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Impossible to ignore Coucou Suzette, the Parisian brand that has transformed everyday accessories into true fashion pieces.
Behind it is Juliette Mallet, illustrator and founder, who breathes her unique style into each creation: hair clips, socks, jewellery and more, with fun designs inspired by pop culture and vintage. More recently, the brand expanded into lifestyle accessories with the same original style.
The result? An ultra-loyal community that collects each new creation and shares its love for the brand on social media.
Boost sales while optimising the CAC
Increase the average order value
Collect more reviews and UGC
When it joined Loyoly, Coucou Suzette was migrating from PrestaShop to Shopify, a strategic transition to optimise its e-shop. But beyond this technical shift, the brand had ambitious goals.
First, increase sales while optimising acquisition costs, leveraging the social dimension of referrals and the strength of its community. Second, improve average order value by encouraging customers to add more to their basket.
Finally, collect more UGC and reviews to boost credibility and stimulate community engagement.
These challenges required a solution that could boost engagement while integrating seamlessly with Shopify. Loyoly emerged as the ideal fit.
A year ago, Coucou Suzette launched Club Coucou Suzette, a loyalty and referral programme designed to strengthen engagement and encourage repeat purchases.
The referral system is simple: €5 for both referrer and referee, transforming the community into active ambassadors and reducing acquisition costs.
Loyalty rewards 5 points per €1 spent, with missions to accelerate earning: entering your date of birth, following on TikTok or Instagram, subscribing to the newsletter, publishing posts or stories, and leaving Google reviews.
These actions strengthen the brand-community bond while collecting data and opt-ins, synced with Klaviyo. Reviews and social content reinforce credibility and reassurance.
Points can be exchanged for promotional codes, vouchers or free delivery.
+54% AOV
x5 of the LTV
A monthly ROI of 7
One year after launch, Club Coucou Suzette has profoundly transformed customer engagement and retention.
Over 500 opt-ins collected and integrated into Klaviyo, enabling finer segmentation and more effective campaigns.
Engaged customers show a 54% higher AOV and shop 3x more frequently. From the fourth order, 1 in 3 orders contains a reward. Their LTV is 5x higher than non-engaged customers, and a quarter of the brand's turnover now comes from loyal customers.
The programme delivers a monthly ROI of 7x, confirming its profitability in just 12 months.
Building on this success, Coucou Suzette now promotes its Club beyond digital with QR codes in shipping boxes and a Loyoly-Shopify POS connection during pop-ups for a seamless in-store experience.
Loyoly has been a real asset to Coucou Suzette in setting up an effective loyalty and referral program. We are delighted with the result! We particularly appreciate the support of the team: they are responsive, attentive and always proactive. The numerous technical improvements and optimisations are significant and reveal a real desire for Loyoly to always be as close as possible to the needs of consumers.
