Loyalty programs help to increase customer retention, their average order value, their purchase frequency and therefore their lifetime value.
But that's not all.
The best programs also turn these customers into your best sales reps. They talk about your brand to their friends and family, share your posts, like them, share them...
The result: more visibility, more credibility, more conversions, and lower acquisition costs.
Doesn't that sound dreamy?
But the burning question is how to set up the best loyalty program on Shopify.
Well, the answer lies in these top Shopify rewards apps.
Shopify loyalty and rewards apps are specialized applications that enable you to create and manage a loyalty program that rewards shoppers for every purchase, referral or pre-defined interactions they make with your brand.
These apps are all about turning one-time shoppers into die-hard enthusiasts as they encourage them to share your brand with their friends and family or on social networks.
Setting up a rewards program in Shopify is really easy as these applications integrate natively with Shopify POS, providing customers with a super-smooth user experience.
Here are the current top 7 Shopify rewards apps:
Loyoly is a loyalty and rewards application 100% designed for Shopify.
It lets you create points-based or tiered loyalty programs in just a few minutes, to reward customers who interact with your e-commerce brand.
+30 pre-designed missions are available to encourage them to buy more, recommend your brand, create UGC, leave a review, and many more.
Then the points earned can be redeemed super-easily for custom rewards directly connected to Shopify POS.
Its ease of use (both on the brand side and the consumer side, by the way) and gamified, customizable interface effectively engages customers and transforms them into true spokespeople for the company.
✅ Unlike most of its competitors, Loyoly's loyalty programs encourage customers to create and share royalty-free UGCs, which the brand can then reuse as it sees fit.
✅ Loyoly's loyalty and rewards programs are ultra-simple to set up and integrate into your Shopify.
✅ Customer support is available 24/7 and takes great care of customers.
✅ A 14-day free trial
❌ Loyoly currently focuses only on e-commerce brands
Yotpo is a loyalty, referral and rewards Shopify app that enhances customer engagement by providing a rewarding shopping experience.
It integrates seamlessly with Shopify POS and allows to collect and showcase customer reviews, ratings and user-generated content.
Yotpo helps build trust and credibility by highlighting social proof, which can lead to increased conversion rates and customer engagement.
The app also offers features such as customizable widgets, visual marketing tools and advanced analytics to help better understand customers and make data-driven decisions.
✅ A free version lets you set up a basic referral program, and allows customers to earn loyalty points for purchases and account creation.
✅ A widget lets you display customer reviews directly on your Shopify site.
✅ Yotpo is an official Shopify Plus Technology Partner.
❌ Yotpo can face technical challenges when it comes to handling large order volumes
❌ The application's price breakdown can be slightly confusing and less transparent than desired.
❌ Yotpo's reporting tools may not be as robust as those offered by other Shopify loyalty programs.
Growave is an all-in-one marketing application that offers Shopify stores a holistic approach to loyalty programs.
It lets you create loyalty systems based on points and VIP tiers, to which customers are automatically invited by e-mail after each purchase.
Growave's VIP tiers and automated e-mail reminders encourage customer engagement and loyalty.
The app also enhances the reputation and credibility of the Shopify store by encouraging the creation of reviews and user-generated content.
✅ Comprehensive platform merging loyalty, reviews, and wishlists.
✅ Built-in analytics for tracking crucial performance metrics (abandoned cart rate, average order value, conversion rates…)
✅ 30-day free trial
❌ Limited support for lower-tier plans.
❌ Setup may require technical proficiency.
❌ Cancellation terms involve retaining 20% of unused plan
LoyaltyLion is a customer loyalty and engagement app designed to help e-commerce brands build lasting relationships with their customers.
Integrating natively with Shopify, LoyaltyLion offers a suite of tools to incentivize and reward customer actions such as purchases, referrals, social media interactions, and more.
Through personalized experiences, points, tiers and rewards, the app encourages customers to return, drives customer loyalty and promotes brand advocacy.
With a wealth of data on display, LoyaltyLion enables Shopify stores to better understand their customers' behavior, so they can adapt their strategies and improve their overall brand experience.
✅ Comprehensive analytics dashboard that displays customer engagement levels, point redemption activity, total points earned…
✅ Seamless integration with Shopify's checkout process
✅ 14-day free trial
❌ Some users have reported slower technical support response times.
❌ Some customization options are chargeable on lower plans
❌ UX can be confusing due to the abundance of options and features
Loolty is is a loyalty marketing platform software that helps e-commerce brands to acquire new customers, increase loyalty and drive DTC subscriptions.
Their application enables the creation of points-based, multi-tiered loyalty programs that shoppers can access via a dedicated landing page.
What's more, Loolty lets you add a referral program and offers 7 sharing methods for recommending your brand.
Finally, Lootly lets you create an affiliate marketing program with tiered and incentive-based commission rates.
✅ Personalized referral links might enhance engagement and encourage participation.
✅ Lootly integrates with 40+ e-commerce apps (Klaviyo, Gorgias, PowerReviews…)
❌ The free trial period is restricted to just 7 days, potentially limiting the exploration of the app's capabilities.
❌ While the lowest plan might become insufficient quickly, higher-tier plans can escalate in cost.
The BON Loyalty application is a comprehensive customer loyalty and engagement solution tailored to Shopify Store.
It aims to encourage brand loyalty by prompting customers to act and interact with the brand to encourage repeat purchases and improve customer lifetime value (LTV).
With its seamless integration into Shopify, BON Loyalty offers a range of features designed to create personalized experiences and reward customer loyalty.
✅ The application offers a free version for stores with up to 250 orders per month.
✅ BON Loyalty is available in over 250 languages.
✅ You can set expiration dates for points and rewards.
❌ Personalizing the BON Loyalty program can be challenging
❌ The application offers only six types of rewards.
❌ Brands with more than 250 monthly orders do not have access to a free trial.
The Joy Loyalty app is a versatile, user-friendly customer engagement platform designed to help e-commerce brands cultivate strong customer relationships and build loyalty.
Through its seamless integration with Shopify POS, Joy Loyalty offers a suite of tools to encourage and reward customer behaviors such as purchases, referrals, social media interactions and more.
Thanks to personalized experiences, point accumulation, tiered systems and customizable rewards, the application encourages customer loyalty, retention and advocacy.
Finally, Joy Loyalty data provides valuable analytics that enable brands to understand and optimize customer engagement.
✅ The interface allows points to be imported or exported as required.
✅ BON Loyalty is optimized not to compromise the loading speed of your Shopify store.
✅ A free version is available for stores receiving up to 250 orders per month.
❌ Some reviewers point out that the design of the loyalty program points display could be improved.
❌ Brands with more than 250 orders per month do not have access to a free trial.
❌ The application does not encourage customers to create user-generated content.
Shopify loyalty and rewards applications offer 7 main benefits :
Loyalty and rewards Shopify apps let you turn passing buyers into devoted long-term fans.
Offer attractive incentives and you'll not only close the sale, you'll also nurture a long-term relationship that will lead to greater Customer Lifetime Value (LTV).
It's like keeping a close friend by sharing a secret stash of goodies.
These applications are not just about loyalty points and gift cards. They are all about captivating your audience.
Attractive rewards programs create an interactive shopping experience that keeps customers invested and engaged, eager to unlock the next level of benefits.
Satisfied customers easily become brand spokespeople.
They are capable of spreading your message faster than wildfire.
Thanks to loyalty and reward Shopify applications, your customers are singing your praises to their family, friends and digital social circle.
Beneath the surface, these applications are data powerhouses.
You'll get information on customer behavior, preferences and buying habits, which will help you tailor your offers to their desires.
With well-designed reward tiers, you can entice customers to spend a little more on your Shopify store for bigger and better rewards.
Their innate need for status and recognition will encourage them to unlock these extra benefits, even if they require an additional cost.
Shopify loyalty programs provide a direct channel of communication with your most loyal customers.
Their feedback is extremely valuable, as it helps to improve offers, products and overall experience.
In today's fiercely competitive e-commerce environment, loyalty and reward applications give your store a significant competitive edge.
They exude a sense of exclusivity and give customers the feeling of being part of a VIP club that visitors are also keen to join.
Here are 6 points to watch out for when choosing the best loyalty and rewards app for Shopify:
Your Shopify store is very unique, and your loyalty program should reflect that.
Look for an application that lets you tailor rewards, points systems and visuals to your brand's image.
Gamify your customers' experience by offering them a wide range of rewards.
Whether it's gift cards, freebies or exclusive access, a variety of options helps maintain enthusiasm.
Navigating your loyalty program, understanding the rules, completing a mission, redeeming points for rewards... it all has to be as easy as 1-2-3.
Choose an application with an intuitive interface that guarantees a seamless experience for both you and your customers.
Remember data-driven insights?
A good loyalty application doesn't just hand out rewards.
It also offers information on customer behavior, the rewards that appeal most, the reach gained through all customer interactions, the sales generated, and so on.
Don't just take the app's word for it.
Consult the reviews and recommendations of your e-commerce peers.
Real-world experience is worth 100 times more than just words.
Opt for applications that offer a trial period.
This lets you evaluate whether they're right for your Shopify store before signing up for a full commitment.
Loyalty and rewards programs should increase your ROI, not reduce it.
Consider the app's pricing structure, and make sure it fits the value it delivers.
Choosing the right name for your loyalty program is a critical decision that can impact its success. This is your program's identity we're talking about, the front line of your relationship with customers and the phrase that'll be on everyone's lips. So, let's get it right.