The benchmark for loyalty
and referral programs

The real numbers behind loyalty and referral programs, measured on the ecommerce brands powered by Loyoly.

Data updated on October 19, 2026

One KPI, every industry.

Explore the metric that matters most.

Pick a KPI, see its value in every sector and browse the full distribution of programs, down to the ones that stand out for inspiration.

Definition

Points usage rate

The points usage rate measures the proportion of credited points that are actually spent by your customers. This is a key indicator of your program's liquidity and the perceived value of your rewards. A good rate reflects a smooth journey and benefits that are attractive enough to encourage your members to take action. It is a true barometer of the effectiveness of your engagement mechanism.

Formula

Points usedPoints earned

×100

By industry