Epycure is a French food supplements laboratory on a mission to shake up the industry. The brand offers natural, effective formulas that are simple to incorporate into everyday life.
Made in France, Epycure's products are designed to fit seamlessly into a wellness routine, with a modern and accessible approach to supplementation.
Through its supplements and personalised programmes, the brand aims to support its customers in improving their health and wellbeing over the long term.
Structuring a loyalty and referral programme
Encouraging recommendations and customer engagement
Increasing Customer Lifetime Value
Prior to Loyoly, Epycure had no structured loyalty or referral programme in place. The brand primarily relied on one-off initiatives that were difficult to personalise and sustain over time.
As a result, customers were not truly encouraged to recommend the brand or engage beyond their purchases.
The objective was to implement a solution capable of stimulating community engagement, structuring word-of-mouth recommendations, and increasing Customer Lifetime Value, whilst integrating seamlessly with the existing technical stack, in particular Shopify and Klaviyo.
To structure its retention strategy, Epycure deployed a comprehensive loyalty and referral programme with Loyoly, integrated with its Shopify, Klaviyo, WhatsApp, and Recharge stack.
The loyalty scheme is built on a simple mechanic: €1 spent = 1 point, complemented by relationship-building missions such as email and WhatsApp opt-ins and customer review collection, engaging the community beyond the point of purchase.
The programme also includes three VIP tiers (Coup de pouce, Coup de boost, Coup de foudre) unlocking increasingly valuable benefits: free delivery, gifts, and VIP days.
The referral scheme rounds out the programme: €10 for the referrer and €12 for the referred friend, naturally encouraging recommendations.
+5% average basket size
×4 number of orders per customer
×4 Customer Lifetime Value
After one year of collaboration with Loyoly, Epycure has seen a direct impact on community engagement and the performance of its retention strategy.
The programme has enabled the collection of 1,500 customer reviews, strengthening social proof, as well as 500 email opt-ins synchronised with Klaviyo and 300 WhatsApp opt-ins integrated via Wax, enriching the brand's CRM database.
On the commercial side, results are equally significant: the average basket size has grown by 5%, whilst the number of orders per customer has quadrupled. This momentum translates into a Customer Lifetime Value multiplied by four.
From the very beginning, we have grown together with Loyoly. The platform is constantly evolving with new features and allows us to regularly implement optimisations to improve the performance of epycure.com. It is a partnership that works extremely well, and we are very pleased with the collaboration. The best is yet to come.
How they achieved a monthly ROI of 36 in 22 months ?
How they increased its LTV by 117% in 9 months.
How they achieved +40% AOV in 5 months
