UGC & Reviews Blog Posts

Customer reviews and user-generated content (UGC) aren’t just nice-to-have. They’re key trust and conversion drivers. On this UGC & Reviews blog, we explore how to turn authentic customer voices into growth fuel.

Learn how to collect, showcase, and leverage user content to strengthen your brand credibility, boost SEO, and increase conversion rates. Because in the end, what customers say about you matters far more than what you say about yourself.

Customer testimonials as a lever to boost trust and retention

Discover how to use customer testimonials to boost trust, conversion, and loyalty in your eCommerce strategy.

UGC content: 10 examples analyzed to inspire your marketing strategy

Discover 10 concrete examples of user-generated content, analyzed to boost your marketing strategy and social media campaigns.

How can you integrate UGC into an effective social media content strategy?

UGC content boosts engagement, credibility, and performance on social media. Find out how to integrate it effectively into your social media strategy.

How to get Google reviews and use them to boost your e-commerce business

How to obtain Google reviews using effective methods. E-commerce tips, mistakes to avoid, UGC strategy.

Why social proof boosts your sales (and how to use it)

Discover how social proof (customer reviews, UGC, recommendations, labels) influences purchasing decisions and boosts your conversions. Learn how to integrate it into your marketing strategy.

Earned Media, the only strategy left when your budget crumbles

Earned media can increase your brand's visibility, but it also brings challenges. Find out how to make the most of it.

How to build trust in e-commerce in 2025?

After all your efforts to raise your brand awareness, attract shoppers and guide them through the sales funnel, they've finally arrived on your product page. You need to create a feeling of trust and reassure them of your credibility.

What is review gating ? And what are the risks ?

The quest for 5-star reviews has given rise to controversial practices such as review gating. But what is it ? What are the risks ? And how do you prevent it?

The 7 best review management softwares of 2025

Boost your online reputation with the best review management software of 2025. Discover the top 7 tools to collect, manage, and showcase 5-star reviews effortlessly.

Loyoly is a post-purchase engagement platform that orchestrates journeys via +40 mechanics to boost LTV and social proof, while reducing CAC.

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