Caps Me offers reusable and refillable capsules compatible with Nespresso and Dolce Gusto machines, reducing plastic and aluminium waste by up to 95% while saving up to €250 a year.
Easy to fill in 15 seconds thanks to a patented shaker, the brand also sells compostable lids and specialty coffees suited for reusable capsules. Sustainability, economy and practicality at the core.
In 2023, Caps Me achieved €2.5 million in sales with around 30,000 boxes sold, representing over 15 million capsules.
Increase the repeat purchase rate
Boost referrals and word-of-mouth
Raise the share of subscriptions in sales
Caps Me aims to become the reference in refillable coffee capsules, with a 2024 target of €7 million in sales.
To support this growth, the brand needed a Loyalty and Referral solution to accelerate word-of-mouth and boost reputation. It had to integrate with Shopify, be easy to use and offer personalised customer accounts with a VIP progress bar. Loyoly ticked all the boxes.
The objectives were clear: increase the recurring purchase rate by 50%, boost referrals and grow the subscriber base, which at the time represented only a small share of sales.
With Loyoly, Caps Me rolled out a comprehensive loyalty and referral programme, integrated with Klaviyo, Gorgias and Recharge.
The referral programme offers €10 to both referrer and friend. In just 6 months, it generated over €18,900 in additional sales, with referred customers showing a 55% higher average order value than existing ones.
The loyalty programme rewards 1 point per €1 spent, enriched with missions: social media follows, tagging friends, Trustpilot reviews, photo and video submissions, birthday and phone number entry.
Three VIP tiers (Gold, Platinum, Black) encourage customers to climb the ranks and unlock exclusive rewards. Thanks to the Loyoly x Recharge integration, rewards also apply to subscriptions, redeemable on Shopify or directly in the Recharge interface.
523% annual ROI in 6 months
+116% Customer Lifetime Value
125 customer reviews generated
After 6 months, the repurchase rate of engaged customers rose by 20 points (from 50% to 77%). Their LTV is 2x higher than non-engaged customers (€116 vs. €54), enabling an annual ROI of 523%.
The programme also collected over 23,000 new emails and 350+ phone numbers (with opt-ins), automatically synced with Klaviyo.
Caps Me gathered 127 Trustpilot reviews and over 50 UGC photos and videos, authentic and royalty-free content now reused across the e-shop, ads and social media, boosting social proof and the brand's growing reputation.
We're very happy with Loyoly! This innovative loyalty and referral solution is helping us to increase our customer base at Capsme, and it's a real success. Loyalty is crucial for us, as our customers often come back to buy their refills. Loyoly's support is second to none: their newsletters are inspiring, and direct contact with their team offers invaluable advice. They are always responsive and gather our feedback to continuously improve our experience. Loyoly has become an essential partner in our growth strategy.
