15 proven techniques to persuade customers to join your loyalty program
Indeed, 84% of consumers confirm that they are more inclined to stick with a brand that delivers a rewards program (Shopify, 2022).
Given that 90% of e-commerce brands already have some kind of loyalty program in place (Shopify, 2022), how do you ensure that your program stands out from the crowd and gets customers on board?
We are here for you.
In this article, we’ll present 15 proven ideas designed to entice customers into joining and actively engaging with your loyalty program.
Let’s dive into it !
1. Build a user-friendly portal
⅔ of consumers attest that the ease to earn rewards has a noticeable impact on their spending behavior (according to Bain & Company).
When it comes to setting up a loyalty program, providing a user-friendly online portal is a game-changer.
By offering an effortlessly navigable platform, you empower your customers to track their rewards, redeem points, and access exclusive content with ease.
A beautifully designed portal not only enhances the overall user experience but also reinforces your brand's commitment to customer satisfaction.
It's not just an afterthought—it should be a beautiful extension of your brand, harmoniously aligned with your overall identity.
By paying attention to every customer touchpoint, you create a cohesive and memorable journey.
Here is the Si Si La Paillette's great loyalty program page (powered by Loyoly 😉):
2. Leverage customer testimonials
There's nothing quite like hearing directly from satisfied customers to build trust and generate interest in your rewards program.
Imagine reading testimonials or success stories from current members who have experienced the program's benefits firsthand.
These stories not only provide social proof but also serve as powerful motivators for potential members.
By sharing real-life experiences of how your rewards program has positively impacted customers, you create an authentic connection and instill confidence in your offering.
So, feature their testimonials prominently on your loyalty program page and let their stories inspire others to join.
Here is an example of a customer testimonial on REI Co-op’s loyalty program page:
3. Display eye-catching calls-to-action
Don't let your rewards program go unnoticed!
Make a bold statement by displaying prominent banners, engaging pop-ups, or enticing slide-in forms on your website.
Capture the attention of your visitors and seize the moment to offer them the opportunity to join your rewards program.
With a clear and compelling call-to-action, you create a sense of urgency and excitement.
Whether it's a vibrant banner showcasing the benefits or a captivating pop-up that presents exclusive perks, these attention-grabbing elements motivate customers to take action.
Use this prime real estate on your website and leverage it to entice your visitors and make joining your rewards program a proposition they can't resist.
Below is a good example of an appealing pop-up on Diamond Art Club’s website:
4. Invite during checkout
Why settle for a one-time transaction when you can turn it into a long-lasting relationship?
Picture this: a subscription option at the end of the checkout process that not only simplifies the purchase but also invites customers to join your rewards program.
By seamlessly incorporating the invitation during checkout, you're showing customers the value they can unlock beyond their current purchase. It's a win-win situation.
They enjoy a smooth checkout experience while getting a taste of the exclusive perks that await them.
So, make the most of this pivotal checkout moment and extend an invitation they can't resist.
5. Delight new members with a sign-up bonus
Ah, the sweet joy of being welcomed with open arms!
When it comes to enticing customers to join your rewards program, offering an irresistible sign-up bonus, free gift, welcome points, or a significant discount on their first purchase is like rolling out the red carpet.
It's a chance to make a memorable first impression and leave them craving for more.
By showering new members with a delightful surprise, you not only show your appreciation but also create a sense of excitement and anticipation.
It's the perfect way to kickstart their loyalty journey, ensuring they feel valued right from the start.
For example, the men’s brand Chubbies offers points in exchange for creating a customer account:
6. Make the first reward within reach
We believe in the power of instant gratification. When it comes to captivating new members for your loyalty program, make that first reward a piece of cake to earn.
Set the bar within reach, so they can experience the thrill of achieving a reward right off the bat.
By making it easy and attainable, you eliminate any potential barriers or frustrations that could dampen their enthusiasm.
It's all about creating a positive and rewarding experience from the get-go.
Once they savor that initial taste of success, they'll be motivated to continue their journey towards even more enticing rewards.
Starbucks makes good use of this technique. The brand offers 125 points for the first purchase. After that, the first reward can be reached for just 150 points.
7. Create a tiered rewards system
Set up a tiered reward system that offers different levels of benefits. This proven technique motivates customers to reach higher levels and unlock greater rewards.
It's like climbing a ladder, with each step offering new and exciting possibilities.
By providing clear and enticing incentives at each tier, you ignite a sense of progress and accomplishment in your members.
They'll eagerly strive to ascend to the next level, fueled by the desire to access even more exclusive perks.
It's a win-win scenario: customers enjoy an enhanced experience, and you cultivate a dedicated community of loyal advocates.
Below is the Diamond Art Club’s tiered reward system:
8. Offer tailored rewards
The benefits of personalization are well proven. By analyzing your customers' purchasing history and preferences, you can create customized rewards for each and every one of them.
It's about going beyond traditional rewards and making customers feel truly appreciated and understood.
Whether it's a special discount on their favorite product or an exclusive offer based on their previous purchases, customized rewards work wonders.
They show that you've taken the time to get to know your customers, which fosters a deep bond and lasting loyalty.
9. Implement a referral program
Harness the power of word-of-mouth marketing by implementing a referral program for your rewards program.
Give your valued customers the opportunity to become brand advocates and earn additional rewards in the process.
When satisfied customers refer their friends, family, or colleagues to join your program, it creates a powerful ripple effect, expanding your customer base and boosting engagement.
By incentivizing referrals, you not only amplify your brand's reach but also foster a sense of loyalty and community among your existing customers.
It's a win-win strategy that leverages the trust and influence of your satisfied customers to attract new members.
Here is Hindbag’s referral program on their loyalty program page (powered by Loyoly):
10. Host exclusive events
You have the opportunity to create extraordinary moments that ignite customer enthusiasm and drive loyalty program enrollment.
By hosting exclusive events or VIP experiences reserved only for your rewards program members, you cultivate a sense of exclusivity and belonging that becomes irresistible to potential customers.
Offer the possibility to attend intimate gatherings, behind-the-scenes tours, or special product launch events, all accessible exclusively to your loyal members.
These exceptional experiences create a magnetic pull, enticing customers to join your loyalty program in pursuit of these unique privileges.
By offering exclusive events, you not only reward your most loyal customers but also attract new ones who aspire to be part of your brand's inner circle.
11. Send e-mail to keep customers in the loop and spark excitement
Staying connected with your loyalty program members is vital, if you don't want their motivation to fade over time.
Regular email communication can become your secret weapon, keeping them engaged, informed, and eager for more.
Set up personalized emails that highlight new rewards, upcoming promotions, and limited-time offers tailored to each member's previous purchases and preferences.
Read this article to find out 10 examples of loyalty program e-mails.
By leveraging data-driven insights, you can deliver targeted content that speaks directly to their desires.
These emails not only keep members in the loop but also ignite a sense of excitement and anticipation.
It's a constant reminder that being part of your loyalty program comes with continuous perks and privileges.
12. Showcase success stories on social media
You can use social media to showcase success stories of your program members, shining a spotlight on the benefits they have enjoyed.
Imagine sharing captivating posts, testimonials, or even user-generated content that highlights the positive experiences and rewards your members have reaped.
By doing so, you not only celebrate their achievements but also inspire others to join and climb your reward ladder.
These success stories serve as social proof, building trust and credibility among your target audience.
Social media becomes a hub of motivation, where potential customers witness the tangible benefits of being part of your loyalty program.
Top 10 e-commerce best practices 2023
Discover the e-book on the Top 10 best practices for an e-commerce website in 2023 co-created with Karmen, Datashake and Loyoly.
13. Collaborate to offer joint rewards
They say there's strength in numbers. It is true for loyalty programs.
By collaborating with business partners, you can propose joint rewards and cross-promotions, expanding the range of benefits available to your program members.
Imagine teaming up with like-minded brands to offer exclusive deals, discounts, or special experiences that complement your offerings.
Not only does it enhance the value proposition for your members but it also opens up new channels for customer acquisition and retention.
Through these strategic partnerships, you tap into a wider network, reaching audiences who may not have discovered your loyalty program otherwise.
It's an opportunity to create synergistic connections and provide an even more comprehensive and enticing rewards ecosystem.
14. Conduct seasonal or themed promotions
By proposing seasonal or themed promotions, you create an atmosphere of excitement and anticipation for your program members.
Imagine offering extra incentives, bonus points, or exclusive rewards for specific purchases or actions during a limited period.
Whether it's a holiday-themed promotion, a summer extravaganza, or a special anniversary event, these limited-time offers create a buzz and encourage members to seize the opportunity.
These promotions not only inject a sense of urgency but also reward members for their engagement and loyalty.
You can create an unforgettable experience that keeps your members coming back for more.
Here is an exemple of LEGO running a limited discounts for VIP members:
15. Incorporate charitable components
Make your loyalty program more than just a transactional experience.
Incorporate a charitable component that allows your members to give back and make a positive impact.
You can give them the opportunity to donate their points or rewards to a chosen cause, aligning their values with meaningful action.
By incorporating this philanthropic element, you create a sense of purpose and social responsibility within your program.
Members not only feel rewarded for their loyalty but also empowered to contribute to a greater good.
This initiative not only deepens the emotional connection between your brand and members but also cultivates a sense of community and shared values.
The Love Your Body brand offers its club members the chance to donate their rewards to one of its charity partners:
With the overwhelming majority of companies adopting these programs and consumers expressing their preference for brands with enticing rewards, the importance of establishing a robust loyalty program cannot be overstated.
By implementing the creative ideas shared in this article, you have the opportunity to unlock the full potential of your loyalty programs, driving customer engagement, fostering brand loyalty, and ultimately reaping the rewards of long-term customer relationships.
