Loyoly
Participation rate
-1.0 pts (Change since June 2026)
The benchmark for loyalty
and referral programs
The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.
Data updated on October 19, 2026
Benchmark by sector
See how your sector performs.
Pick your sector, view its 5 KPIs and their change from one month to the next.
Home & Decoration
In home and decoration, purchase cycles are long but baskets are high: when a customer engages with their program, the revenue impact is significant.
Re-engagement mechanics between two projects are the main lever for keeping the program alive and capturing opportunities as soon as they arise: moving house, renovation, seasonality.
Brands sampled
A few representative programs from this sector.
01
Home & Decoration vs the cross-sector average
Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.
ParticipationIndex 713.7% vs 5.1%
Points usageIndex 808.5% vs 10.7%
Rewards redemptionIndex 8732.9% vs 37.7%
Referral conversionIndex 12839.9% vs 31.2%
New customers (referral)Index 1230.74% vs 0.60%
- Home & Decoration
- Cross-sector average (100)
- Participation3.7% vs 5.1%71
- Points usage8.5% vs 10.7%80
- Rewards redemption32.9% vs 37.7%87
- Referral conversion39.9% vs 31.2%128
- New customers (referral)0.74% vs 0.60%123
023 KPIs
Loyalty
How members earn and spend in your program.
Points usage rate
-0.53 pts (Change since June 2026)
Rewards redemption rate
-2.9 pts (Change since June 2026)
032 KPIs
Referral
How members bring in new customers.
Referral conversion rate
+3.8 pts (Change since June 2026)
New customer rate (from referrals)
-0.16 pts (Change since June 2026)