E-commerce

Guide to the 7 best e-commerce CMS for creating your online shop. Compare their advantages and disadvantages to find the ideal CMS.

Discover the 5 key stages of the customer purchase journey and optimise each phase to boost your shop's sales and build customer loyalty after the purchase.

Definition of omnichannel, its advantages and how to integrate it into your marketing strategy. Offer a smooth and consistent customer experience across all your channels.

Discover our 4 actionable levers to increase your average order value (AOV). Boost your sales by simply optimising your shopping experience.

What is the average conversion rate of an e-commerce site? Discover the figures by sector and the key factors that convert.

Don't miss any e-commerce events in 2025! Sales, holidays, world days... Plan your marketing activities and engage your community all year round.

Discover the essential e-commerce KPIs to boost the performance of your online store: improve conversion, build customer loyalty and optimize your acquisition channels.

Want a product page that converts? Discover our complete guide to creating a high-performance e-commerce product page.

Optimise your customer acquisition costs: effective strategies, case studies and mistakes to avoid to improve your profitability