How to build an engaging post-purchase experience with Klaviyo and Loyoly ?

The customer journey doesn’t end at checkout. On the contrary: it’s after the purchase that everything really matters.

A well-designed post-purchase experience not only boosts satisfaction, but also drives repeat purchases and strengthens brand loyalty.

With a tool like Klaviyo, every order becomes the starting point of a personalised, long-lasting relationship. And when you combine this strategy with a post-purchase engagement programme such as the one offered by Loyoly, you create a gamified, engaging and profitable customer experience.

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Why the post-purchase phase is crucial for ecommerce brands

Many brands focus on acquiring new customers but underestimate the importance of the post-purchase journey.

Yet retaining a customer costs up to five times less than acquiring a new one.

Post-purchase is a key phase for:

• Building trust: reassuring customers about their order, tracking and delivery.
• Creating a memorable experience: turning a transaction into a relationship.
• Driving additional sales: through cross-sell, upsell, or referrals.
• Strengthening loyalty: encouraging customers to come back regularly.

Loyoly, with its arsenal of 40+ engagement mechanics, enables brands to design post-purchase experiences tailored to behaviour and real engagement levels.

Klaviyo, with its marketing automation power, structures these journeys through personalised emails and automated workflows.

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👉 To go further, discover the 5 key stages of the customer journey.

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Klaviyo and post-purchase: A winning duo

Klaviyo stands out for its ability to leverage data from Shopify (or other ecommerce platforms) to create ultra-targeted communications.

After a purchase, here are some examples of scenarios brands can set up:

1. Enhanced order confirmation email: beyond a simple recap, it can include usage tips, product recommendations, or an invitation to join the loyalty programme.
2. Delivery tracking email: often an anxious moment for customers, but also a great opportunity to reinforce transparency and trust.
3. Post-purchase campaign: thank the customer, suggest a complementary product, or invite them to discover a new collection.
4. Review request: asking for feedback not only improves products but also reassures future buyers.

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👉 For inspiration, check out the best practices of email marketing in e-commerce.

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Gamifying the post-purchase experience with Loyoly

A post-purchase email is already a big step. But it becomes an even stronger loyalty driver when connected to an engaging, personalised loyalty and referral programme.

That’s exactly what Loyoly provides, with 40+ engagement mechanics tailored to behaviour and involvement level. Even better : the solution integrates seamlessly with Klaviyo.

Concrete examples:

• After a first order, the thank-you email sent via Klaviyo can include a message inviting the customer to earn points by leaving a review or sharing the brand with friends.
• Re-engagement scenarios (e.g. a customer inactive for 60 days) become far more impactful when combined with a tangible reward.
• When a customer reaches a new loyalty tier, an automatic email can congratulate them and offer an exclusive reward.

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This approach transforms a simple email into a playful, motivating experience. T

he customer doesn’t just receive a message, they join a game with real benefits to unlock.

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5 Best practices for building an engaging post-purchase journey

To make your post-purchase journey effective, a few golden rules apply:

1. Personalise your messages: use available data (last product bought, purchase date, frequency) to send emails that actually make sense.
2. Be proactive in communication: keep the customer informed about their order and anticipate questions.
3. Add value beyond the product: usage tips, brand storytelling, highlighting the community.
4. Encourage action: always suggest a next step : leave a review, refer a friend, redeem loyalty points, discover a new product.
5. Measure results: with Klaviyo, track open rates, click-through rates, and most importantly, revenue generated by post-purchase emails.

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👉 Discover how social proof influences buying decisions and boosts your conversions.

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The role of experts in maximising results

Any brand can set up an engaging post-purchase journey with Klaviyo and Loyoly, but it requires a clear strategy and flawless execution.

That’s why many companies choose to rely on specialised partners.

Standard Ecom, a Loyoly partner, supports brands in designing and optimising their email strategies. Their Klaviyo expertise enables them to create workflows that truly turn the post-purchase experience into a growth driver.

Looking for dedicated support ? Learn more about Standard Ecom.

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Klaviyo x Loyoly: The perfect post-purchase duo?

The post-purchase phase is not just a formality. It’s a strategic step to build loyalty and grow revenue.

Loyoly, with its gamified and community-driven approach, transforms buyers into true ambassadors and builds an engaged community.

Klaviyo, with its marketing automation power, structures these journeys through automated, personalised workflows.

And with the support of experts like Standard Ecom, you can be sure to get the very best out of your post-purchase journeys.

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