Launched in 2023, Aloe Paris made a contrarian bet, do less, but better. Eight essential skincare products, formulated for sensitive skin, natural, vegan, never tested on animals.
That choice built far more than a product line, it built a community. Over 350,000 orders since launch, customers who kept coming back on their own. The problem was never getting them to return, it was having nothing in place to recognize them when they did.
An already loyal base, but completely invisible, no program to identify them.
Customers who repurchase and refer others, without ever receiving anything in return.
Loyalty left to goodwill alone, with nothing to make it last.
Do you have customers who come back without you ever asking? That's a rare stroke of luck, and a risk. Because loyalty that goes unrecognized is loyalty you eventually lose.
Before Loyoly, Aloe Paris had no program at all. The brand was reaping the rewards of an engaged community, but with no framework to see it, thank it, or help it grow. Every order from a loyal customer left without a usable trace, no recognition, no repurchase lever, no extra reason to stay.
The challenge wasn't to buy loyalty. It was to finally structure the loyalty that already existed.
Aloe Paris's answer comes down to one idea, give a framework to a loyalty that had been left to chance.
With Loyoly, the brand built a program connected to its entire ecosystem, Shopify, Klaviyo, Judge.me, Société des Avis Garantis and Recharge. The Checkout Extension credits points directly at checkout, with no redirect and no friction.
The core mechanic is simple (€1 = 1 point), but it doesn't stop at purchase. Posting a story, finding the mystery word, leaving a review, following the brand, celebrating a birthday, all extra reasons to stay engaged between orders.
Around this foundation sits a real progression, three VIP tiers that unlock promo codes, vouchers, free products, then free shipping. And a symmetrical referral offer (€5 given, €5 received) that turns every loyal customer into an ambassador.
The key point, Aloe Paris didn't have to create loyalty. It made it visible, and gave it a reason to repeat.
€83,800 generated
44% of revenue driven by loyal customers
x4.62 monthly ROI
Eleven months later, the numbers confirm the initial hunch. A loyal customer orders 3.5x more than a regular one and shows an LTV multiplied by 3.65 (€258 versus €70.70). On their own, loyal customers now account for 44% of the brand's revenue.
The program generated €83,800 in eleven months, for a monthly ROI of x4.62, every euro invested in loyalty returns more than four. A loyalty that didn't exist on paper has become, in under a year, one of Aloe Paris's leading growth drivers.
Take action
Do you also have a community that keeps coming back without expecting anything? Give it a reason to stay.
At Aloe Paris, we already had a community of loyal, recurring customers, and we wanted to thank them for their engagement. Loyoly allowed us to set up a program worthy of that ambition. We're very well supported on the program, the regular check-ins are invaluable, and we're very happy with the results, our customers are satisfied and rewarded, which generates great feedback from our community.
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