Referral Program ROI Calculator

Referral program ROI calculator FAQ

What is this referral programme ROI calculator for?

It lets you estimate the results a Loyoly referral programme could generate for your brand over 12 months, based on your current business data. The projected metrics include: the number of new customers generated through referrals, the new customer rate, the revenue generated by referred customers, the revenue generated by referrers, the total revenue attributed to the programme, gross margin, the cost of rewards and net margin. The result is presented across three scenarios to give a realistic range of expected outcomes. Discover our customers' real results.

What information do I need to provide to calculate my ROI?

Four data points are enough: your annual revenue, your average order value (AOV) and your gross margin range. You'll also need to provide your repeat purchase rate, from which the calculator automatically works out your number of unique customers.

Why do I need to enter my email to see the results?

The personalised ROI analysis is unlocked once you've entered your work email address. The results are displayed directly on the page. Your email address is only used to give you access to the analysis, it will never be resold or shared with third parties, in line with our privacy policy.

What do the three ROI scenarios mean?

The projections are presented under three assumptions: Conservative (low engagement, cautious assumptions), Expected (based on average industry benchmarks) and Optimistic (high engagement, ambitious assumptions). This gives you a realistic range for each result of your referral programme, rather than a single figure.

Are the ROI projections reliable?

The projections are estimates based on benchmarks observed across our 600+ customers, cross-referenced with the data you provide. Actual results may vary depending on how actively the programme is promoted, the visibility given to referrals, and how appealing the rewards on offer are. The calculator provides a solid working basis for estimating the ROI of your referral programme, but it isn't a guarantee. Find out how to choose the right referral reward.

How does the Loyoly referral programme work?

Each member has a unique, personal referral link, which can be shared by email, text message or social media. When a referred friend places their first order, both the referrer and their friend automatically receive their reward, with the amount set by the brand. A dedicated referral page and a post-purchase module can be set up to maximise the programme's visibility. Discover all the features of the Loyoly referral programme.