Tu programa de fidelización es el último canal que todavía emite en masa.

Tus anuncios están segmentados. Tus emails, personalizados. Tu programa de fidelización, en cambio, sirve a todo el mundo las mismas misiones y las mismas recompensas. Y lo llama equidad.

See what your CRM can't

Your CRM sees opens and clicks. Loyoly sees the program: missions completed, UGC submitted, referrals made, points earned and spent, VIP tier reached - and what each group is actually worth to your loyalty and referral revenue.

Segment as finely as you want

Ten ready-made groups if you don't know where to start. 70 behavioural filters, 10 customer properties and plain-language AI if you do. There is no ceiling on how precise you get.

Every segment becomes a journey, not just a target

A customer enters a segment, the journey starts. She leaves, it stops. Everyone else segments to send a better message. Loyoly segments to build a better program.

Why brands switch

Know who's about to leave, before they leave.

Every one of your customers already belongs to a behavioural group. You just can't see it. Loyoly computes ten of them from your real purchase history - how recently they bought, how often, and how much - and writes each one in plain language instead of statistics.

Segmenta según lo que tu CRM no ve

Misiones completadas, UGC publicado, recomendaciones concretadas, puntos ganados y gastados, nivel VIP alcanzado. Tu CRM ve las aperturas y los clics. Loyoly capta 80 eventos que ocurren dentro de tu programa.

Apunta a la mecánica, no solo al email

Un segmento se convierte en el objetivo directo de una misión, una recompensa o una notificación push. La mecánica solo aparece para las personas para las que se pensó.

See how your program performs on each group

Not just who is in a group - loyalty revenue, reward usage rate, point burn rate and referral revenue, group by group. That's where you find the incentive that's misfiring.

Your customers, from the most loyal to the most lost

Champions

Your best customers: they buy often, recently, and spend the most.

Loyals

Regulars with a good spend level. They come back on their own - help them trade up.

Potential Loyalists

They have the profile to become loyal but aren't there yet. A little engagement tips them over.

New

Just arrived, modest first purchase. The challenge is a second order before they forget you.

Promising

Significant and recent first purchase. High potential, and the right moment to build the relationship.

Need Attention

Engagement is slowing. Not in danger yet, but they will drift without action.

About to Sleep

They used to be active and are becoming rare. A targeted offer can still wake them up.

Cannot Lose Them

Former very good customers who have disappeared. Too valuable to let go without reacting.

At Risk

No purchase in a long time. Without intervention they leave for good.

Lost

Inactive for a very long time. One last reactivation attempt before you stop spending on them.

Activation

Activate a group and it becomes a target

The analysis of all ten is always visible. You activate the ones you actually want to use - and from that moment they're available as a target for missions, rewards and push, and as an automation trigger.

Available for Shopify brands with at least 3 months of order history, 50 purchasing customers and 50 paid orders. Below that, the groups would be noise - start with custom segments instead. PrestaShop coverage is partial, and we'll show you exactly what's missing before you decide.

THEN BUILD YOUR OWN

The ten groups don't know that your best customers are the ones who post.

Lifecycle groups are universal. Your business isn't. Dynamic Segmentation builds any audience you can describe, on 80 loyalty events your CRM never sees - and there's no limit to how many you run.

Describe it instead of building it

Type the audience in plain language and the AI writes the conditions. Or start from a template - win-back, top customers, dormant points. Or build it yourself with 70 behavioural filters and 10 customer properties.

Segment on what only Loyoly can see

Missions completed, UGC submitted, referrals made, points earned and spent, VIP tier reached, delivery country. Combine them however your business actually works.

The list maintains itself

A customer crosses the threshold, she joins. She buys again, she leaves. No export, no import, no monthly rebuild - and entering or leaving is what fires the journey.