Give each customer the program they'd have chosen.

Your best customer and a one-time promo buyer see the same missions, rewards, and messages. Dynamic Segmentation builds audiences on 80 loyalty events your CRM can't see. Personalise your missions, rewards, push and automations for each customer.

Calculate your ROI

Segment on what your CRM can't see

Missions completed, UGC submitted, referrals made, points earned and spent, VIP tier reached. Your CRM sees opens and clicks. Loyoly captures 80 events happening inside your program.

Target the mechanic, not just the email

A segment becomes a direct target for a mission, a reward or a push notification. The mechanic only appears for the people it was built for.

Never rebuild a list again

Segments update continuously. A customer crosses the threshold, she joins. She buys again, she leaves. No export, no import, no monthly rebuild.

Reach people while they're still winnable

An automation fires the moment a customer enters or leaves a segment. Your win-back lands inside the window where it still works, not three weeks later.

Describe the audience

Type it in plain language and the AI writes the conditions for you. Or start from a ready-made template: win-back, top customers, dormant points.

Check who's in it

You see exactly how many customers match before anything goes live, and you can refine the conditions with 70 behavioural filters.

Point a mechanic at it

Attach a mission, a reward or a push notification. From then on the audience maintains itself and the mechanic follows.

Give each customer the program they'd have chosen.

Your loyalty program is the only channel still broadcasting.

Segment on what your CRM can't see

Target the mechanic, not just the email

Never rebuild a list again

Reach people while they're still winnable

From an idea to a live audience in three steps

Describe the audience

Check who's in it

Point a mechanic at it

Book a demo

FAQs: Customer Segmentation

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