The Ultimate Q4 Playbook

Q4 concentrates all the challenges of e-commerce: record sales, fierce competition, tighter margins, and demanding customers.

Everything plays out in a few weeks. Every detail of your customer journey matters.

This Playbook is your operational roadmap for Q4, with concrete tips you can apply right away.

The goal: a profitable Q4, no bad surprises… and solid foundations for 2026.

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We've brought together the best e-commerce experts to share the best advice for each stage of the customer journey:

• Acquisition & Ads
• CRM
• On-site Experience & Merchandising
• Customer Service
• Payment & Checkout
• Logistics & Delivery
• Post-Purchase Engagement

With the kind participation of Stride Up, WAX, Standard Ecom, Nosto, Crisp, Payplug, and Bigblue.