The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on October 19, 2026

One KPI, every industry.

Explore the metric that matters most.

Pick a KPI, see its value in every sector and browse the full distribution of programs, down to the ones that stand out for inspiration.

Definition

Participation rate

The participation rate measures the proportion of orders that include a reward earned through the program. This is the benchmark indicator for assessing your customers' actual adoption of the loyalty program. A good rate reflects a clear perception of the programme's value: your members understand the benefits, use them and naturally integrate them into their post-purchase journey.

Formula

Orders with reward usedTotal order volume

×100

By industry