vs

The Smile.io alternative that gets customers acting, not just collecting points

40+ engagement actions, UGC, reviews, referrals and a mobile wallet. Everything Smile doesn't do, in one platform.

Trusted by growing UK & global retail brands

3 reasons brands leave Smile.io

Smile does the job on points. Here's what changes when points aren't enough.

Reason 1 · Engagement

Turn your customers into a growth channel, not discount chasers

With Smile, customers swap points for discounts: margin gone, nothing built. With Loyoly, they create content, leave reviews and refer friends. You gain social proof and an acquisition channel that lowers your CAC while LTV climbs.
Explore the 40 actions →
Loyoly loyalty engagement feature
Loyoly loyalty engagement feature
Reason 2 · Online + Offline

Stay in front of customers everywhere, online and in-store

Smile lives on your website and in an already crowded inbox. Loyoly sits in the phone's wallet and fires a geo-targeted push when a customer walks past your shop. You reach customers where they actually look, and bring them back in-store as well as online.
See the wallet →
Reason 3 · Support

A programme that performs fast, without tying up your team

On Smile, real support (priority support, launch plan, quarterly reviews) only starts on the $999/mo plan billed yearly. With Loyoly, an expert designs, launches and optimises your programme with you from £449 a month. You get results sooner, without spending your days on it.
See how we support you →
Loyoly loyalty engagement feature

Loyoly vs Smile.io, side by side.

The features that matter, then what sets us apart beyond the product.

features

Engagement action library

40+

~10 actions

UGC actions + rights collection

Multi-platform review collection

Advanced social actions (post, story, reel)

share & follow only

Automatic action verification

Built-in automation (triggered journeys)

Native Apple & Google Wallet

Geo-targeted push notifications

Points & VIP tiers

Referrals

Beyond the product

Shopify App Store rating

5/5

4.9/5

Dedicated expert included

from £449/mo

from $999/mo (yearly)

Zero disruption. Migration from Smile, handled end to end.

Switching platforms shouldn't cost you your members. Our team has migrated hundreds of programmes and knows exactly what to move and how.

1

Full transfer, nothing lost

Customer accounts, points balances, VIP tiers and history are migrated as-is from Smile. Your members lose nothing.

2

Handled by our technical team

Our engineers manage mapping, transfer, testing and go-live. No development needed on your side.

3

Live in 2 to 4 weeks

We sync the switch with your team. Your end customers keep their experience intact.

Success stories

Real results. Real growth.

Antoine
Retail & Omnicanal specialist
Nora
Health & Food specialist
Farah
Fashion & Beauty specialist

An expert on your side, not reserved for the top plan

Loyoly gives you a dedicated expert to design, launch and optimise your programme from £449 a month, with a response in under 2 minutes. On Smile, priority support and a launch plan only kick in on the $999/mo plan.

★★★★★

"Great app for customer retention, with multiple tools that make it easy on our end and very intuitive for the customer. And above all, very responsive Customer Success who help make the experience smooth and enjoyable. Special shoutout to Antoine!"

Shopify App Store review · My Little Coupon · June 2025

Book a demo

Get a personalised demo tailored to your use cases and a clear ROI projection for your loyalty strategy.
Free 7-day trial
No credit card required
Cancel anytime
Get a demo
Loyoly Sales Representative

Frequently asked questions

How much does Loyoly cost compared to Smile?
Smile already works for us, why switch?
Will I have to rebuild everything when leaving Smile?
Are my customers' points and tiers kept?
Do my Shopify, Klaviyo and Gorgias integrations carry over?