rates and encouraging repeat purchases.Β 

JUST is designed to provide a seamless and quick checkout process, making it an attractive option for e-commerce businesses focused on providing a hassle-free shopping experience.

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Key Features:

  • One-click payment for faster checkout.
  • Installation in 15 minutes
  • 0 installation costs
  • No commitment

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Screenshot of JUST website

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Alma

Alma is a forward-thinking payment solution, enhancing the e-commerce experience with flexible payment options.Β 

It specializes in installment payments, allowing customers to pay in several installments or later, while merchants receive funds immediately.Β 

This approach helps increase sales by easing customers' financial burdens and boosting their purchasing power.Β 

Alma's streamlined process is designed to simplify transactions both online and in-store, promoting a more accessible and customer-friendly shopping experience.

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Key Features:

  • Payment in 2, 3, 4, 10 or 12 installments
  • Payment deferred to D+15 or D+30
  • "Sandbox" test environmentΒ 
  • Available both online and in-store

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Screenshot of Alma website

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Best e-commerce tools for delivery and returns

Last but not least, let's get your products to their doorstep.

Delivery and return tools streamline the logistics of getting your products to the customer and handling any returns with ease.

They're essential for a great end-to-end shopping experience.

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Fastoche

Fastoche is an e-commerce return management solution that simplifies the return process for both businesses and consumers.

It automates return label generation and integrates directly with logistics services to provide real-time updates on returned products.

Fastoche also offers a personalized online return form that can be branded to match the e-commerce store.

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Key Features:

  • Customized return form and reasons
  • Customized return policy
  • Automatic label generation
  • Exchange with in-stock variant
  • Credit notes and refunds in 3 clicks
  • Connection to your logistician or logistics interface

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Screenshot of Fastoche website

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Elyn

Elyn is a sophisticated return management platform that revolutionizes how e-commerce businesses handle returns.

It provides automated exchanges and vouchers to optimize the return experience and economics, thereby reducing refund rates and saving time.

Elyn also offers real-time visibility and analysis of return reasons, enabling businesses to refine their customer experience.

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Key Features:

  • Plug & Play solution for Shopify Plus and Salesforce Commerce Cloud Brands
  • Branded Returns Management Platform
  • Exchanges for different variants, different products
  • Exchanges for different-price products (online upsells)
  • Instant Exchanges

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Screenshot of Elyn website

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Baback

Baback is a Shopify-focused solution for managing exchanges and returns.

It aims to enhance the customer return experience by offering functionalities such as instant exchanges and gift card options.

Baback's approach is designed to retain customers and increase sales through a more efficient return process.

The platform addresses logistical challenges in Europe and the USA and supports omnichannel returns.

Baback's goal is to simplify returns and exchanges, aiming for a 60% customer retention rate.

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Key Features:

  • Integrated returns portal on your website or order page
  • Suggested exchanges or gift cards
  • Integrated logistics interface for all logistics providers
  • Integrated, competitive partner return transport contract

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Screenshot of Baback website

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