The MinebyLoyoly

The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on October 19, 2026

Benchmark by sector

See how your sector performs.

Pick your sector, view its 5 KPIs and their change from one month to the next.

Smoke & Vape

In smoke & vape, purchasing is recurring and highly routine: customers come back regularly for the same products, which makes the program a natural reflex in their journey.

The lever is to extend this routine: simple, immediately useful rewards and well-timed reminders turn purchase regularity into lasting engagement with the brand.

Brands sampled

A few representative programs from this sector.

01

Smoke & Vape vs the cross-sector average

Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.

ParticipationIndex 44022.6% vs 5.1%
Points usageIndex 34937.3% vs 10.7%
Rewards redemptionIndex 11442.9% vs 37.7%
Referral conversionIndex 11134.7% vs 31.2%
New customers (referral)Index 1741.0% vs 0.60%
  • Smoke & Vape
  • Cross-sector average (100)
  • Participation22.6% vs 5.1%440
  • Points usage37.3% vs 10.7%349
  • Rewards redemption42.9% vs 37.7%114
  • Referral conversion34.7% vs 31.2%111
  • New customers (referral)1.0% vs 0.60%174
02

Loyalty

How members earn and spend in your program.

3 KPIs

Points usage rate

37.3%

Proportion of credited points that are actually spent by your customers.

03

Referral

How members bring in new customers.

2 KPIs