Timing is everything in e-commerce.
The biggest sales events like Black Friday, Christmas, and Cyber Monday are obvious, but what about the less predictable opportunities?
World Compliment Day, Saint Fidèle Day, or even the Buy Nothing Day...
Each of these dates can be a unique touchpoint to engage customers in creative ways.
With so many key moments throughout the year, check out this e-commerce calendar to avoid the "oh no, it was today?".
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Why is a well-structured e-commerce calendar essential in 2025?
A well-structured e-commerce calendar is essential to anticipate, organize and maximize sales throughout the year.
In an increasingly competitive market, checking key periods in advance allows you to optimize each event and exploit every commercial opportunity.
In 2025, consumer expectations are evolving and trends are changing rapidly.
Periods of high demand are no longer limited to winter sales or Black Friday.
Some global days, such as Earth Day or Global Thank You Day, are gaining momentum and becoming marketing levers that should not be overlooked.
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Maximize every opportunity
A good calendar allows you to anticipate the highlights and make the most of every holiday or world day to capture customers' attention and generate revenue.
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Anticipate rather than suffer
Planning your marketing campaigns in advance allows you to avoid the last-minute rush and refine your advertising, CRM and logistics strategy.
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Personalize communication
A structured calendar allows you to segment campaigns according to events, promotional offers and audience expectations.
The result is greater engagement and a better conversion rate.
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Avoid the saturation of traditional periods
Periods such as Christmas and Black Friday are ultra-competitive.
Focusing on other strategic dates, such as a local holiday or an international day, can be an excellent way to stand out.
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The key dates for e-commerce in 2025
An e-commerce calendar is not just a list of dates. It is a strategic tool for organizing promotions, maximizing sales and building customer loyalty in the long term.
Some dates are obvious, such as Black Friday or Christmas, but others, less exploited, also offer interesting opportunities.
Now, let's see which are the unmissable dates in 2025 for the french market. π
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Want direct access to the full calendar with bonus tips and customer inspiration? π Download it here
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This 2025 e-commerce calendar covers all the major events, from the unmissable ones like Black Friday and Christmas to the more surprising dates like Saint Fidèle, perfect for rewarding your best customers, or World Buy Nothing Day, which can inspire an original communication campaign.
But did you know that there was such a thing as International Grey Sweatshirt Day or Star Wars Day? Or that World Chocolate and Coffee Day can be a powerful lever for certain brands?
In the full version, find more than 150 dates for your e-commerce.
Trade fairs and e-commerce events for 2025, international days, cultural holidays, vacations and more.
Those in the table are accompanied by actionable advice and concrete examples from our customers who have been able to take advantage of them.
π‘ As a bonus, we promise to update it with more tips.
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Pssst... You might find this interesting!
Discover the +150 dates on the 2025 e-commerce calendar and add them to your schedule now!
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Prepare your online store to perform at key events
Having a busy schedule is one thing. But to make the most of every highlight of the year, you need solid preparation.
Between optimizing your site, managing inventory and activating your loyal customers, every detail counts in turning these events into real growth drivers.
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1. Anticipate traffic spikes and optimize your site
Periods like Black Friday or Christmas attract a massive influx of visitors.
Make sure your site is ready to handle the load and convert effectively:
- Improve the speed of the site: Too long a loading time scares customers away.
- Update the product pages: with engaging descriptions, optimized visuals and visible customer reviews to build trust.
- Simplify the shopping experience: with a smooth checkout, various payment options and an optimized user journey.
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π Need a detailed guide to smooth the purchasing process? Check out our ebook on customer experience.
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2. Engage your community and focus on loyalty
Major e-commerce events should not only be used to generate one-off traffic.
They are also an opportunity to strengthen the relationship with your best buyers and encourage them to come back.
- Offer exclusive deals to regular customers: early access to promotions, VIP discounts, referral rewards.
- Make the most of reviews and recommendations: highlight customer reviews and encourage word of mouth via UGC campaigns.
- Maintain the relationship after the purchase: post-event follow-ups, re-engagement offers, well-thought-out loyalty campaigns.
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π Want to boost retention with concrete actions? Download our ebook on loyalty programs to find out everything you need to know.
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3. Take care of your inventory and logistics
Being out of stock at the peak of demand can result in a significant loss of sales. To avoid this scenario
- Identify the flagship products for each event in advance and adjust orders accordingly.
- Optimize logistics in collaboration with suppliers and carriers to guarantee fast delivery times.
- Offer smart alternatives in case of shortages, such as pre-order offers or recommendations for similar products.
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Every event is an opportunity to build loyalty
Preparing an e-commerce store for major sales periods should not be a one-off action.
It is a strategic opportunity to strengthen customer engagement, maximize loyalty and lay the foundations for sustainable growth.
With a good retention strategy, you capitalize not only on a peak in sales, but on long-term growth.
