The MinebyLoyoly

The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on October 19, 2026

Benchmark by sector

See how your sector performs.

Pick your sector, view its 5 KPIs and their change from one month to the next.

Pet Food & Accessories

The pet category combines high purchase frequency with owners' strong emotional attachment to their animals: ideal conditions for a high-performing, profitable loyalty program.

The strength of word-of-mouth in this community is an asset: amplifying recommendation mechanics while working on basket upsell is the main growth lever.

Brands sampled

A few representative programs from this sector.

01

Pet Food & Accessories vs the cross-sector average

Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.

ParticipationIndex 774.0% vs 5.1%
Points usageIndex 9510.1% vs 10.7%
Rewards redemptionIndex 10639.9% vs 37.7%
Referral conversionIndex 8225.5% vs 31.2%
New customers (referral)Index 950.57% vs 0.60%
  • Pet Food & Accessories
  • Cross-sector average (100)
  • Participation4.0% vs 5.1%77
  • Points usage10.1% vs 10.7%95
  • Rewards redemption39.9% vs 37.7%106
  • Referral conversion25.5% vs 31.2%82
  • New customers (referral)0.57% vs 0.60%95
02

Loyalty

How members earn and spend in your program.

3 KPIs

Points usage rate

10.1%

Proportion of credited points that are actually spent by your customers.

03

Referral

How members bring in new customers.

2 KPIs