The MinebyLoyoly

The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on October 19, 2026

Benchmark by sector

See how your sector performs.

Pick your sector, view its 5 KPIs and their change from one month to the next.

Sports

Sports relies on an audience naturally drawn to collective challenges and progression goals: programs here generate solid loyalty and good retention.

The challenge is to build on customers' strong community identity: designing the program around shared progress and exclusive experiences rather than purely transactional rewards.

Brands sampled

A few representative programs from this sector.

01

Sports vs the cross-sector average

Each axis compares the sector mean with the cross-sector mean, set at 100. Above 100, the sector beats the average on that KPI.

ParticipationIndex 663.4% vs 5.1%
Points usageIndex 798.4% vs 10.7%
Rewards redemptionIndex 8833.4% vs 37.7%
Referral conversionIndex 11234.8% vs 31.2%
New customers (referral)Index 950.57% vs 0.60%
  • Sports
  • Cross-sector average (100)
  • Participation3.4% vs 5.1%66
  • Points usage8.4% vs 10.7%79
  • Rewards redemption33.4% vs 37.7%88
  • Referral conversion34.8% vs 31.2%112
  • New customers (referral)0.57% vs 0.60%95
02

Loyalty

How members earn and spend in your program.

3 KPIs

Points usage rate

8.4%

Proportion of credited points that are actually spent by your customers.

03

Referral

How members bring in new customers.

2 KPIs