Loyalty
A true, sincere and lasting relationship is based on non-tangible elements, emotions and feelings that can be difficult to explain.This is what we call emotional loyalty.What exactly is it? Why is it essential? How do you build it? How to measure it?
UGC & Reviews
Customer reviews have considerable influence and often determine a brand's reputation and success. However, the quest for 5-star reviews has given rise to controversial practices such as review gating. But what is it ? And what are the risks ?
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