Specialized in ambassador programs and customer engagement, Loyoly (ex Wiink) facilitates this process by making it fun and rewarding for the consumer, practical and profitable for the company.
November 27, 2023
Specialized in ambassador programs and customer engagement, Loyoly (ex Wiink) facilitates this process by making it fun and rewarding for the consumer, practical and profitable for the company. A concept that is a hit! At a time when fundraising is becoming increasingly rare, with less than 500 million euros raised monthly in February - something that has not happened since December 2021 - the French start-up has raised 1 million euros from business angels and renowned funds.
In 2022, Loyoly (ex Wiink) has supported about 50 clients, mainly DNVBs (Digital Native Vertical Brand). With this first round of funding, the start-up is structuring its team to continue its development in France and abroad. Wiink plans to raise further funds in the next few months to strengthen its presence in Europe and on other continents. This expansion will be accompanied by new opportunities for employees and will allow the start-up to increase its presence on the global market.
Nantes-based start-up Wiink raises €1 million - Le journal des Entreprises
Wiink sponsored by regional funds - CF News
Loyalty: Wiink raises over €1 million with its fun approach - Fashion Network
Wiink's first round of funding to revolutionize customer engagement - Informateur judiciaire
Wiink raises 1 million euros to revolutionize customer engagement - Le Quotidien des entreprises
Launched a year ago by Joseph Aubry, Thomas Guibert and Thierry Girod, Loyoly (ex Wiink) offers a new approach to e-retailers to build customer loyalty: in addition to their purchases, consumers are rewarded when they publish content, post reviews, or engage with the brand on social networks.
The promise of the SaaS platform is to help brands capitalize on their community of customers and fans to generate digital word-of-mouth.
Thanks to our platform and our 10 talents, every brand can build strong relationships with content creators and optimize their entire marketing strategy. Loyoly (ex Wiink) accompanies brands such as Le Slip Français, Respire, Blissim, Si Si la Paillette...
Choosing the right name for your loyalty program is a critical decision that can impact its success. This is your program's identity we're talking about, the front line of your relationship with customers and the phrase that'll be on everyone's lips. So, let's get it right.