About

DIJO is a French brand dedicated to digestive wellness. Its mission: to help everyone better understand and improve their gut health through simple, effective solutions.

Best known for its probiotic courses, the brand draws on science and education to make digestive health accessible in everyday life. Over time, DIJO has expanded its offering with new food supplements designed to address a variety of digestive needs.

Driven by an accessible and educational approach, the brand is committed to building lasting relationships with its customers, guiding them towards the right solutions to feel better day to day.

Challenges

Building loyalty in a highly competitive market

Encouraging discovery of the wider product range to drive cross-selling

Structuring word-of-mouth recommendations

The food supplements market is experiencing strong growth, with many new players entering the space and consumers willing to regularly try new brands. In this context, DIJO faced a major challenge: retaining its customers and helping them explore its full universe.

Known primarily for its best-selling probiotics, the brand has progressively broadened its range. The challenge was therefore also to introduce these new products to an already established customer base, whilst building a natural recommendation strategy.

Solution

To address these challenges, DIJO launched a programme with Loyoly combining loyalty and referrals, integrated with its Shopify, Klaviyo, and Recharge ecosystem to deliver a seamless experience at every stage of the customer journey.

The loyalty scheme is built on €1 = 5 points, complemented by engagement missions such as customer reviews, photo or video content, and personal information such as birth dates. Points can be redeemed for vouchers, free delivery, or exclusive benefits.

Four VIP tiers (Bronze, Silver, Gold, Platinum) unlock additional rewards: birthday codes, points multipliers, and exclusive perks.

The referral scheme rounds out the programme: give €20, receive €20, naturally activating word-of-mouth around the brand.

Results

18% of revenue generated through the programme

+25% LTV among engaged customers

30,000 customer actions in 6 months

Since the programme's launch, results have been very positive for DIJO. Today, 18% of the brand's revenue is generated through the loyalty programme, a clear sign of strong customer adoption.

The programme also contributes to increasing long-term customer value. Average LTV rises from €120 to approximately €150 for cohorts engaged in the programme, confirming the impact of loyalty on retention.

Engagement levels are equally impressive: in just six months, over 30,000 customer actions were completed (missions, interactions, and programme participation), generating first-party data, boosting social media engagement, and strengthening the relationship between the brand and its community.