LoyolyThe benchmark for loyalty
and referral programs
The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.
Data updated on October 19, 2026
Benchmark by sector
See how your sector performs.
Pick your sector, view its 5 KPIs and their change from one month to the next.
Kids & Family
In kids & family, needs change fast as children grow: the program follows parents from one stage to the next and creates natural repurchase moments.
The main lever is anticipation: rewards and reminders timed around key moments (back to school, birthdays, size changes) keep the program useful throughout the customer's lifetime.
Brands sampled
A few representative programs from this sector.
01
Kids & Family vs the cross-sector average
Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.
ParticipationIndex 854.4% vs 5.1%
Points usageNot enough data
Rewards redemptionIndex 9134.1% vs 37.7%
Referral conversionNot enough data
New customers (referral)Not enough data
- Kids & Family
- Cross-sector average (100)
- Participation4.4% vs 5.1%85
- Points usageNot enough data
- Rewards redemption34.1% vs 37.7%91
- Referral conversionNot enough data
- New customers (referral)Not enough data
023 KPIs
Loyalty
How members earn and spend in your program.
Points usage rate
Not enough programs in this industry yet to publish this KPI.
032 KPIs
Referral
How members bring in new customers.
Referral conversion rate
Not enough programs in this industry yet to publish this KPI.
New customer rate (from referrals)
Not enough programs in this industry yet to publish this KPI.