We Are Jolies is much more than a lingerie brand: it's a movement celebrating all women and their diversity, regardless of age, morphology or origin, with strong values of inclusivity and sisterhood.
Founded in 2019, the brand's mission is to reinvent lingerie with organic, ethical and accessible products, without sacrificing style or comfort.
Made in Portugal with certified materials and responsible practices, every piece is designed with respect for the planet and women at every stage of production.
Increase rate of repeat customers
Implement a new, more modern and visible loyalty program
Reduce acquisition costs
Before Loyoly, We Are Jolies used a Rise.ai loyalty solution enabling customers to accumulate euros per purchase. Functional in theory, it failed to generate real engagement, with very few customers using it and almost no impact on retention.
The brand wanted to tackle several challenges. First, re-engage dormant customers and energise its community. Second, build a loyalty programme that reflected its image: fun, dynamic and aligned with its values.
Finally, develop a fluid omnichannel strategy linking social media to the online store, increasing visibility and strengthening loyalty.
Loyoly helped We Are Jolies roll out a more comprehensive, personalised loyalty and referral programme.
The referral programme offers €10 to both referrer and friend, generating over €12,000 in additional sales in just 5 months.
The loyalty programme rewards purchases with points, but unlike its predecessor, it also rewards engagement missions: birthday entry, following on Instagram and TikTok, Trustpilot or Google reviews, UGC, sharing posts and more.
A 3-tier VIP system reinforces belonging and exclusivity, unlocking increasingly attractive perks (free delivery, points multiplier, discount vouchers).
Points can be exchanged for vouchers up to €100 or free products like bodysuits and an exclusive tote bag.
Monthly ROI of 176
+134% LTV
+40% average order value
The collaboration between We Are Jolies and Loyoly has exceeded all expectations.
In just 5 months, the brand recorded over €288,000 in additional sales with a monthly ROI of 176x.
Engaged customers place on average one more order than non-engaged ones, with an average order value 40% higher, resulting in a 134% increase in LTV.
We Are Jolies successfully met its initial challenges: reduced acquisition costs, generated substantial additional revenue and boosted its customer base through an effective omnichannel strategy.
Loyoly offered us an innovative and modern solution, in line with our ambitions. This new program enables us to capitalize on one of our major assets: our community. By extending our impact beyond our website, we can reach audiences who, although not initially buyers, are sensitive to the values espoused by We Are Jolies. With this program, we want to reward those who are receptive to the messages supported by We are Jolies, and offer them the opportunity to purchase products in line with their convictions.
