Best Alternative to Loyalty Lion : Discover Loyoly the best loyalty program software

Where LoyaltyLion stops

LoyaltyLion is a good transactional loyalty tool. That is also the ceiling.

It has been running since 2012 and does the fundamentals well: points, VIP tiers, referral, solid across Shopify, BigCommerce and Magento. If the job is to reward purchases and nudge the next order, it does that, and we'd tell you so.

The ceiling shows up when you want the programme to do more. The behaviour worth the most to you, a customer who brings you the next customer, is the one it can't generate, verify or reward. Social stops at a follow or a share, and the advocacy that turns a buyer into a channel sits outside what the tool was built for.

The question before you renew isn't "is it working?", it's "is it still the right ceiling for where you're going?".

Last verified: October 2026. Sources linked.

Who this page is for

If transactional points are the job, stay where you are.

STAY ON LOYALTYLION

Points, tiers and referral for repeat purchases. It does that well.

THIS PAGE IS FOR THE OTHER CASE

Your best customers do more than buy, and the purchase is all you're allowed to reward.

You want your customers creating content and bringing in new ones, not just earning points on orders.

Your stores run on CEGID or Fastmag, not just Shopify POS, and your wallet is a card, not a channel.

The custom rules and the API you actually need sit behind a much bigger plan.

Why brands switch

The three reasons brands switch to Loyoly

Your customers do more than buy. Reward it.

LoyaltyLion rewards purchases, reviews through a connected tool, and social that stops at a follow or a share. Loyoly runs 40+ mechanics: a story, a reel, a TikTok, a product photo, a cross-platform review, verified automatically, not by someone on your team opening screenshots.

The point isn't the count. It's that the behaviour worth the most to you (a customer telling other people about you) is the one your current tool can't generate, can't verify and can't reward.

Instagram Story

Reel

TikTok

Product photo

Google review

40+ mechanics

Loyalty that acquires, not just retains.

LoyaltyLion is built to bring customers back. Good, so are we. But points for purchases mostly reward people who were coming back anyway, and lean on discounts to do it.

Loyoly turns your base into an acquisition channel: referral as a channel in its own right, UGC that feeds your ads, reviews that convert cold traffic.

A growth line in your P&L, not a bigger discount budget. Referred buyers arrive pre-sold, spending +12% to +55% more, and around 9% of acquisition comes through the programme.

3/4 of our Shopify reviews mention support by name.

Omnichannel beyond Shopify POS, and a wallet you own.

LoyaltyLion connects Shopify POS and shows a loyalty card in Apple and Google Wallet through an outside partner. Loyoly's wallet is built in-house and included, and it's a channel, not a card: geolocated push when someone is near your store, points and VIP status on the lock screen, QR redemption at the till.

In store, we go past Shopify POS to CEGID and Fastmag, the systems European retail actually runs on. One profile, online and in store.

Loyoly vs LoyaltyLion, side by side

Multi-platform loyalty

Shopify-first

Broad. If you run loyalty off Shopify too, this is their strength

Engagement mechanics

40+ (stories, reels, TikTok, UGC, cross-platform reviews)

Points for purchases, reviews via integrations, social limited to follows and shares

Mission verification

Automatic

Manual, or via a connected review tool

UGC

Generated and verified natively

Rewarded via review-tool integrations, not generated or verified in-platform

Mobile wallet

Built in-house, included (geolocated push, QR redemption)

Third-party partner, billed separately

In-store / POS

Shopify POS + CEGID + Fastmag

Shopify POS-centric

What reaches your CRM

Opt-in, behavioural and declarative first-party data (80 loyalty events)

Points and tier sync to supported tools

Product focus

Loyalty, engagement, UGC and referral

Transactional loyalty and referral

Custom rules and API

Included

On higher tiers

Support

Dedicated Account Manager, all plans, <2 min median response

Dedicated CSM on higher tiers

Entry price

£99/month

From £199/month

Shopify App Store

5.0/5

4.6/5

Verified October 2026 from public pricing and documentation. Something changed? Tell us and we'll correct it.

The part that isn't in the table

Your CRM already segments.
It just can't see the half that matters.

What Klaviyo can observe

Opens

Clicks

Browsing

Orders

A Klaviyo segment sends a message.

What Loyoly adds · 80 loyalty events

Missions completed

UGC submitted

Referrals made

Points earned & spent

VIP tier reached

A Loyoly segment drives the programme itself, which missions appear, which rewards unlock, which push fires. Every entry and exit sends an event back to Klaviyo, so your flows get sharper too.

We don't replace your CRM.
We feed it the half it's been missing.

They already made the move

What switching actually returned

Piglet in Bed

lifestyle & bedding brand · ~8,000 orders/month

“The platform and the level of customisation it offers is the best I've seen by a long way. We've been thrilled by the uplift in loyalty since switching to Loyoly.”

£153,000

generated in 3 months

+45%

customer lifetime value

The old programme rewarded the purchase and nothing else, but worked. Piglet Perks now rewards the relationship, and the LTV followed.

“The programme is already 18% of our revenue. Our average LTV is €120, the Loyoly cohorts are around €150.”

Health & supplements

“Referral has become an acquisition channel in its own right. €140K in revenue, 7,000 opt-ins collected.”

Fashion & accessories

Price, and the bill you can't predict

The number that moves isn't the monthly fee

Most brands leaving a loyalty tool don't leave over the list price. They leave over the invoice they didn't see coming: the overage on a good month, the module that turned out to be billed separately, the price that moves when the programme works.

From

£99

/month

✓ One platform

✓ One invoice

✓ No overage fees

Your best trading month should not produce your worst invoice.

best alternative to loyaltylion

The LoyaltyLion alternative for brands that outgrew points for purchases

LoyaltyLion is a good transactional loyalty tool. That is also the ceiling.

If transactional points are the job, stay where you are.

The three reasons brands switch to Loyoly

Your customers do more than buy. Reward it.

Loyalty that acquires, not just retains.

Omnichannel beyond Shopify POS, and a wallet you own.

Loyoly vs LoyaltyLion, side by side

Your CRM already segments.
It just can't see the half that matters.

What switching actually returned

The number that moves isn't the monthly fee

Switching from LoyaltyLion,
planned around your renewal

See what switching would return

FAQ

Product

Resources

Compare

Company

best alternative to loyaltylion

The LoyaltyLion alternative for brands that outgrew points for purchases

LoyaltyLion is a good transactional loyalty tool. That is also the ceiling.

If transactional points are the job, stay where you are.

The three reasons brands switch to Loyoly

Your customers do more than buy. Reward it.

Loyalty that acquires, not just retains.

Omnichannel beyond Shopify POS, and a wallet you own.

Loyoly vs LoyaltyLion, side by side

Your CRM already segments. It just can't see the half that matters.

What switching actually returned

The number that moves isn't the monthly fee

Switching from LoyaltyLion, planned around your renewal

See what switching would return

FAQ

Product

Resources

Compare

Company

Your CRM already segments.
It just can't see the half that matters.

Switching from LoyaltyLion,
planned around your renewal