Increase trust and sales
with UGC and Reviews

Rewards your customers when they create UGC and reviews on all major platform.

UGC and customer review samples generated with LoyolyUGC galery

Fast-growing brands use Loyoly to power their loyalty program

Le Gramme logo
ODEN logo
Lolo Paris logo
Charlotte Bio logo
Pipouette logo
Musc Intime logo
Nubiance logo
Lamazuna logo
Blissim logo
Groupe Casino logo
Leaves and Clouds logo
Sisi La Paillette logo
Lilly Skin logo
Nat&Nin logo

Improve conversion on all your customers journey

Loyoly is the unique solution that allow you to engage your customers throught 30 ways.

A complete back-office to manage your campaign

Incentive with rewards to collect UGC and reviews at scale.

Customizable Rewards

Incentivize your customers.
Use our templates or create your own.

Examples of rewards in exchange for UGC and customer reviews

Centralize contents
with UGC library

Collect all contents and get automatically the image rights for it

Screenshot of the UGC library

In a world of ads acquisition cost rising, conversion sounds better

Automatically get the content right and reuse them wherever you want

Better than social ads

Generate authentic contents and reach your
customers community.

Example of UGC generated on Instagram
Example of UGC generated on TikTok
2nd example of UGC generated on Instagram

Improve conversion

Reuse contents on your website or ads.
Generate reviews at scale.

Example of reusing UGC and customer reviews on product pages

Customers Success Story

We've only been working with Loyoly for 2 months and we're very satisfied with what they offer. The team is highly available, responsive and full of suggestions. In just 2 months, we've been able to revolutionize our program and the results are growing. Customers appreciate the missions and play along. The 360° dimension has helped us to set us apart in our highly competitive sector. The loyalty program is tailor-made and stands out from all other offers on the market.

Dino, cofondateur de WeMoms

Sokona DIABY MARTIN

Founder & CEO

Cover of WeMoms case study

2 months

to reach positive annual ROI

32%

increase in Customer Lifetime Value

Read the case study

Frequently Asked Questions.

What is User-generated Content?

User-generated content (UGC) covers the wide range of content (whether photographs, videos, posts, reviews or comments) that is created and shared by unpaid contributors. These are often fans or users of the brand or product.

UGC is valuable to companies because it offers a real, unfiltered perspective on products and brands, and presents real-life use cases and satisfaction, or sometimes dissatisfaction. It lends authenticity and credibility to a brand, as potential customers often consider peer reviews and content to be more relatable and trustworthy than traditional advertising and promotional content.

UGC can significantly improve a brand's image, visibility and sales by fostering organic engagement and interaction between customers and their networks.

Check this blog article to learn more about user-generated content.

What is a reviews and UGC Platform?

A User-Generated Content (UGC) platform is a dedicated digital space where consumers and users can post content related to a brand or product. This content can include anything from written reviews and testimonials to images and videos showcasing the use of a product or service.

These UGC platforms serve as a collective hub for sharing experiences, offering feedback, and providing valuable insights from the customer's viewpoint.

Beyond just hosting content, UGC platforms often incorporate tools for content moderation, management, and analysis, allowing brands to monitor, interact with, and leverage user-generated content effectively.

Take a look at our list of the top 7 UGC platforms in 2023  

What are the Main Key Features of UGC platforms ?

UGC platforms are essential tools for hosting and managing user-generated content, offering brands and users invaluable functionality to enhance interaction and insight :

Content Aggregation: UGC platforms consolidate various content forms, offering a unified space for images, videos, reviews, and more.

Moderation Tools: Advanced moderation features ensure that the content aligns with brand values, maintaining a positive and respectful community space.

Customization: Brands can tailor the platform’s appearance and functionality to create a consistent and engaging user experience.

Analytics and Insights: Comprehensive analytics tools offer detailed insights into user engagement, content performance, and community sentiment.

Seamless Integration: Integration capabilities allow for smooth interoperability with other marketing tools and platforms.

Rights Management: This feature assists brands in obtaining the necessary permissions from users to use their content in marketing efforts, ensuring legal compliance and respectful user engagement.

Gamification Elements: Incorporation of gamification elements like rewards or badges can motivate users to actively participate and contribute content.

What Are the Benefits of User-Generated Content (UGC) ?

User-Generated Content (UGC) offers a multitude of benefits that enhance both the brand and customer experience:

Authenticity: UGC provides a genuine and unfiltered voice from customers, bolstering brand credibility and trust among prospective buyers.

Enhanced Engagement: Content created by users keeps the community engaged, encouraging more interaction and participation within the brand ecosystem.

SEO Boost: UGC contributes positively to search engine rankings as fresh, relevant content is continuously added, improving online visibility.

Cost-Efficiency: UGC is a cost-effective way of generating valuable content, allowing brands to allocate resources to other aspects of marketing.

Insightful Feedback: UGC offers insights into customer preferences, pain points, and experiences, aiding brands in product development and improvement.

Increased Conversions: Authentic content from real users can significantly influence purchasing decisions, leading to increased conversion rates.

Community Building: UGC fosters a sense of community and connection among users, enhancing brand loyalty and customer retention.

Diverse Content: UGC provides a diverse range of content, enriching the brand's content pool and offering varied perspectives and insights.

How Can Brands Measure the Success of Their User-Generated Content (UGC) Campaigns?

Measuring the success of User-Generated Content (UGC) campaigns is essential for brands aiming to harness the power of consumer voices. Here are some KPIs to follow :

Engagement Metrics: Track likes, shares, comments, and followers to gauge engagement levels. Higher interaction indicates resonant content.

User Participation: Evaluate the volume and quality of UGC. Increased content submission suggests successful campaign traction.

Conversion Rates: Monitor changes in conversion rates. An uplift signals positive UGC impact on purchasing decisions.

Website Traffic: Analyze website traffic and bounce rates. Effective UGC should drive more traffic and encourage prolonged site interaction.

Sentiment Analysis: Utilize tools to analyze consumer sentiment in UGC. Positive sentiment underscores successful brand messaging.

Sales Metrics: Assess sales data to observe changes in product sales and revenue. Correlate these shifts with UGC campaign timelines.

Customer Feedback and Surveys: Directly solicit customer feedback to understand the UGC campaign’s influence on perception and decision-making.

You can also go further by calculating your overall ROI. Check our free UGC ROI calculator.

Who are the creators on Loyoly's UGC platform ?

With Loyoly's platform, UGC creators are genuine brand customers, not professional influencers.

This distinction is of major importance.

Real customers offer an authentic point of view because they have invested their own resources to acquire the product. Conversely, professional UGC creators may offer content that, while polished, may be devoid of that visceral connection.

When a sincere customer praises a product, he enjoys a higher degree of credibility. Their interest in the product establishes a deeper bond with potential customers, making their recommendations much more powerful than those of paid creators.

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