LOYOLY API

Your loyalty program stops at the shop door. It shouldn't.

Run one Loyoly program on any till, any website and any interface, including the ones we don't natively connect to. Your developers build what customers see. Loyoly runs the engine.

Every robust loyalty platform has an API. Here's what ours actually reaches.

01

In store, whatever your till

Look up a customer at checkout, enroll them, credit their points and redeem a reward. Most loyalty APIs stop at the website. Ours goes to the till.

02

The whole program, not just a points balance

Missions, photo and video UGC, reviews, VIP tiers, referral, gifting campaigns, Apple and Google Wallet, receipt scanning. Your customers get the full experience wherever they meet you.

03

Your rules stay in one place

Points, tiers and rewards are set in the Loyoly back office. The API changes where the program shows up, never who sets the rules.
TWO APIS, ONE ENGINE

Data in, experience out.

Use one on its own, or both together to run a full program on a stack with zero native connectors.

POS & CMS API: the data
Connect any till or website. Orders, customers, catalog and discount codes flow to Loyoly as they would with a native connector. Enterprise plan.
Loyoly: the engine
Your rules, points, rewards and VIP tiers, managed in the back office.
Customer API: the experience
Show points, rewards, missions, VIP status, referral and Wallet anywhere: your site, your app, your support tool, your checkout. Enterprise plan.
Which one do you need?
A till we don't support: the POS & CMS API, plus the screen your team adds to the till. A website we don't support: both, since you build the customer-facing pages yourself. A custom experience on a supported stack (headless front, app, support tool): the Customer API only.

Who's building?

Three ways to build on the API. Jump to yours.

I'm a Brand

“Our till, our site or our app isn't covered by a native connector.”

See your use cases ↓

I'm an Agency

“We build for our clients, not around a widget.”

See what you get ↓

I'm a tech partner

“Our customers want their loyalty program inside our product.”

See the integrations ↓

Put your program everywhere you sell.

A shop associate serving a customer at the till

Is this for you?

Your website runs on Magento, Salesforce Commerce Cloud, WooCommerce, an in-house platform or any CMS we don't connect natively.

Your till isn't Shopify POS, Cegid or Fastmag.

Or your stack is supported, but you want loyalty somewhere our standard loyalty page doesn't reach: a headless front, your app, your checkout.

What you need: the Enterprise plan and developers, yours or an integrator's. To connect a till or a website, your till or CMS must also be able to create and apply discount codes.

01

In store, on any till

Before

A customer buys in store and your program never hears about it. No points, no rewards, no profile.

After

From a loyalty screen your team adds to your till, your associate looks the customer up by email, sees their balance and tier, enrolls them if needed, and applies a reward in the same sale. The purchase credits points straight away. A return or partial refund takes points back pro rata.

One balance online and in store. A euro spent in store counts like a euro spent online, and a reward earned online works at the till.

02

The full program on a custom website

Before

You're not on Shopify or PrestaShop, so serious loyalty felt out of reach.

After

Orders, customers, catalog and discount codes flow to Loyoly. Points are accurate on every order: VAT, shipping, gift cards and product exclusions follow your rules. Referral, review missions and customer-group rules work too. No replatforming.

On a custom website, there's no ready-made Loyoly page to install: you build your loyalty page and account area with the Customer API (see 3).

03

A loyalty page that looks like you

Before

Your loyalty page doesn't look like the rest of your site.

After

Build your loyalty page and account area from scratch, headless stacks included (Hydrogen, Next.js, Nuxt). Reuse the branding set in the back office, or ignore it entirely.

04

Loyalty inside your app

Before

Your best customers live in your app. Your program doesn't.

After

A native loyalty tab, a Wallet card added in one tap, photo missions taken with the phone camera, referral through native sharing.

05

Points where the decision happens

Before

Customers forget their points because they only see them on the loyalty page.

After

Balance and next reward on the product page, in the cart, at checkout and on the order confirmation: “+120 points. €12 away from Gold.”

A 30-minute call with our team

we review your website, your tills and your tools, confirm what the API covers for you and outline the project.
Already on Shopify, PrestaShop, Shopify POS, Cegid or Fastmag? Our native connectors have you covered, no build needed.
No developers in house? Tell us your stack and we'll introduce you to an integrator.
Scope my integration
Loyoly Sales Representative

Build loyalty like any other component of your project.

Your client runs Loyoly. You build the experience and the connections; we bring the engine, the documentation and a technical contact. Both APIs are part of the Enterprise plan: if your client isn’t on it yet, we’ll help you make the case.

Headless builds, loyalty included. Loyalty page, account area and reusable components (React, Vue) on the Customer API. Pixel-perfect, no third-party widget.

Connect your client's till or website. You get the documentation, a sandbox on your client's pre-prod, a test plan and a technical kick-off with our team. You build, we validate, your client goes live.

Reuse your work. A connector you build for one brand can serve other Loyoly brands on the same system. Planning to package it as a product and offer it to many brands? Apply as a tech partner instead.

All your clients, one login. Switch between your clients' Loyoly accounts in one click.

Tell us about your client and their stack. We'll check feasibility with you and join the client call if that helps.

Bring loyalty into your product.

Your customers want their loyalty program inside your tool. Build an integration once on the Customer API and offer it to every Loyoly brand on the Enterprise plan: the biggest accounts on the platform.

Checkout & cart

Show the balance and the next reward, and let customers spend points in the cart.

Mobile apps

A native loyalty tab, Wallet card and photo missions in the app.

Support & AI agents

Points, tier and rewards in the customer profile, so agents answer “where's my reward?” and redeem a reward for the customer on the spot.

Reviews & UGC

A review left on your platform completes a Loyoly mission and earns points.

Messaging

Customers check their balance or redeem a reward when they ask in a conversation.

POS vendors

Build the Loyoly connector once and offer in-store loyalty to all your brands on the Enterprise plan.

How the partner program works

01

Apply: tell us about your product, your merchants and the integration you have in mind

02

Technical kick-off, test account and shared Slack

03

App review by Loyoly

04

Soft launch with 1 to 2 pilot brands

05

Co-marketing

Who should apply: software vendors with a product already on the market, brands using it, and a team able to build and support a GraphQL integration.

Free to join during phase 1

What you can build today, and what you can't yet.

Capability

Already available

Not available today

In store

Any till that can create and apply a discount code: look up, enroll, credit points, redeem rewards, handle returns and cancellations

A ready-made till interface: your team or integrator builds the screen your associates see. More than one POS system per brand.

Website

Any custom website or CMS without a native connector, with the full program

A hosted loyalty page or plug-and-play script on a custom CMS: you build the front with the Customer API

Customer experience

Profile, points and history, rewards, missions (quiz, photo, video, reviews), VIP tiers, referral, gifting, Wallet, Instagram and TikTok, receipt scanning, branding, multiple languages

Creating missions or rewards through the API: your catalog stays in the back office

Rewards

Percentage off the cart, fixed-amount vouchers (cart or product), product discounts, rewards without a code

Free shipping, “buy X get Y” and cashback on a custom till or website

Real time

Read any customer's data on demand

Loyoly pushing events to your tools (outgoing webhooks)

Access

Both APIs on the Enterprise plan, including integrations built by tech partners.

API access on other plans [à valider]

What it takes to go live.

Customer API: self-serve, every plan

  1. Generate your API key in the back office, under Settings
  2. Read the documentation
  3. Your developers build

POS & CMS API: Enterprise plan, with our team

  1. Qualification
  2. Documentation and test plan, shared on day one
  3. Sandbox on your pre-prod
  4. Technical kick-off: scope, dates and owners
  5. Development, then the test plan signed off together
  6. Go live, with follow-up at D+7 and D+30
The work on your side
2 Loyoly endpoints to call (orders, customers) and 8 to expose (products, variants, collections, order lookup, customer lookup, languages, customer groups, discount codes). Your developers or your integrator build and host them. We agree on the timeline with you at the kick-off.

Built on a platform 600+ brands already run.

Native integrations in production: Shopify POS · Cegid · Fastmag · Zendesk · Freshdesk · Tapcart

Bring your stack. We'll make the program fit.

Tell us about your website, your stores and your tools. We'll show you exactly how your program would run on them.
Loyoly Sales Representative

FAQ

Is the API right for us?
Do we need developers?
Which plan includes the API?
Does this replace your native connectors?
My till or CMS isn't listed. Can you connect to it?
What about our existing customers and points?
Can we create missions and rewards through the API?
I'm an agency building a connector for several brands. Agency or tech partner?
Can we see the documentation?