Humble+ reinvents the way we integrate collagen into our daily lives, an essential protein for supporting gentle aging and encouraging an active lifestyle.
With a strong commitment to quality and 100% French manufacturing, the brand guarantees simple, traceable recipes with no compromise on nutrition.
Their mission? Help you feel good inside and out, with healthy, tasty and affordable products.
Boost recommendations
Increase repeat purchases and strengthen loyalty
Collect more customer reviews
Before Loyoly, Humble+ faced several challenges holding back growth and retention.
Their programme, managed by Yotpo, suffered from technical bugs that hampered user experience and reduced effectiveness. The existing referral system lacked appeal, failing to encourage customers to promote the brand.
At the same time, stimulating repeat purchases remained a challenge. Despite a loyal base, the tools in place couldn't drive regular purchasing behaviour. The brand also wanted to forge stronger community ties and reinforce engagement.
A final frustration was the limited volume of reviews, weakening social proof and the ability to convince new buyers.
Humble+ needed a comprehensive, high-performance solution to address these issues and support its retention objectives.
With Loyoly, Humble+ deployed a new loyalty and referral programme to boost word-of-mouth, increase repeat purchases and collect reviews.
The referral programme offers €10 to both referrer and referee via a simple shared link or email/SMS invitation. In eight months, it generated over €17,000 in additional revenue and acquired 300+ new customers at low cost.
The Club Wellness loyalty programme rewards €1 spent = 3 points, enriched with simple missions: birthday entry, SMS opt-in, Instagram follow and in-store purchases, creating a positive and rewarding experience from the start.
x3.6 LTV in 8 months
94% repurchase rate
10 monthly ROI
Since launch 8 months ago, Humble+ generated over €28,000 in additional revenue with a monthly ROI exceeding 10x.
The re-purchase rate of engaged customers increased 4.5x, reaching 94%. The average number of purchases doubled, resulting in a LTV 3.5x higher than non-engaged customers.
The brand also collected over 200 reviews, strengthening social proof and boosting its growing reputation.
We are very satisfied with the Loyoly program. Thanks to this solution, we have been able to optimize our loyalty and referral offer, which has strengthened our customers' commitment. The Loyoly team is always very responsive and available to support us on a daily basis. We are satisfied with the offer and confident in the future of our collaboration, convinced that performance will continue to grow.
