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E-commerce
Understand and optimise your ecommerce conversion funnel, step by step, to turn your visitors into customers... then into ambassadors
What is first-party data? How can you collect and use it? Boost your campaigns and anticipate customer needs in full compliance with GDPR.
Loyalty
The 6 key steps, mistakes to avoid and a concrete example of a loyalty program for a beauty brand. Build customer loyalty and optimise your acquisition costs.
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