Changes & Updates

A new type of campaign makes its appearance: the geolocalized notification.

This is triggered automatically when a customer carrying your card passes near one of your points of sale.

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A new loyoly_last_activity_date property is now synchronized with your CRM tools.

The aim: more easily distinguish between active and inactive customers, create dynamic segments and trigger targeted actions.

You can now require explicit consent from your customers to allow them to join your loyalty program.

The aim: to provide a better framework for access to your program, guaranteeing a clear user experience and perfect data consistency.

To find out more, follow this comprehensive guide:

• Restrict access to loyalty program

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The Wallet is becoming a new communication channel in itself.

With Push Notifications, you can send notifications to customers who hold your loyalty card in their Wallet.

Two types of notification are available:

• Classic push: notification sent manually, to all your users or to a targeted audience
• Welcome push: welcome notification sent automatically when the card is added to the Wallet.

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Your loyalty card in Wallet is designed to fully reflect your brand identity.

You can customize its appearance and content on Apple Wallet and Google Wallet, to deliver a consistent, controlled experience.

A dynamic preview lets you view all your changes in real time.

The Wallet embodies your program, making it activable on a daily basis to:

• Create a direct, high-visibility channel ( 5× higher read rate than email)
• Activate loyalty at the right time, without relying on third-party platforms
• Boost repeat business and sales (up to +35% sales per Wallet customer)

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We have introduced a reminder email for referrers who have not used their discount code after a successful referral.

From your back office, you can choose after how many days the referrer should receive the reminder.

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You'll find all the details in the dedicated guides:
Klaviyo, Brevo, Hubspot, Insider, Braze, Splio.

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A new trigger has been added: "Referral completed by the referee".

As soon as the referee places his or her first order, the referral can automatically enter an Automation flow.

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This trigger paves the way for ultra-incentive mechanics, such as referral targets:

• 3 validated referrals → +100 points
• 5 validated referrals → +300 points
• 10 validated referrals → +500 points

A simple and effective way of rewarding your customers... while multiplying the number of new referrals 🚀

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To find out more about this trigger (and all the others), follow this guide

• Automation triggers

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Loyoly now integrates with Klaviyo Reviews.

You can now automatically reward your customers when they leave a review, directly from the Klaviyo module.

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A simple way to encourage customer reviews, boost your credibility, and boost post-purchase engagement. 🚀

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If necessary, follow this guide to help you:

• Integrating Klaviyo Reviews with Loyoly

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Loyoly is now officially integrated with Cegid Y2, one of the most widely used POS solutions for retail brands.

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🙌Your customers can now :

• earn loyalty points in-store, as well as online
• use in-store rewards earned on your site
• unlock new in-store rewards

And if a customer fills in their marketing opt-in or birthday in-store, the corresponding missions are automatically validated in Loyoly. 🎁

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✨ The result?

All data flows between Cegid ↔ Loyoly ↔ your CRM, for a unified customer profile and a truly omnichannel post-purchase experience.

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