Q4 concentrates all the challenges of e-commerce. Everything plays out in just a few weeks. Every detail of your customer journey matters.

This Playbook is your operational roadmap for Q4, written by expert partners with concrete tips you can apply right away.

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23% of consumers say that a good loyalty program encourages them to return to an e-shop.

But you still need to know what is a ‘good’ program. What are the benchmark KPIs? And how can you tell if your brand is performing at market level?

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Ever feel like you’re shooting in the dark with your marketing? RFM segmentation helps you understand who your best customers are, how often they shop, and how much they spend. So you can send the right message at the right time.

No more guesswork, just results!

A well-timed campaign can do more than just boost sales, it can create lasting engagement and brand loyalty.

That’s why we created this E-commerce Calendar for 2025 to help you anticipate key moments, plan strategic campaigns, and make every date an opportunity to connect with your customers.

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A seamless, engaging, and rewarding CX can turn casual shoppers into loyal brand advocates.

But crafting an exceptional CX isn’t something you leave to chance. It takes strategy, creativity, and a deep understanding of what your audience really wants.

A referral program is one of the smartest ways to bring in quality leads and keep loyal fans coming back.

But here’s the catch: setting it up isn’t as easy as it sounds. You’ll need the right rewards, solid promotion, and a strategy to avoid common pitfalls.

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