Loyalty

The 6 key steps, mistakes to avoid and a concrete example of a loyalty program for a beauty brand. Build customer loyalty and optimise your acquisition costs.

In the world of luxury, loyalty is not earned with points or discounts.It is built on unique experiences, personalised attention and a relationship of trust. Discover how to build a loyalty program for a luxury brand.

Fashion, beauty, food, sport... We analysed 80 loyalty programs. Discover the mechanisms that work and the KPIs to follow.

Customer loyalty statistics in 2025 and winning strategies to optimise retention. Analysis of key figures and advice for your brand.

Find out how a loyalty program in fashion can boost customer retention and sales. Examples, strategies, mistakes to avoid.

Consumer trends and expectations are changing, and companies must keep up. Here are the 4 major loyalty program trends you can't ignore.

Choose the right loyalty module on PrestaShop. Understand the issues, increase retention and average order value, and create a committed community.

Discover our concrete tips for building customer loyalty and apply them to maximise retention and turn your customers into advocates.

Find out how cohort analysis helps you understand your customer loyalty strategy. Analyse behaviour, improve retention and your results.