So'Cup is an innovative French brand specialising in comfortable, ecological and economical menstrual solutions, all Made in France.
Their goal: enable women to regain control over the way they experience their periods. The range includes menstrual panties, swimwear and cups, designed for a safe, hygienic and pleasant experience.
Committed to health and the environment, So'Cup uses quality materials like organic cotton and bamboo, combining practicality and elegance for all flows and morphologies.
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Enhance customer experience & brand image
Improve customer retention
Collect UGC on social media and reviews on Trustpilot
In 2023, So'Cup was already thriving: 3,000-6,000 monthly orders with an average order value of around €70.
Despite a first loyalty programme via Loyalty Lion, only 33% of customers returned, with an average of just 1.5 purchases.
The brand also lacked dedicated tools for generating UGC. Manual collection from loyal customers was too time and energy-consuming.
The objective was twofold: enhance the customer experience to improve retention and repurchase, and generate reviews and UGC to boost reassurance and brand image.
With Loyoly, So'Cup deployed a clearer, simpler and more playful loyalty and referral programme. Connected to Klaviyo, the brand personalised programme emails, improving open rates and click-throughs.
The referral programme offers €10 to both referrer and friend, generating over €1,000 in additional sales in just 2 months, with referred friends showing a 17% higher average order value.
The loyalty programme rewards 10 points per €1 spent, with missions: Instagram and TikTok follows, Story or post publishing, Trustpilot reviews and UGC submissions. Points unlock vouchers or free products.
Three VIP tiers (Élégance, Prestige, Élite) based on total spend unlock additional rewards like free delivery or access to the exclusive Testers' Club.
7,000+ additional euros generated in 2 months
47 UGCs and 90 reviews collected in 2 months
Positive annual ROI in just 2 months
In just 2 months, So'Cup recorded €7,000 in additional sales, with an annual ROI already positive.
Engaged customers show a repurchase rate 4.5x higher than non-engaged ones, with an AOV up 10%. Their LTV is 32% higher (€101.20 vs. €76.20).
The programme also collected 47 UGCs and 90 Trustpilot reviews, boosting social proof and the brand's credibility.
We've only been working with Loyoly for 2 months and we're very satisfied with what they offer. The team is highly available, responsive and full of suggestions. In just 2 months, we've been able to revolutionize our program and the results are growing. Customers appreciate the missions and play along. The 360° dimension has helped us to set us apart in our highly competitive sector. The loyalty program is tailor-made and stands out from all other offers on the market.
