BIOEFFECT is an Icelandic skincare brand born from the meeting of cutting-edge science and plant biotechnology. Founded by researchers, it develops highly effective skincare products that act at the heart of the skin's natural regeneration mechanisms.
At the core of its expertise: EGF (Epidermal Growth Factor), a plant-derived growth factor produced from barley using a unique, patented technology.
Minimalist formulas, free from unnecessary ingredients, designed for visible and lasting results. This uncompromising standard has built an engaged community that values proven efficacy and transparency.
Improving the visibility and appeal of the loyalty programme
Personalising the customer experience with targeted mechanics
Fully leveraging loyalty data within the CRM ecosystem
Prior to Loyoly, BIOEFFECT had a loyalty programme that was struggling to fulfil its purpose. Low in visibility and engagement, it relied on high reward thresholds that made gratification feel too distant. The result: limited momentum and a weak impact on repeat purchasing.
The brand also wanted to go further with personalisation, finely segmenting customers, triggering targeted actions based on profiles and key moments, and offering differentiated experiences throughout the customer lifecycle.
Finally, a major challenge concerned CRM integration. Loyalty data remained difficult to leverage within automated workflows (post-purchase, available rewards, points expiry, etc.), limiting the programme's potential as a retention driver.
The objective: a programme that is clearer, more engaging, and easier to manage.
Less than nine months ago, BIOEFFECT launched Club BIOEFFECT, a loyalty and referral programme designed to strengthen retention and streamline the customer experience.
Connected to Shopify, Klaviyo, Instagram, and Judge.me, the programme is embedded throughout the purchase journey. The Checkout Extension displays points and rewards at the point of payment, making the programme's value tangible and encouraging repeat purchases.
The loyalty scheme is built on €1 spent = 1 point, enriched by relationship-building missions: reviews, Instagram follows, newsletter sign-ups, and birthday dates. Points can be redeemed for vouchers and iconic products (Hydrogel Mask, iSeelk Mask, Radiant Eyes Gift Set).
Three VIP tiers (White, Silver, Green) unlock increasingly generous birthday vouchers (€10, €25, €100) and the ability to double points once a year.
The referral scheme rounds out the programme: give €15, receive €15, shareable in seconds via the channel of their choice.
+200% LTV uplift
x3 number of orders
Monthly ROI > x20
In under nine months, Club BIOEFFECT has established itself as a genuine lever for retention and performance.
The programme has collected over 700 opt-ins, synchronised with Klaviyo, providing enhanced segmentation and personalisation capabilities for more relevant campaigns.
Engaged customers place an average of 3x more orders, translating into a LTV increase of over 200%. The programme has generated tens of thousands of euros in additional revenue within just a few months, delivering a monthly ROI above x20, combining customer engagement with lasting commercial performance.
With Loyoly, we moved from a highly transactional loyalty programme to a far more engaging and flexible approach. The platform allowed us to make rewards more accessible, activate our community beyond the point of purchase, and align loyalty with our marketing objectives, all while keeping the programme straightforward to manage and sustainable in the long term.
How they achieved a monthly ROI of 36 in 22 months ?
How they increased its LTV by 117% in 9 months.
How they achieved +40% AOV in 5 months
